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Strategy

Long term overview plan of action for using social media
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5 Ways Small Businesses Can Supercharge Their Local Social Media

April 24, 2014 by Anna Francis

Supercharge local social media.

Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers just down the road are your target market.[read more]

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The Small Business Road Map to Internet Marketing Success

April 24, 2014 by Brian Hughes
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the road to internet marketing success

To make a road trip successful, you have to prepare. But despite all the careful preparation in the world, things will surely change along the way. Let’s take a look at the five checkpoints on the internet marketing road map and discuss key factors involved in successfully reaching each of them. Ready, set, go![read more]

Why Facebook Is Not Part of My Social Media Strategy

April 24, 2014 by Shell Robshaw-Bryan
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Goodbye Facebook?

Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.[read more]

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How Semantic Search Drives Marketing [SLIDESHARE]

April 24, 2014 by David Amerland

Semantic search drives marketing.

The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could surface spam-free, high quality results in response to a search query.[read more]

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How Social Media is Transforming Health Care

April 24, 2014 by Rick Delgado

Social media and health care.

Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.[read more]

Top 5 Tips to Create an Effective Social Media Marketing Strategy

April 23, 2014 by Kim Goff
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Social media marketing strategy.

Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.[read more]

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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

How to Engage Your Millennial Customers

April 23, 2014 by Sofie De Beule

Millennials!

There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?[read more]

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How to Get Your Brand on the Social Shopping Bandwagon

April 23, 2014 by Anna Francis

social shopping

Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?[read more]

Thinking "Mobile First" for Your Website Redesign

April 23, 2014 by Jacey Gulden

mobile experience

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.[read more]

Why Engagement Isn’t a Definitive Indicator of Anything

April 22, 2014 by Matthew Peneycad
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Engagement.

Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

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7 Ways to Use Social Media to Boost Your Small Business

April 22, 2014 by Paisley Hansen
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Use social media to boost your small business.

Even after everything is in place, you may not see big results right away. Don’t let that worry you. As NuSkin explains, you need to understand that “your business is a building process and you may not have all the momentum you want immediately.” A social media strategy is one that pays off over time.[read more]

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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

How Social Media Amplifies Content Marketing and SEO

April 21, 2014 by Eric Melin

amplify your content

Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.[read more]

How to Make the Most of Your Nonprofit’s Next TV Appearance [GUIDE]

April 21, 2014 by Steven Shattuck

Communications strategy for TV (image source)

Whether it’s the local morning news program or 60 Minutes, going on TV can be an exciting opportunity that will pay dividends if you properly prepare and follow up. Here are a few things you can do to ensure your television experience goes as smoothly as possible.[read more]

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach[read more]

Press Releases: 5 Best Ways to Optimize for Google and SEO

April 21, 2014 by Julia McCoy

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.[read more]

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

 
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