Behavior

The long-term impact of spending one’s life in the real world while constantly connected to the virtual one is not yet fully understood. While treatment for Internet addiction has been available since the mid-’90s, it’s worth noting that more people than ever before are exhibiting the ironically anti-social behaviors now associated with spending too much time online.[read more]

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel. However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it. It’s amazing content, so what gives?[read more]

We seem to be in an odd place in the evolution of Facebook where it seems to want to be everything to everyone. Remember Facebook, nobody wants to be a Jack of all trades and a master of none.[read more]

What are your Likes revealing about you?

Did you know that your 'Likes' could expose intimate details about you as well as personality traits you might not want to share with anyone? A recent study shows that it is possible to predict a range of highly sensitive personal attributes simply by analyzing the ‘Likes’ you have clicked on Facebook.[read more]

New Adobe study reveals that marketers are placing more value on online advertising than consumers. I don't know about you but to me the most annoying by far are ads that appear before online videos, especially those you cannot skip.[read more]

Emi Hofmeister 

Adobe solutions are deeply rooted in a content perspective, because of the success of Creative Cloud, which includes products such as Photoshop or Premiere. The idea is then to marry content and data to better shape experiences for customers (or consumers).[read more]

In a sense, social media embraces a flagrant disregard for one’s right to privacy. The volume of information that is voluntarily posted can be staggering. The most avid social media user can conceivably be tracked throughout most of their day.[read more]

It’s a campaign for E.ON’s Swedish subsidiary that encourages people to reduce energy consumption not with a vapid advertising campaign but rather with utility that combines user participation, personal data, mobile, gaming, and the Internet of Things.[read more]

Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

For a company that spends gazillions of dollars on market research, P&G’s Rosie the Riveter concept test for the steam mop campaign seems to have been “Swiffered” under the floor, literally. Angry and immediate reprisal from women bloggers might have been averted had P&G and its ad team also run a social media concept test prior to campaign launch.[read more]

The network effect is a phenomenon through which a product or service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters. Often the result of word-of-mouth testimonials, it can also be perpetuated indirectly through analysis of a network’s size and projected growth.[read more]

Every single person who chooses to read your blog has invested their time to do so and there’s nothing worse than being lured into reading a blog post because of a catchy title that has little to nothing to do with the content.[read more]

Social media: a time waster?

The difference between social media as a waste of time and as a productive action probably is just a matter of intention. When I saw this infographic, I thought any one of these activities (including daydreaming) could be construed as both productive or a waste of time depending upon intent.[read more]

Precioussss personal branding (image via fanpop.com)

Gollum, also known as Sméagol, obsessed with the ring in the Lord of the Rings, is most often thought of as a small slimy creature, evoking disgust among those he’s in contact with. But there are actually a few things you can learn from Gollum when it comes to personal branding.[read more]

We have grown accustomed to attention and immediate feedback. We take photos of everything we see or experience that has potential to get people to Like it, retweet it, and comment on it. We need this attention to validate who we are. If we aren’t worth anything in terms of social feedback we feel worthless.[read more]

Zero Moment of Truth

A critical moment for consumer/brand interactions is the Zero Moment of Truth (or ZMOT). ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis on the online research of the product that happens in between.[read more]

Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it the design, the words, the production value and so on. Reality TV has become all too omnipresent. One PBS station decided to strike back.[read more]

measuring data

A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases.[read more]

the art of asking

How well have you mastered the art of asking? By asking people, you connect with them, and by connecting with them, they want to help you. This redefines the economics of many fields.[read more]

Is Facebook a waste of time? / shutterstock

We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear: Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook.[read more]