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Governance

How communities or organizations are governed in their use of social media

Can a Table Kill Creativity and Collaboration?

April 19, 2014 by Edward Boches

Boardroom Creativity

Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.[read more]

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Social Advocacy & Politics: The Counter-Revolution Will Not Be ZunZuneo'd

April 15, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

One of the goals of the social network ZunZuneo was to learn who among the people of Cuba were receptive to dissident messages and counter-revolution opportunities by monitoring what they were posting. We can easily do the same thing by analyzing social media content around the world.[read more]

Social Business Helpline Podcast, Episode 5

April 14, 2014 by Denise Holt

Questions answered: Should you show or hide your contact list on LinkedIn?Is Facebook going to become useless to brands because of the algorithm changes that make their content less visible?What is the biggest mistake you see brands make on social media?What tools and strategies can you use to leverage organic awareness of an...[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

Social Business Helpline Podcast: Episode 4

April 10, 2014 by Denise Holt

Questions answered: Is Facebook worth spending money on ads, given the latest algorithm change - reducing visibility to 1-2%?A candidate for mayor asks, "What are the best practices and tools for using social media to stay connected with real world community?"Integrating Google Hangouts with live-streaming on YouTube: how does it...[read more]

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Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

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Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

When Your Employees Go Too Far on Social Media

March 31, 2014 by Mike Kujawski

Social Media and the Law

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. I ended up using some of these cases as examples in an internal training program I developed.[read more]

The Case for Student Privacy on Social Media

March 27, 2014 by Chris Syme

Student privacy on social media.

Everybody’s worried about teens on social media. Whether it’s coaches, teachers, college presidents, parents, or compliance officers, everyone wants students to learn to use social media responsibly. For some coaches, that means banning student-athletes from using it.[read more]

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Social Advocacy & Politics: Don't Sell the Political Power of Social Media Short

March 25, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Good online organizers know that their online campaigns have to be part of a comprehensive movement to succeed in making lasting change. But is it necessarily true that social media campaigns that “rush past” the “tedious work” of organizing do so to their “detriment”?[read more]

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Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

March 25, 2014 by Tom Liacas

Online dialogue.

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.[read more]

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Social Advocacy & Politics: The Target Audience Is Between Two Ferns

March 18, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Needing more young people to sign up for health insurance, President Obama took Zach Galifianakis up on his offer to talk about the Affordable Care Act on his Funny or Die talk show Between Two Ferns. The interview has been seen over 2.8 million times. According to the White House, it became the top referrer to HealthCare.gov.[read more]

Are You Paying More Attention to Your Privacy?

March 15, 2014 by Edward Boches

Snowden and Internet Privacy

Who knows you’re here right now? Who knows what you are doing? I’ll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your IP address. Does that matter to you?[read more]

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Social Advocacy & Politics: The Coolest Idea a Senator Ever Dissed

March 11, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

It seems that Senator Jeff Flake wants to increase regulations on Amtrak: he wants to control how Amtrak markets itself. And like the commisars of old, the hand of government regulation has a poor eye for beauty. Flake tweeted that Amtrak should “stop taking free rides from taxpayers before giving them out to bloggers.”[read more]

5 New Media Organizational Tips

March 1, 2014 by Jameson Brown

Media Organization

If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It’s a lot. And it’s a lot to keep track of in each day.[read more]

How to Create a Community and NOT a Workplace

February 24, 2014 by Jason Verdelli

Making a Workplace a Community

There are two very critical problems that will end up plaguing just about every company at some point: Keeping everybody on the same page and creating a sense of community within the company. Let’s discuss how to overcome this.[read more]

Serial Entrepreneur Mark Organ CEO of Influitive on Marketing Made Simple TV [VIDEO]

February 12, 2014 by Jeff Ogden

Mark Organ.

Mark Organ, serial entrepreneur and founder of Eloqua and Influitive, shares insights from his long and varied career. He founded the pioneer of marketing automation, Eloqua Corporation, which was later sold to Oracle. He's now the founder of Influitive, the Advocate Marketing Company, which Mark thinks can become much bigger than Eloqua was.[read more]

CVS: Narrative of A Brand

February 8, 2014 by Rohn Jay Miller

CVS and Branding

You’ve seen the news that CVS will stop selling cigarettes and other tobacco products by October 1. The move was lauded by health officials in and out of government, and has been the source of discussion on the news shows: was it a principled decision or a shrewd business move?[read more]

If You Want My Data, Reward Me

February 5, 2014 by Daniel de Bruin

You want my data?

We are fast moving to a world where consumers demand to own their own data and get rewarded for sharing it. Soon, social media platforms like Facebook might need to give users reward points for every post, or number of likes. The "free" Facebook model is anything but – users are essentially paying with their data, and not getting much in return.[read more]

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Social Advocacy & Politics: “The Senate is the Enemy?"

February 4, 2014 by Alan Rosenblatt

Social Advocacy & Politics column?

Prior to the President’s arrival in the House chambers, Senator Jeff Flake (R-AZ) joked about his sitting next to fellow freshman senator Democrat Tammy Baldwin (WI). In the wake of the Arizona State Republican Party censuring Senator John McCain (R-AZ) for being too liberal, Flake suggested his sitting with “the enemy” might escalate the situation.[read more]

 
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