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Strategy

Long term overview plan of action for using social media

The Future of Marketing

May 20, 2012 by Wendy Bryant-Beswick
with 1,305 views
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olly/shutterstock.com

I have been asked this question a lot lately, “Where do you think marketing is headed?” and “What is the future of digital marketing?”. Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these questions that have surfaced recently. [read more]

4 Examples of Driving Marketing Strategies with Social Login Analytics

May 19, 2012 by Beth Thouin
with 452 views
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Keith Bell/shutterstock.com

When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network. [read more]

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Confessions of a Social Media Girl: Being part of the “Tweeting Elite” is Bad for Business

May 18, 2012 by Veronica Guzik
with 503 views
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EDHAR/shutterstock.com

Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers? [read more]

Social Media Is Taking Over Search & SEO

May 18, 2012 by Wendy Bryant-Beswick
with 541 views
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Deyan Georgiev/shutterstock.com

I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn. [read more]

5 Ways Pepsi's Use of Social Media is Right On

May 17, 2012 by Chris Horton
with 1,295 views
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Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]

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Hey Twitter, Where Are Our Free Analytics?

May 17, 2012 by Christianna Giordano
with 513 views
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Cervo/shutterstock.com

As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]

Twitter Hashtag Campaigns - What to Consider

May 17, 2012 by Brad Friedman
with 918 views
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Image from firepolemarketing.com

A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 145 views
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Valerie Potapova/shutterstock.com

More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

3 Key Metrics That Matter in the New Subscription Economy

May 17, 2012 by Andre Bourque
with 379 views
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Alberto Zornetta/shutterstock.com

The new subscription economy introduces a new set of challenges for businesses. This new consumption trend neccessitates a change in the way businesses log and account for sales attention to three key metrics that matter. [read more]

Amnesia Ibiza, Humanising the Brand Through Social Networks

May 16, 2012 by Isra Garcia
with 205 views
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Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. [read more]

Secret for E-commerce Businesses in India

May 16, 2012 by Rahul Pandey
with 709 views
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Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential market. [read more]

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The 5 Worst Community Management Practices

May 15, 2012 by Steph Parker
with 1,332 views
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Kirill__M/shutterstock.com

With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes to social community management. Take a look at this list of worst offenses, and learn how remedying these situations will make your brand a knockout. [read more]

Social ROI: A Tough Nut to Crack

May 15, 2012 by Biserka Anderson
with 585 views
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Image credit: Sarang, Wikimedia Commons

Measuring the return on investment of social media has been a notoriously problematic issue, with wildly divergent opinions about exactly what the right metrics to track should be. The reason for that lies partly in the free, organic nature of social media, a fact which makes tracking engagement indicators through to sales near impossible [read more]

Your Information: How much is too much?

May 15, 2012 by Khalid Raza
with 646 views
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vesnushka/shutterstock.com

How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]

Grow your Real Estate business using Social Media

May 15, 2012 by Edwin Huertas
with 454 views
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dslaven/shutterstock.com

I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers. [read more]

I Dreamed That I Was the Goldman Sachs' Social Media Strategist

May 15, 2012 by April Rudin
with 319 views
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Stuart Monk/shutterstock.com

Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use case. [read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views
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Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

1 Simple Tip to Pick the Right Social Media Channel for Your Business

May 14, 2012 by Chris Horton
with 756 views
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When trying to pick the right social media channel(s) for your business, don’t re-invent the wheel. Take advantage of the tremendous amount of quality social media marketing content on the web, and learn from your peers. LinkedIn Groups, social media forums, and syndicated blog directories are but a few places on the Inter-web that you can find useful social media marketing ideas for virtually any industry imaginable. [read more]

Social Media Secrets for a Sold-Out Event

May 14, 2012 by Katrina Padron
with 458 views
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Kraska/shutterstock.com

You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event. [read more]

LinkedIn Lets Marketers Target Followers

May 14, 2012 by Brad Friedman
with 358 views
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Miguel Angel Salinas Salinas/shutterstock.com

LinkedIn “Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of time at the place of employment, job description, company size and location. LinkedIn “Follower Statistics” provides users with access to a dashboard containing information about followers. [read more]

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