SEO

The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.[read more]

As the search engines cracked down on paid links that are considered "unnatural," webmasters came to believe that paid links are bad. The truth is, they aren’t all bad. You just need to know where to draw the line.[read more]

Image courtesy of 401(K) 2013, Flickr.

The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums. Because that space — television, radio, print — was controlled by so few, Main Street just couldn't possibly compete with Wall Street. But today businesses have far more tools at their disposal. Not only do these tools give smaller businesses more access to a broader audience, but the methods are infinitely more affordable, as well.[read more]

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.[read more]

Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]

AHMAD FAIZAL YAHYA / Shutterstock.com

Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.[read more]

Questions about Google's Penguin update? / shutterstock

Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.[read more]

Many businesses face problems that require them to optimize their processes given constraints faced. Prescriptive analytics help you allocate scares resources, optimize market outcomes or limit risks.[read more]

In the end, CDNs are all about load time and reaching a larger audience. It’s less expensive than any other option if you’re hoping to become a company with a global audience, and getting started will only take you about ten minutes.[read more]

Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.[read more]

What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word trot) into the “spirit” of the language.[read more]

Ann Smarty: Owner of MyBlogGuest and SEOSmarty.

Getting many of the SEO and social media experts of today in one place is a great way to compare thoughts and figure out what direction to take your business in the coming months. We asked eight industry leaders the following question: "What new SEO or social media tool (or new feature of a tool) are you most excited about using in 2013?"[read more]

In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company’s SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies.[read more]

In dealing with Infinite Scrolling, the use of SEO is going to be absolutely essential. You can tell if you are making it easy for your site to be crawled by disabling JavaScript and then looking to see if there are links to static archive pages, usually organized by year and/or by month. You can also organize this by topic instead, if that makes more sense for your website.[read more]

While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.[read more]

When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog visibility and website traffic.[read more]

Copywriting tips via David Ogilvy

David Ogilvy is known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick snack-break-sized read, scan through these nine tips on copywriting, content writing, and general advertising, straight from the master.[read more]

seo/shutterstock

If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.[read more]

One example for instance is that Google is highly likely to clamp down on miss-spellings and poor grammar. Word processors show us how easy it is for an algorithm to spot bad writing and incorrect spellings, and so it’s safe to presume that Google probably knows how to do this too. More to the point though, we also know that Google wants to pair visitors with high quality, well-researched content that preferably comes from recognized brands and real corporations.[read more]

It’s incredibly easy to want to create a short list of keywords that you want to make priority and then put all of your resources into those keywords. This gives you a smaller number of keywords to work with (usually about 10 to 15), and it allows you to focus on the keywords that are really driving the most traffic.[read more]