Non-profits posts, articles, and infographics | Social Media Today
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Three Key Online Advocacy Trends to Watch in 2014

February 21, 2014 by Colin Delany

online advocacy trends / shutterstock

What are the big developments to watch in online advocacy? That question is very much on my mind. Here are three key trends that I’m following closely in 2014: data-driven targeting, the arrival of the mobile era, and getting value from your Facebook following.[read more]


How Chronic Cancer Patients Use Social Media to Stay Informed

February 10, 2014 by Joan Justice

Using social media to stay informed about cancer

Social media has drastically changed the idea of patient empowerment. Patients all over the world can connect, educate themselves and their family members, network, and instruct and educate others. And they are doing just that. The day of the passive patient is over: Welcome, empowered patient![read more]

4 Tools for Nonprofit Social Listening and Reputation Management

February 6, 2014 by Steven Shattuck

Social listening and reputation management.

Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and engage with new donors, manage their online reputation and get in front of crises as they happen.[read more]

Nonprofits: Avoid Digital Sharecropping Before It’s Too Late

February 5, 2014 by Steven Shattuck

Avoid digital sharecropping.

Digital third-party platforms are excellent ways for nonprofits to reach new online audiences, especially given their frequently low costs and barriers to entry. However, over-reliance on these channels can cause problems, especially when they represent a significant source of fundraising.[read more]

Social Media and Public Services

January 31, 2014 by Vishal Pindoriya

Social media and public services.

If you were to step back and remove yourself from current society for just a minute in your mind, what would you think about a social network taken out of context? In other words, if they had never been developed and the idea was a brand new one that someone was just sharing with you, what would be your ideas for application?[read more]


Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast)

January 22, 2014 by Alan Rosenblatt

Social Advoacy & Politics column.

If your organization produces content, you have to curate it. Just as an art museum curator determines where to hang the art, what art to hang around it and how to light it all, a content curator must also arrange the content across those many channels, pairing it with the right hashtags to shine a light on it.[read more]


Content Marketing Adoption Among Nonprofits [INFOGRAPHIC]

January 18, 2014 by Steven Shattuck

Content marketing adoption.

It's clear that content marketing has been widely adopted in the for-profit realm, but how far behind do nonprofits lag, if at all? Recently, we surveyed our database of over 8,000 nonprofit organizations nationwide to gauge their content marketing efforts.[read more]

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

January 17, 2014 by Steven Shattuck

Facebook ads grant petition for nonprofits.

Following the release of Facebook’s new “donate now” feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue grants to nonprofits in order to create ads gratis.[read more]

5 Easy Ways Non-Profits Can Shine on LinkedIn, Even B2C [SLIDESHARE]

January 17, 2014 by Carrie Morgan

Non-Profits can shine on LinkedIn.

One of the most powerful benefits of social media is that it doesn’t require big budgets or marketing teams to leverage…. Just time and the ability to learn new skills. Assuming the manpower is available, it’s a richly featured, ideal playground for non-profits.[read more]


Social Startups: Centscere Simplifies Charitable Giving, One Cent at a Time, Through Social Change

January 16, 2014 by Shay Moser

Social Startups column.

Centscere fosters a frictionless donation pathway that caters to the millennial lifestyle. “We give users the choice of who to give to, when to give, and how much to give, and we allow that through the social media behaviors that are deeply engrained in their lives," says Ian Dickerson, a co-founder.[read more]

6 Ways Non-Profits Can Use SnapChat

January 15, 2014 by Mordecai Holtz

Snapchat is a good tool for non-profits.

Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. Snapchat is a popular social media platform being used by many brands. Non-profits can also leverage Snapchat to promote their causes.[read more]


Social Advocacy & Politics: My Mission to Get Progressive CEOs on Twitter

January 15, 2014 by Alan Rosenblatt

Social Advocacy & Politics columns.

America is waiting, waiting for leaders to step up and lead. We see it all the time on Twitter: a prominent political leader says something meaningful on Twitter and millions of people retweet it and discuss it. Well, in my dreams this happens. But progressives need more leadership on Twitter than just our elected officials.[read more]

How Nonprofits Can Produce and Measure Effective Digital Campaigns

January 10, 2014 by Steven Shattuck

Digital campaigns for nonprofits.

There have never been more digital tools available to nonprofits than there are today. Email, social media and digital content allow for creative and cost-effective forms of fundraising, but pulling off an effective campaign can be challenging. Here is a simple guide to producing and measuring an effective digital campaign.[read more]

The New Facebook 'Donate' Button: What You Need To Know

December 21, 2013 by Steven Shattuck

Facebook Donate Button

On December 15th, Facebook announced a new feature: the “Donate Now” button, which allows donors to contribute directly to a nonprofit without ever leaving The button will be visible on posts from the nonprofit, as well as at the top of the nonprofit’s Facebook page.[read more]

3 Reasons Why Nonprofits Should Excel at Content Marketing [VIDEO]

December 6, 2013 by Steven Shattuck

TED Talk by Simon Sinek.

Getting into content marketing can be daunting, especially for nonprofits. After all, it’s easy for businesses to create content, right? They have the resources and know-how to do so. Not so fast. Nonprofits might have the upper hand when it comes to creating blog posts, videos and other pieces of online content.[read more]


How #GivingTuesday Used Social Media to Create a Global Day of Giving

December 4, 2013 by Tara Urso


Since its inception, #GivingTuesday has been inherently social. With a title that includes a hashtag, a foundation in social is assumed and an amazing social media marketing campaign is expected. #GivingTuesday definitely delivered, and has been a social success.[read more]

3 Common Nonprofit Website Mistakes and How To Avoid Them

November 26, 2013 by Steven Shattuck

nonprofit website mistake / shutterstock

Over the last few weeks I’ve looked at hundreds of nonprofit websites. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit websites – a few of which aren’t positives. Here are three common nonprofit website mistakes and how to avoid them.[read more]

How to Drive Social Engagement for Nonprofits [SLIDESHARE]

November 20, 2013 by Eric Melin

Social engagement for nonprofits.

On Facebook, the only way your post will appear in someone’s news feed is if you can generate organic likes, shares, and comments. There are six basic goals that nonprofit organizations should shoot for: 1) Increase awareness 2) Build trust 3) Increase traffic 4) Build relationships 5) Drive donations 6) Increase membership, volunteers.[read more]

What Nonprofits Can Learn from Southwest and United Airlines

November 20, 2013 by Steven Shattuck

What is Southwest doing right that you can also do?

How can you create a memorable experience for your supporters, one that doesn’t involve a solicitation? Maybe it’s sharing valuable content, or writing a handwritten thank you note, or offering to take a first-time donor out for coffee to tell them what their support means for the organization. Something unexpected! Something memorable.[read more]

Nonprofits and Social Media Policies: Some Considerations

November 19, 2013 by Sharn Kandola

Are social media policies a good idea?

In working with nonprofits, I have found that these organizations have a unique set of concerns when engaging with donors and stakeholders through social media. Questions around sharing sensitive information and wasting time on social media are on the minds of nonprofit agencies.[read more]