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Behavior

How to Become a Google Plus Wizard [INFOGRAPHIC]

April 11, 2014 by Marcela De Vivo
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Become a Google Plus Wizard

Even for those who are "in the know" about the benefits of Google Plus, many have difficulty learning how to use the platform effectively. In this instructographic, we discuss an overview of how to use Google Plus for marketing, including a daily recipe for success.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

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Accepting Accidental Narcissism

April 10, 2014 by Kimberley Brind

Narcissism, or social media marketing? / shutterstock

Accidental narcissism is a natural by-product of asking individuals to be social on behalf of brands. When your people become the ambassadors and storytellers for brands, they have to find a balance between sharing their own personal experiences and views, while also championing the values of their business.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
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Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Interview With Marie Wallace of IBM: All Things Analytic

April 10, 2014 by Candida McCollam

Marie Wallace of IBM.

I recently caught up with Marie Wallace of IBM. A lover of technology with a fascination for “all things analytic,” Marie has spent the last decade building analytics technology at IBM. In this interview, she shares her thoughts on analysis, enterprise solutions and working at the intersection of people and technology.[read more]

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Search Query Analysis to Increase eCommerce Website Conversions

April 9, 2014 by Jason Hawkins

eCommerce SEO campaigns / shutterstock

One aspect of internet marketing that is just as important as SEO is data driven search query analysis for eCommerce SEO campaigns. Chances are if you know a thing or two about SEO or PPC, you should be getting some targeted traffic. To truly succeed online, you must focus your efforts on converting this traffic into sales.[read more]

How to Write a Great Blog Post Faster

April 9, 2014 by Jerry Low

speed blogging

There are a few things you need to do in order to grab readers for your blog, and one of those things is to provide regular content. If the reader knows she can count on a new article every day from your site, then she’s much more likely to visit your site every day.[read more]

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS...You'll Need Tissues.

April 8, 2014 by Chad Pollitt

Content marketing problems.

According to the Content Marketing Institute (CMI), 58 percent of B2B marketers and 68 percent of B2C marketers feel their content is not effective. That’s with 86 percent of B2C and 93 percent of B2B marketers reporting they use content marketing. That’s a lot of dying content marketing campaigns.[read more]

Social and Digital Engagement: You Can't Outsource Leadership

April 8, 2014 by Courtney Hunt

leadership in social engagement

Although they may have decided to explore technology’s potential, many leaders pursuing social and digital engagement initiatives are understandably tempted to outsource or delegate the responsibility for these initiatives. But they need to make it a personal priority.[read more]

Social and Business Collaboration: A Human Science

April 8, 2014 by Bryan Kramer
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complex collaboration

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

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#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

April 7, 2014 by Tom Liacas

Social survival manifesto.

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?[read more]

Boards with Benefits: 5 Stand Out Brands on Pinterest

April 7, 2014 by Deanna Baisden

Pinning to build community

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth. In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.[read more]

Success in the World of Social Media: What Really Matters Most?

April 7, 2014 by Robert White

 Social media success?

Social media can, of course, be a tremendously powerful and effective tool to enhance a company’s reputation and to gain market share. By engaging with and enabling clients in a thoughtful, respectful and meaningful way in the online world, you can help create with them a genuine community.[read more]

Thinking Small About Social Media Marketing

April 7, 2014 by Matthew Peneycad

social media marketing: think small

It doesn’t matter if you have tens of millions of subscribers to your various social media networks if they’ll never be inclined to purchase your product or service. And if you’re hell-bent on growing your community essentially for the ‘free media impressions’, let me break some news to you, they’re not free.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

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Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

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Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

 
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