SEO

Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their business. A strong digital and social media presence can be a deciding factor for many consumers who are increasingly looking to digital and social platforms to assist them with their purchase decisions. To develop a strong social media and digital presence, it is critical for businesses to create and sustain regular publication calendars.[read more]

In this article, local search engine optimization will be studied in detail to provide a better understanding of this valuable marketing method to local businesses. If there is no location specified, but the business has a local presence on the internet, then Google will limit listings displayed to those within the proximity of the person searching.[read more]

Photo credit: Dave McLear

The blogosphere is a pretty big place these days. So big in fact, it seems to be getting more and more difficult to pull in a decent readership let alone garner a healthy dose of engagement on your posts. This problem is particularly frustrating because of the incredibly rich content and innovative ideas that often go virtually unnoticed.[read more]

link building / shutterstock

Conducting keyword research and implementing selected keywords into website content is an important step in an SEO campaign, but it doesn’t start and end there. The ongoing component of an SEO campaign is link building. But all inbound links aren’t created equal.[read more]

One of the trickiest parts of link building is keeping all of those links consistent. You want to always make sure your links are on reputable sites, and you want to always make sure that the links remain intact even years after they have been published. Unfortunately, links can go bad quite often because links are hard to manage.[read more]

SEO tools

As a company in need of SEO services, it can be tough to know in which direction to go. Therefore, it’s important that you ask yourself not just who the “best” SEO firm might be, but which type of SEO is going to be best for you.[read more]

marketing strategy

SEO can seem daunting at times, because rankings are constantly fluctuating. Many companies often find themselves asking that simple question: How can I be happy if I never know if I’m going to remain successful? The answer here is to simply recognize your smaller SEO successes.[read more]

SEO is one of the industries that takes advantage of Slideshare the most. Whether you’re a company looking to find a specific video from an industry expert or a small business looking to learn more, Slideshare is going to be full of great resources. Here are a few favorites in the SEO community.[read more]

Content writing has proved itself to be one of the most valuable SEO techniques – a process that involves writing a unique and informative post. It is extremely important to write content meeting high quality standards relevant to the users’ interest. Quality content writing demands respect as it is the most productive way to help you stand out in the crowd.[read more]

As early as April 9th, Google began rolling out a new profile feature to its Google+ network that many believe may have Google Authorship and AuthorRank implications. Users can now specify whether they are a “current” or “past” contributor to a blog listed in their “Contributor to” section.[read more]

SEO snoozer

Ever wonder why SEO isn't for the lazy? First of all, the search engine results pages (SERPS) would be a pretty horrible collection if any lazy Tom, Dick or Harry could come along and get a place with the minimum amount of effort. It takes time, discipline, and know-how to get good results.[read more]

tracking codes / shutterstock

Given the rapid increase in people using social networks to share and discuss content, it's no surprise that the majority of websites now have integrated social media sharing buttons. However, measuring the success of these buttons is by no means straightforward.[read more]

Marketing & SEO

At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. Still holding back? Here are some basic tips.[read more]

Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands. Finding relevant content to your business, posting it to your social media channels, and engaging with your audience around other organizations’ content can be amazing for your business’ social media channels for reasons of its own.[read more]

Last week, Google+ users started noticing an additional option in their “Contributor to” section: a past or current contributor drop-down. As of today, the option appears to be global.[read more]

Marketing..."expert"? / shutterstock

How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? Don't be fooled. Here are some tips to help you determine if your inbound marketing expert is truly an expert.[read more]

Blogging: stand out

Blogging isn’t for everyone and it isn’t for every business. This is contrary to all the news, reports and hype that you find on the internet, but does it make sense? Here's the thing: If you look further at some reports, many businesses consider blogging ineffective. Is it right for yours?[read more]

Blogging with Google-friendly content

Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Some companies have lost focus on original content creation, thinking that social media is all that matters. But original, high-impact content still needs to be the lure for your audience.[read more]

AHMAD FAIZAL YAHYA / Shutterstock.com

Google Plus offers many benefits to any organization. It yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. Considering it’s all free, can you afford not to use it?[read more]

Social media for offline business

As much as the Internet has helped in creating new businesses, many companies cannot sell what they do only online; this is especially true for products and services which need to be done in person. Here are some examples of how offline companies can properly utilize Social Media.[read more]