About Social Media Today
Non-profits
BusinessLink: Using LinkedIn for Good: How to Pay it Forward
Social media - and LinkedIn in particular - is one of the biggest social media playgrounds in history. Here are a few ways you can use LinkedIn for good.[read more]
Getting Big Picture Profits by Solving the Social Media Puzzle
What's The Social Technographics Profile Of Your Customers? Finding out will help you harness the power of social media.[read more]
My Change.org Petition to Change Change.org
Change.org provides no venue for alternate views in its petitions. Is that a service or a disservice?[read more]
Looking for Gold: Re-imagining Public Engagement through Crowdsourcing
What if we approached public involvement and public engagement as an exercise in crowdsourcing? Government might learn something about planning and building government projects if we viewed public engagement in the same way corporations are now crowdsourcing as a form of social media focus groups.[read more]
Nearly 80% of People Participate In Online Community to Help Others
Nearly 80% of respondents participate in online groups to help others by sharing information and experiences, and 66% participate in a professional community to belong to a group of colleagues and peers. 41% participate in groups to be seen as someone knowledgeable. Only a relatively small percentage use networks and community to persuade others to adopt their point of view or buy a product of service.[read more]
A 6-Step Plan that will Revolutionize Your School's Facebook Page
Amongst the countless schools I found using Facebook poorly there were plenty of shining examples of schools doing really well utilizing Facebook to build lasting relationships with families, students and alumni (both university and K-12).[read more]
Five Powerful Strategies to Integrate Facebook into Your Nonprofit’s Events
Like most nonprofits, you’re probably not integrating other marketing channels like Facebook into your events in a way that promotes your events, and your Facebook Page. Here are five ways you can integrate Facebook into your events.[read more]
The Networked NGO in India
A fascinating and valuable account by Beth Kaplan, just returned from leading a training for Population and Reproductive Health grantees from India - the launch of a peer learning group called “The Networked NGO.” The four-day intensive face-to-face training was for senior level staff and their social media staffers and this post contains a wealth of knowledge about training on social media.[read more]
Stockholm's Smartphone Solution for Elder Care
Goodluz/shutterstock.com
For nearly 2,000 care workers in Stockholm, a smart phone has become the most important tool in their daily operations. The goal is to make life easier for care workers and care providers and to give relatives access to various eServices that are provided via the city's website.[read more]
How Social Media Can Help Save Lives
Image: Courtesy of Danilo Rizzuti.
Social media platforms are a great way for connecting and reconnecting people together. But there also is much to be said about the good causes that can be promoted through social media.[read more]
Why Facebook's IPO Should Mean Free Advertising for Nonprofits
Facebook needs to follow Google's lead and offer a nonprofit program that gives 501(c)3 organizations access to free advertising or they are effectively keeping them out of the public sphere.[read more]
Social Media and the Public Service Administrator: No Where to Hide.
Today's financially stressed and burdened service sector, government and nonprofit alike is seeing an intense scrutiny and pressure from funding sources and clients. Government spending scandals, questioning of entitlements, spending practices and a general distrust of the whole government process has made a previous work environment in...[read more]
Audio Archive: Social Media and Non-Profits: Networking for a Cause
Networking for a Cause: How Can Non-Profits Optimize Social Media?How does a successful social media approach for a non-profit differ from consumer-centered approaches? Due to the difference in mission between non-profit organizations and for-profit businesses, the tone of the conversations in their respective online communities tends to...[read more]
A Small Organization Creates a Big Community Success Case Study
When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. So here's one to contemplate: a free, private online community serving a crucial constituency, aligned with but outside of an existing non-profit organization.[read more]
He's just not that Pinterested in you! Social Media and the Sexes
In the online battle of the sexes, men are from Foursquare and women are from Facebook! At least that's what my data review shows. And it isn't any different across the latest social darlings like Pinterest & Google+.[read more]
Non-Profit Marketing: What is Your Mobile Strategy?
Between Apple’s skyrocketing iPad 3 sales, the projected increase spending in mobile apps and games, and the fact that anyone without a smartphone looks like they’re living in the 80s, it’s clear that mobile and tablets are not only a rapidly emerging market, but also one that can’t be ignored. But for nonprofits, who have probably spent the focus of the last couple years solely on their social media strategy, what kind of role should mobile play in your nonprofit marketing strategy?[read more]
Social Strategy and the Non-Profit
Photo by Ed Schipel via Flickr
Things for a non-profit to consider when embarking on a social media voyage.[read more]
Facebook App Contest Helps Teens Confront Cyberbullying
Cyberbullying is a challenging issue for teens and young adults. Reachout.com — an online support community for teens and young adults — has just launched the "Don’t Just Stand By" teen Facebook app developer competition to help provide information about cyberbullying and encourage action. In today's convo, I speak with Anastasia Goodstein, Director of Digital Programs at the Inspire USA Foundation, the non-profit organization behind Reachout.com.[read more]
SXSW: 'I'm Rudolph, I'm a 4G HotSpot...and I'm Homeless'
Homeless people were hired at the SXSW Festival to carry around portable 4G Hotspots and sell Wifi connection time for tips in a social project put together by BBH Labs who says their motive was to find a sustainable way for homeless people to make money for themselves. But the tagline on each person's tee shirt read "I'm a 4G Hotspot," which outraged some people. Was BBH Labs innovative? Or insensitive?[read more]
Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest
The interesting concept about Pinterest is that you can create your boards to tell a marketing story. Posting status updates and pictures on Facebook or Twitter exposes your audience to your message but leaves it to open interpretation. Pinterest actually takes marketing one step further by allowing you to set up a story with your pins.[read more]
“Social media and other information tools can be a double-edged sword. Maybe a little planning can help you decide whether this is good or not.”
“Hi Amanda, I was suggesting to add to your list collection of SEO tools (seoeh.com) which are very powerfull and could be a good help . I can see that you have not added those toolsyet to your list, do you have any reasons not to liking those tools? Thank you for your reply,Regards, Sergre ”