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Metrics

The numbers based on social media useage that inform action and planning

4 Examples of Driving Marketing Strategies with Social Login Analytics

May 19, 2012 by Beth Thouin
with 450 views
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Keith Bell/shutterstock.com

When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network. [read more]

5 Ways to Increase Online Registrations Using Social Login

May 18, 2012 by Beth Thouin
with 384 views
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nasirkhan/shutterstock.com

Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login... [read more]

Social Data: The New Driver for Marketing Strategy

May 17, 2012 by Beth Thouin
with 913 views
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Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important. [read more]

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Hey Twitter, Where Are Our Free Analytics?

May 17, 2012 by Christianna Giordano
with 511 views
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Cervo/shutterstock.com

As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 145 views
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Valerie Potapova/shutterstock.com

More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

Rewarding Mobile Device Customers Based on What They Actually Spend

May 17, 2012 by Andre Bourque
with 136 views
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Photo credit: Lesley K, Flickr, Creative Commons

In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. [read more]

Social ROI: A Tough Nut to Crack

May 15, 2012 by Biserka Anderson
with 585 views
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Image credit: Sarang, Wikimedia Commons

Measuring the return on investment of social media has been a notoriously problematic issue, with wildly divergent opinions about exactly what the right metrics to track should be. The reason for that lies partly in the free, organic nature of social media, a fact which makes tracking engagement indicators through to sales near impossible [read more]

The 5 Truths About Global (Social) Warming

May 15, 2012 by Bryan Kramer
with 500 views
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YanLev/shutterstock.com

Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before. [read more]

Why You Should Benchmark Internal Metrics

May 14, 2012 by Debra Ellis
with 694 views
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...if a social media campaign goes viral at the same time sales increase, does that mean that it is driving revenue? Maybe. Maybe not. If there was also an improvement in service levels at the same time, the additional sales could be generated by improved customer experiences. Without benchmarks, the increase would most likely (and possibly erroneously) be attributed solely to the social activity. [read more]

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How Social Media Has Changed Brand Engagement

May 10, 2012 by Jennifer Jones
with 1,496 views
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c./shutterstock.com

As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come! [read more]

How People Spend Their Time Online [infographic]

May 9, 2012 by Simon Kemp
with 5,362 views
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Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month. If that’s true of every one of the platform’s 901 worldwide users, Facebook now accounts for almost 800,000 years of human time every month. Astonishing. [read more]

Social Media Training for Women Professionals

May 9, 2012 by Ana Lucia Novak
with 384 views
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CoraMax/shutterstock.com

I’m not the only one teaching social media and online marketing webcasts. You will have the privilege of listening in on some of the most amazing women influencers in the social media realm. They will graciously be sharing their expertise on Pinterest for Marketing, LinkedIn strategies for women; Influence and Social Media, Branding, and more. [read more]

Predicting the Next Social Media Trend Using Social Media Analytics

May 7, 2012 by Morgan J. Arnold
with 3,638 views
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Image by Track Social

The color of the balls represents how quickly it is growing - with red and orange indicating hot and fast growth. This means the hottest social sites are establishing new connections with online users faster than the rest of the pack. Only 5 social media sites out of our list of 147 can claim rights to a sizzling hot ball - here's the top 5 in social growth rate... [read more]

Why Benchmarking Against Competitors Doesn’t Work

May 7, 2012 by Debra Ellis
with 240 views
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sspopov/shutterstock.com

There are several reasons why benchmarking against competitors doesn’t work and won’t deliver realistic results. Before diving in, there is one qualification. My statement does not include manufacturing and bulk warehousing. [read more]

The Numbers that Really Matter for Your Business

May 4, 2012 by Debra Ellis
with 376 views
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Everything is relative and must be treated as such. Defining the numbers that really matter for your business is a project that starts with sales and profitability. It then drills down to the cause and effect items that ultimately make or break businesses. The process of identifying and analyzing the data for the benchmarks is as important as the final results because you discover things along the way. [read more]

Measuring Social Media Success: Tactical and Strategic

May 4, 2012 by Mandi Bateson
with 628 views
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doomu/shutterstock.com

One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging. [read more]

Why Measuring Social Media MATTERS

May 3, 2012 by Bryan Kramer
with 2,216 views
3

Oleksandr Kostiuchenko/shutterstock.com

We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually MATTERS. [read more]

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How Would Your Social Media Strategy Change if Facebook Bought BING?

May 2, 2012 by David Amerland
with 766 views
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diez artwork/shutterstock.com

A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success. [read more]

Could a Social Media Poll Ever Prove to Be Dangerous?

May 2, 2012 by Gareth Price
with 224 views
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 Ilin Sergey/shutterstock.com

We're witnessing an increasing number of agencies releasing election polls derived from social media data and this is likely to increase in the build-up to the Presidential race. However, unless agencies are thorough, open and transparent about how they collected this data, it could easily be manipulated by an extremist political party looking to gain resulting media coverage. [read more]

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Who needs a structured social strategy?

May 2, 2012 by Zohare Haider
with 1,132 views
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Camilo Torres/shutterstock.com

Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]

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