Social Media Week

If you’re like me, you’re still recovering from and trying to absorb and sort all the content shared during Social Media Week last week. There was a lot to learn, absorb, and share: honestly, my brain feels a little Google-Bombed. But here are some key take-aways.[read more]

Being a New Yorker, I follow all the city’s Twitter handles and Facebook pages, and tweet using the #NYC hashtag, but I couldn’t remember the last time I really partook in anything substantial from the cities offerings, so I decided to do a little digging and see what it’s all about.[read more]

agile/shutterstock

Social media customers today are savvy. They do their own branding on Facebook, Twitter, Tumblr and more. So they’re more likely to spot and disparage brand messaging that comes across as phony.[read more]

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]

Yummly

Dave Feller started Yummly.com in 2010, mostly because that’s when he realized, “I couldn’t find a way to search for recipes and exclude anything with mustard.” Today it has 10 million users and is the fastest growing food site in the world. Even for mustard fans.[read more]

Reza Syathir / Shutterstock.com

Fashion Week's February gauntlet of global fashion pageants this year is witnessing an unprecedented, measurable level of earned social media among brands, as evidenced by the elevated level of fashionista social engagement and the industry’s growing investment in social marketing and intelligence gathering.[read more]

To understand influence, you need to get beyond a static view of how conversations work to analyse the dynamics of a dialogue. This unique approach helps people find, identify and engage with key influentials in the right way[read more]

Photo by Hanan Cohen via Flickr

It's Social Media Week all over the world, and plenty of the events are being streamed or live-tweeted, which is great for others who can't get to things but want to know what was said. I did get along to the Edelman offices in London yesterday for a 'Social Business in Action" panel discussion consisting of David Armano (@armano)...[read more]

We’ve just posted a shiny new dataviz on our website, which pits the different host cities of Social Media Week against each other in a royal rumble of skyscraper proportions. Each city is represented by the tallest building located in that city, from London’s amazing new Shard building to the Washington monument in DC. We’ve created...[read more]

Image by Keith Ramsey via Flickr

Two year ago, social media was a “nice to have” in a communications plan.  Now – it’s a “must have.”  However, for Investor Relations professionals, the rules are different.  Actually – it’s more than that. The rules on best practices for using social media to communicate with investors have not even been discussed let...[read more]

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products.[read more]

Last week Like Minds ran some free events for Social Media Week, one of which was on Social Influence. The participants debated digital influence over and over, bringing their different views of what they considered influence to be and what it looked like. Followers, shopping, reach, action, volume – these were the things that...[read more]