Governance posts, articles, and infographics

How communities or organizations are governed in their use of social media

A Call for Lean and Mean Social Media Policies

May 16, 2012 by Randall Beach
with 380 views

In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many. [read more]

Social Media Guide to the Olympics Part I: Legal Overview

May 12, 2012 by Tia Fisher
with 834 views

mike_expert/shutterstock.com

The laws surrounding the social marketing of the London Olympics laws are the most stringent that have ever been created. A lot of moderators, community managers and agencies around the world need to know what is and is not permitted around the Olympics. So here is Part I of our three part as-user-friendly-as-possible guide to social media usage around the Big Event. [read more]

Social Media, Law and Risk Aversion

May 11, 2012 by Randall Beach
with 400 views

Andrey Burmakin/shutterstock.com

A business executive who turns away from social media because she recognizes, but does not fully understand, the legal risks, will soon find herself faced with competitors that have captured increased market share through social media. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views

Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

Back to the Future: Social Media at Shell

May 2, 2012 by Don Bulmer
with 1,146 views

These are just a few of the lessons we have used to guide the design of Shell's social media strategy to build and sustain a community of followers (not just "fans"). We are constantly learning, testing and adapting the content and practices to increase informed view points (two-way) and build authentic advocacy, loyalty and social-economic results. [read more]

Who needs a structured social strategy?

May 2, 2012 by Zohare Haider
with 1,132 views

Camilo Torres/shutterstock.com

Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]

Tragic News Demands Marine Corps Social Media Leadership, Not Retreat

April 27, 2012 by Randy Clinton
with 792 views

Cpl Alfred V. Lopex / USMC

Moments after I posted my sympathies about the loss of two Marines in Afghanistan on their unit's Facebook page, it was gone. Deleted. Arbitrarily removed as a violation by their public affairs office. The Department of Defense had published a release about them, but the unit rarely mentioned combat... [read more]

Build it before you need it: Social Crisis Management@Scale

April 25, 2012 by Jeremy Epstein
with 605 views

Laschon Maximilian/shutterstock.com

In the age of social media, an unhappy consumer WILL attempt to start a brand-damaging fire. It's inevitable. You can dampen the impact of the empowered customer if you prepare today. Here's how... [read more]

Google Drive and the Future of Your Online Marketing

April 24, 2012 by David Amerland
with 1,101 views

Google Drive signals the expansion of Google's ecosystem as it spreads its net across the web. [read more]

The Rise of Generation-C…and What to Do About It

April 24, 2012 by Brian Solis
with 799 views

Prior to my trip [to Istanbul], I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that you may be pondering now. Not only did I answer them, I over answered them. I did so to help provide clarity and guidance for those seeking substance and not fluff, or as my colleague at Altimeter Group Charlene Li likes to say, “meaningless platitudes.” [read more]

Social Media Buzz: The False Perception of Social Business Success

April 23, 2012 by Pam Moore
with 582 views

My point is that if you are only talking to yourself all day and ignoring your target audience or leaving them out of conversation because you have no understanding of what they want to talk about or what they need then it is highly unlikely you will ever see a solid return on that social media and web team you just hired. At some point you need to have a relevant conversation with the right people. [read more]

Facebook, Politics, and Your Social Media Policy

April 19, 2012 by Christian Bryant
with 725 views

Everett Collection/shutterstock.com

If you are seeking employment, it would be a good time to edit any information that could remotely keep you from getting a job. Competition is fierce, and when all else is equal, your social networking activity could affect your job prospects. [read more]

It Takes Courage

April 17, 2012 by Brian Solis
with 922 views

We stand today upon a foundation of uncertainty and apprehension. Everything is changing. What is constant however, is the absence of clarity, direction or answers. To tell you that there is an easy path toward transformation or that there are a series of “top 10 ways” to help you change the perspective of leadership or those around you is, well, misleading or a complete falsehood. [read more]

6 Things I Would Do Tomorrow If I Was a CEO

April 16, 2012 by Steven Van Belleghem
with 686 views

Andresr/shutterstock.com

These are extremely captivating and challenging times for most companies. Everyone faces the same challenge: doing more with fewer resources. Furthermore most CEOs I meet want to manage their company in a positive and conversation-worthy way. Well, they want to, but they are often faced with the difficulty to get the momentum going and to align all collaborators. [read more]

Meet Generation C: The Connected Customer

April 12, 2012 by Brian Solis
with 2,031 views

With every day that passes, Gen Y becomes far more important to the economy than we can realize. Yet the gap between how Gen Y communicates and connects and how businesses, educators, governments, et al. approach them is only widening. I often wonder whether or not we are simply trying to talk to ourselves in our approach when in reality, we are talking to strangers. [read more]

The New Brand Accountability...

April 9, 2012 by Jeremy Epstein
with 412 views

Photo: ©Shutterstock/Chris Matz

When everyone in your company is social, it means everyone's personal lives reflect your brand...That can lead to unexpected PR issues...like employees who like to hunt polar bears. [read more]

The Social Media Clubhouse: MLB’s New Social Media Policy in Action

April 5, 2012 by David Hall
with 367 views

MLB’s open approach to social media is guided by their recently released social media policy. Distributed to all of the leagues players about 2 weeks before the 2012 season kicked off, it contains a memo explaining the intent of the policy, then the policy itself. [read more]

A Tool for Social Networking in the Enterprise

April 4, 2012 by Gopi Mamidipudi
with 470 views

grynold/shutterstock.com

TIBBR a product of TIBCO provides a quick and easy way of starting social networking in an enterprise. It has abilities beyond just networking by allowing integration with your ERP, CRM and other transactional systems. You can integrate it with your Facebook, LinkedIn and Twitter accounts as well. It is easy to use as it has a Facebook like user experience and hence adoption levels could be high. It is available on the Cloud and also has an on-premise option to protect your company's data governance and privacy policies. [read more]

Your Privacy Is A Commodity And You Will Continue To Give it Away

April 3, 2012 by Tac Anderson
with 331 views

You may remember sometime last year (seems like longer) that everyone was saying that your personal information was the new oil. That collectively our personal data would fuel a whole new economy. The analogy was heavily championed by Reputation.com CEO Michael Fertik. The World Economic Forum even released a study (PDF) which praised the social good which could be done with this data. [read more]

Dealing with Self-destructive Behaviors on Branded Sites

March 30, 2012 by Marketing Leadership Council
with 250 views

Brad Collett/shutterstock.com

The internet being the internet, there will always be a place for folks interested in self-harm to congregate. It’s impossible to get rid of discussion of any topic entirely. But, having the discussion centrally hosted on a company of Tumblr’s stature gives authorities an opportunity to intervene and try to prevent truly self-destructive behavior from taking place. [read more]