Metrics

Facebook analytics

Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.[read more]

down the rabbit hole?

Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.[read more]

Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]

In doing your evaluation, you should always be benchmarking one tool vs another. There are rare instances when there really is only one option, but you still need to do some research to get to that conclusion. Next, get your Sales Rep to tell you the differentiators between their product or services, and that of a competitor.[read more]

KPI / shutterstock

Too often when looking at a sales team’s success, managers only look at the actual sales. Of course, this is important—but the sale is a lagging indicator. So how, as sales leaders, do you create leading indicators, tracking the behaviors required today for sales tomorrow? The answer: KPIs.[read more]

content marketing science (posterize/freedigitalphotos.net)

Every interaction we engage in has an effect on our thinking and emotions. Your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.[read more]

social media

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.[read more]

attract fans / shutterstock

Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.[read more]

targeted ads (image credit)

As of late, there seems to be a lot of noise on my Twitter feed around increase in ad spend across various emerging markets globally. In Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. The question: is that money well spent?[read more]

digital measurement (image: Brad Barket/Getty Images for Hulu)

Nielsen may have been slow to adjust to the shifts in consumer behavior brought about by DVRs, Social Networks, mobile and online viewing, but they are now catching up: they will be rolling out Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online.[read more]

link building / shutterstock

Conducting keyword research and implementing selected keywords into website content is an important step in an SEO campaign, but it doesn’t start and end there. The ongoing component of an SEO campaign is link building. But all inbound links aren’t created equal.[read more]

Predictive analytics whiz: Dr. Eric Siegel

In this Social Media Today exclusive interview, Henry Spethmann speaks with Dr. Eric Siegel, founder of Predictive Analytics World, about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.[read more]

#SMWA

The more you learn about social media, the more you realize you don't know. Presenting at the Social Media and Web Analytics (#SMWA) Summit in San Francisco, AOL shares five key questions they asked in calculating their customer's social lifetime value.[read more]

ROI/shutterstock

To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.[read more]

SEO tools

As a company in need of SEO services, it can be tough to know in which direction to go. Therefore, it’s important that you ask yourself not just who the “best” SEO firm might be, but which type of SEO is going to be best for you.[read more]

Facebook Big Data research

Stephen Wolfram is the math genius behind the big data project Personal Analytics For Facebook, which can provide all sorts of insights about your Facebook account. This week Wolfram issued his research based on anonymous data from millions of Facebook accounts. The results? Amazing![read more]

Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touch points – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day.[read more]

social data / shutterstock

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.[read more]

Google power

The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. You need to be constantly tweaking your campaigns to get the most from them and that’s where linking to Google Analytics can help.[read more]