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Social Media Week

Content Marketing That Wins: Making Brands, Readers AND Google Happy

September 24, 2013 by Steve Radick

Social Media Week

Just like the hammer in search of a nail, marketers are spending more and more of their time and energy reducing every conversation, article, and photo to a piece of data, all in an effort to maximize their ROI and deliver the most eyeballs at the lowest price. But we don’t have to do things this way.[read more]

Brandwatch Reveals Data Visualization for Social Media Week

September 23, 2013 by Steven Sefton

Social Media Week

Social Media Week is well under way today, and we will be monitoring the conversations around the globe at over 2500 events across five continents that are scheduled this week. Helping to guide us towards the hot topics, biggest influencers, and top events around the globe is Brandwatch with a brand new data visualization.[read more]

Social Media Week: Three Take-Aways

March 1, 2013 by Elisabeth Harper

If you’re like me, you’re still recovering from and trying to absorb and sort all the content shared during Social Media Week last week. There was a lot to learn, absorb, and share: honestly, my brain feels a little Google-Bombed. But here are some key take-aways.[read more]


Social Media's Top City: #NYC

February 27, 2013 by Christianna Giordano

Being a New Yorker, I follow all the city’s Twitter handles and Facebook pages, and tweet using the #NYC hashtag, but I couldn’t remember the last time I really partook in anything substantial from the cities offerings, so I decided to do a little digging and see what it’s all about.[read more]

4 Lessons the Agile Consumer is Teaching Social Marketers

February 26, 2013 by Mark Cooper

Social media customers today are savvy. They do their own branding on Facebook, Twitter, Tumblr and more. So they’re more likely to spot and disparage brand messaging that comes across as phony.[read more]

Social Media Week: Two Hyperlocal and Social Marketing Best Practices

February 26, 2013 by Andres Uribe

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]


Social Startups: Yummly

February 25, 2013 by Adam Chapman

Dave Feller started in 2010, mostly because that’s when he realized, “I couldn’t find a way to search for recipes and exclude anything with mustard.” Today it has 10 million users and is the fastest growing food site in the world. Even for mustard fans.[read more]


The Social Runway: Fashion Week's Big Data

February 20, 2013 by Candida McCollam

Fashion Week's February gauntlet of global fashion pageants this year is witnessing an unprecedented, measurable level of earned social media among brands, as evidenced by the elevated level of fashionista social engagement and the industry’s growing investment in social marketing and intelligence gathering.[read more]

How to analyse influence via dynamic conversations - mapping social media week

February 29, 2012 by Jonny Bentwood

To understand influence, you need to get beyond a static view of how conversations work to analyse the dynamics of a dialogue. This unique approach helps people find, identify and engage with key influentials in the right way[read more]

Social Media Week Foretelling the End of Social Media

February 16, 2012 by Robin Houghton

Photo by Hanan Cohen via Flickr

It's Social Media Week all over the world, and plenty of the events are being streamed or live-tweeted, which is great for others who can't get to things but want to know what was said. I did get along to the Edelman offices in London yesterday for a 'Social Business in Action" panel discussion consisting of David Armano (@armano)...[read more]

How Our Social Media Week Data-Viz Works

February 14, 2012 by Dominick Soar

We’ve just posted a shiny new dataviz on our website, which pits the different host cities of Social Media Week against each other in a royal rumble of skyscraper proportions. Each city is represented by the tallest building located in that city, from London’s amazing new Shard building to the Washington monument in DC. We’ve created...[read more]


Two Worlds Colliding: Social Media and Investor Relations

February 13, 2012 by Jeffrey Corbin

Image by Keith Ramsey via Flickr

Two year ago, social media was a “nice to have” in a communications plan.  Now – it’s a “must have.”  However, for Investor Relations professionals, the rules are different.  Actually – it’s more than that. The rules on best practices for using social media to communicate with investors have not even been discussed let...[read more]

Social + Product = Better Products

February 9, 2012 by Timo Elliott

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products.[read more]

What on Earth IS Influence?

February 18, 2011 by Scott Gould

Last week Like Minds ran some free events for Social Media Week, one of which was on Social Influence. The participants debated digital influence over and over, bringing their different views of what they considered influence to be and what it looked like. Followers, shopping, reach, action, volume – these were the things that...[read more]