Governance
Social Media is NOT Rocket Science!
QUIT over complicating social media. It is not rocket science. You can achieve results with social media. However, you must do more than do social or be social. You must be socially relevant.[read more]
6 Must-haves for Every Enterprise Social RFP
It's possible and profitable for large global brands to be Social at Scale. Here are some thoughts on what it takes to make it possible.[read more]
The WELL: Legendary Online Community Losing Its Home
In 1996 the cover of Wired magazine called The WELL "the world's most influential online community." Today that community is struggling for its life as its owner looks for a buyer of the well.com domain. How does a true online community preserve itself?[read more]
Just Don't Do It: What the UK Nike Tweet Ban Means to You
On June 20, the Advertising Standards Authority in the UK ruled against Nike. It banned a campaign they were running leading up to the Olympics due to Tweets from Nike-sponsored athletes lacking adequate disclosures. In this post, CMP.LY's Tom Chernaik discusses what this action may mean to your social media promotions and marketing communications.[read more]
SAP’s Social Layer: Making Collaboration Real
SAP's Sameer Patel is leading an internal horizontal effort to re-focus and re-package the "collaboration layer," emphasizing the "why" rather than the tool-driven "how."[read more]
ViDEO: Privacy is Dead - Panel Discussion at Social-Loco 2012
"Privacy is Dead: It's the New Social Contract and You Agreed to It." -- A panel discussion that explores the reality of online privacy in social media today. Featuring Alex Fowler (Global Privacy and Policy Leader, Mozilla), Nick Bicanic (CEO of echoecho). Owen Thomas (President of Ditherati Communications), Damien Patton (Founder and CEO of ban.jo) and Hermione Way (Founder of Newspepper.com).[read more]
Social Media Legal Tips for Trademark Protections from Brandjacking and Cybersquatting
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.[read more]
The Rise of the Social CEO within Enterprise 2.0
The rise in social business and the need for more and better data is causing a shift in metrics. For example, one participant in the IBM study said they had previously measured call center productivity by brevity but has since shifted focus to allow for longer calls that can gather more customer data.[read more]
Case Studies: Retail and Investment Banks Use of Social Media
How some retail and investment banks are adapting themselves to cope with the challenges of social media within their legislative framework.[read more]
Technology Changes, People Don’t … as Quickly
'What I did know was that people don’t change as fast as technology and the best way to improve customer and employee loyalty was to bring people together using the tools they adopt."[read more]
3 Ways to Build a Great Social Media Team by Getting Social
You’re never going to build a great social media team unless your team manifests social. Your team has to ooze social. That means that your team has to use external social media tools to get social with customers, the market, and the public, and that your team must use internal social tools to get social within the company.[read more]
Mary Meeker 2012: Mobile’s Hypertrajectory and the Re-imagining of Everything
Mary Meeker delivered her increasingly famous annual internet trends report and analysis this morning at the D10 Conference Here are the highlights with the impressive 112 page slide deck.[read more]
NEW IBM STUDY: CEOs Encourage Employees to Act Like Children
To succeed, CEOs must foster employee collaboration, pay attention to customer insight, increase partnerships, and encourage disruptive innovation. In other words, they must encourage their employees to act like children.[read more]
Cookie Law in UK: Business Stalking vs. User Engagement
Photo by pjmorse via Flickr
EU e-Privacy law (aka Cookie Law in UK media...) has been tackled by many e-commerce lobbies. ICO has finally accepted that implied consent was acceptable. But does it solve the true issue when it comes to social consumers? Isn't it time to think Social Business at a global level, not to just generate "buzz"?[read more]
Social Business Intelligence: Wisdom from the Outside-In
Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.[read more]
Getting Around Internet Censorship: VPN
This week will be our first peer call to follow up from the training which included strategy development and learning best practices for tools like Twitter. Unfortunately, yesterday, the Pakistan government decided to block Twitter – after we had just gotten everyone comfortable tweeting![read more]
What Does it Take to Be a Top-Performing Enterprise? IBM CEO Study
Interestingly, the two top strategies identified for top performers for getting “closer to customers” were first, face-to-face interactions and close behind, at 57%, using social media.[read more]
How Transparency and Trust Will Transform Your Business - Pivot Webinar May 24
Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine the transformation happening in businesses that are building trust through greater transparency and authenticity.[read more]
4 Strategic Areas Where Facebook Must Invest Post-IPO
As the stock trades, investors will learn to Like Facebook as long as Mark and Co. continue to perform for those very investors who may or may not actually have a Facebook account and who may or may not even understand the future of media or the evolution of the human network. Zuckerberg has made it clear that he intends to spend his time, energy and that of his team to run Facebook “the hacker way.”[read more]
A Call for Lean and Mean Social Media Policies
In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many.[read more]

About Social Media Today






















“Creating a company around a concept of value in relationship would only work if the CEO walked the walk (see IBM's CEO studies.) The Rev Ferrara is such a CEO.”
“Well, I agree! Google plus is a great place to promote business. If a business is missing Google plus business page, it is missing out on drawing millions of eyes to their site. The greatest advantage on Google plus is that it separate people and other companies into specific circles and it allows to allows to send updates to all circles or business specific ones. Putting +1 icons within your ...”