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Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

April 22, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Newsjacking, or the idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consume news, we’ve flipped the conversation to look at how social media is changing the newsroom.[read more]


The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich


The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

How to Make the Most of Your Nonprofit’s Next TV Appearance [GUIDE]

April 21, 2014 by Steven Shattuck

Communications strategy for TV (image source)

Whether it’s the local morning news program or 60 Minutes, going on TV can be an exciting opportunity that will pay dividends if you properly prepare and follow up. Here are a few things you can do to ensure your television experience goes as smoothly as possible.[read more]

The Nonprofit’s Guide To Working With Technical Volunteers

April 10, 2014 by Steven Shattuck

Working with technical volunteers.

In today’s digital age, it’s not uncommon to recruit the help of volunteers for graphic design, web design, digital marketing and other technology needs. While that might be the most cost-effective avenue, it might not be the best overall solution in the long run.[read more]


Social Advocacy & Politics: Is it the #WorstRate if #NobodyPaysThat?

April 8, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Americans for Tax Fairness came up with an effective counter message against The RATE Coalition's #WorstRate and launched an effective Denial of Hashtag campaign of its own. And not only did Americans for Tax Fairness shut down the RATE Coalition’s hashtag campaign, it got Politico’s Morning Money to report on his hashtag the next day.[read more]


Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

Top 5 Goals for Nonprofits on Social Media and Step One to Achieving Them

April 1, 2014 by Eric Melin

Social goals for nonprofits.

Nonprofits realized that using social media effectively can help them reach some of the primary goals of their organization. A new study names the Top 5 goals of nonprofits, while step one to achieving them comes down to one thing: listening effectively.[read more]


Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

March 25, 2014 by Tom Liacas

Online dialogue.

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.[read more]


The Social Government vs. The Social Citizen

March 21, 2014 by Paul Dunay

Social government webinar.

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government.[read more]

Social Media Consciousness Raising

March 20, 2014 by Candida McCollam

Ban bossy social media campaign.

Feminist consciousness raising is now viral. Feminist corporate leaders such as Facebook COO Sheryl Sandberg have teamed with the Girl Scouts in a #banbossy campaign to bring awareness to the nefarious impact condescending word labeling can have at a very early age on quashing a young girl’s ambition and leadership potential.[read more]

Research Underlines the Value of Citizen Science

March 20, 2014 by Adi Gaskell

crowdsourcing moon data

I’ve blogged a lot about the incredible value citizens have delivered to a whole host of scientific problems, whether it’s mapping the oceans on Plankton Portal or mapping their local habitats at Yard Map. It has undoubtedly been one of the most successful ways for organizations to engage with stakeholders via social media.[read more]


Social Advocacy & Politics: The Target Audience Is Between Two Ferns

March 18, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Needing more young people to sign up for health insurance, President Obama took Zach Galifianakis up on his offer to talk about the Affordable Care Act on his Funny or Die talk show Between Two Ferns. The interview has been seen over 2.8 million times. According to the White House, it became the top referrer to[read more]

SXSW: What Social Media Analytics and Data Can't Tell You

March 11, 2014 by Beth Kanter

Panel audience at SXSW.

I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. Here are some highlights.[read more]

3 Goals Every Facebook Manager Should Obsess Over

March 11, 2014 by Drew Bernard

3 goals for Facebook.

In order for a Facebook page to provide a meaningful return on investment, Facebook page managers need to do 3 things: reach a meaningful number of the right people, engage with them in meaningful ways that deepen your relationship, and capture data so that you can continue to cultivate your relationship over time.[read more]

4 Things Nonprofit Social Media Efforts Need But Might Not Have

March 10, 2014 by Steven Shattuck

What nonprofit social media efforts often lack. 

Knowing where your donors live online can boost your acknowledgement efforts. For example, if you receive a donation from an active Twitter user, you might consider tweeting them a thank you. Knowing their username will allow you to do so quickly and efficiently. Millennials especially appreciate online recognition.[read more]


Social Advocacy & Politics: Carpe Colloquium*

March 5, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Whether you are a candidate running for office, an advocacy group seeking to influence public policy or a brand looking to shape your public image, the challenge is to seize the social conversation before it seizes you. Rather than worrying about reacting to your critics, you should be using social media to define yourself, proactively.[read more]

4 Declining Technologies That Nonprofits Should Stop Worrying About

February 28, 2014 by Steven Shattuck

Declining technologies.

Generating traditional media impressions has long since been a mainstay of the nonprofit marketer’s playbook. However, the spray-and-pray approach to press release distribution is becoming less and less efficacious as reporters are becoming more digitally savvy.[read more]


Social Advocacy & Politics: Targeting Your Campaign Wall Posts on Facebook

February 26, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Facebook offers a handful of tools to help you get your action message to the right people. But before we get into those, it is important to recognize the real-world constraint that we face when using social media to reach multiple audiences: almost everything you do is done in public.[read more]

UNICEF USA Launches New Mobile TapProject Campaign

February 21, 2014 by Drew Beechler

UNICEF started the Tap Project in 2007. 

UNICEF started the Tap Project in 2007 to help children gain access to clean water. This program has been a vital part to UNICEF's mission ever since. On Valentine's Day, 2014, UNICEF launched the new UNICEF Tap Project 2014. I loved this campaign from the second I saw it not only for the impact it is leaving on our world, but also for the unique, captivating nature of the campaign.[read more]

The Non-Profit Fundraiser’s Guide to Social Network Valuation

February 21, 2014 by Steven Shattuck

Non-profits on social.

With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity. Last December, PewResearch released their 2013 Social Media Update report which studied the demographic details of the five major social media networks: Facebook, Twitter, LinkedIn, Instagram and Pinterest.[read more]