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Lithium Bets Big and Acquires Klout: Published Deal Size in Question

March 28, 2014 by Brian Vellmure

Lithium acquires Klout.

When Kara Swisher broke the story last month, it seemed implausible, and perhaps even ridiculous to many at first. I theorized shortly thereafter why it might make sense for Lithium Technologies, known primarily as a customer community vendor, to acquire Klout, often considered both “the standard” and that laughing stock of online “influence.”[read more]

From Vanity Stat to Content Marketing Tool: #NewKlout is Awesome

February 19, 2014 by Nathan Mendenhall

The new Klout is awesome.

The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for your own consumption, but Klout recommends content that should resonate with your audience.[read more]

Klout Acquired: Should We Care?

February 17, 2014 by Daniel Newman

Klout acquired.

In almost a bizarre fashion following a night of discussion with Mark Schaefer and TJ McCue about the validity (or lack thereof) of Klout, right there in my Facebook stream I see a “Mashable” article delivering the news that Klout has reached an agreement to be acquired for ~100 million dollars by Lithium Technologies.[read more]

How Klout Is Poised to Clean LinkedIn’s Content Clock

February 12, 2014 by Chad Pollitt

Klout is ready to do content.

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful[read more]


What to Make of Klout’s Updated Interface

February 11, 2014 by Andrew Hutchinson


Klout recently updated their offering to incorporate a new level of content curation and guidance. Now, when you log in, you are taken to a new homepage titled ‘Create and share great content’, which lists blog posts sourced by Klout that match the topics you’ve chosen as your primary focus categories within your Klout profile.[read more]

The Importance of Influencers

November 1, 2013 by Dylan Manley

influencers / shutterstock

Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media. Numerous studies show that word-of-mouth and personal recommendations are seen as far more credible to consumers than newspaper and television advertisements.[read more]

Why Your Klout Score Matters

October 29, 2013 by Aaron Elliott

your klout score

Several cynics and faultfinders consider the Klout score to be whimsical and insignificant to the social media industry, even though Klout has steadily increased its reputation and popularity during the last few years due to its carefully calculated, complex algorithms.[read more]

How to Find Your Online Reputation Score

October 25, 2013 by Justin Fishaw

online reputation score

As a prudent business owner, you’ve likely taken the time and necessary measures to build your credit rating as you understand that a high credit score provides your company with certain advantages. Well, there is another critical score that business owners need to pay attention to, and that is known as an online reputation score.[read more]


How Can You Amplify Your Klout Score? [INFOGRAPHIC]

September 26, 2013 by Irfan Ahmad

Getting a conversation or discussion going with your fan and followers is way to increase your Klout Score. You can do this by asking questions about your niche, wishing people a great day or weekend, and joining conversations in blog chats. Klout measures your social media reach, so make sure to connect all the networks.[read more]

Klout: The Online Standard of Vanity?

August 7, 2013 by Brenda Somich

I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get caught up in the rise and fall of where you stand in relation to others. But is there more to it that makes our Klout monitoring so addicting?[read more]

Up the Ante with Strategic Social Content Curation

May 28, 2013 by Monica Jade Romeri

Content curation has become integral to social media marketing. Strategic social content curation can be defined as the discovery, collecting and sharing of relevant, industry-leading content across your social channels. Just having social media profiles is not sufficient.[read more]

How to Find Key Online Influencers

May 12, 2013 by Brad Friedman

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]


Klout Plans To Become A Social Network

May 9, 2013 by Tammy Kahn Fennell

Klout, like other disruptive companies, has been trying to figure out the best way to provide value to the people who use it. Klout has definitely succeeded in becoming a noteworthy metric to help identify influencers. And soon, there's going to be a whole new level added to the Klout world... Klout is becoming a social network themselves. Some may call it a pivot, others may call it growth, but any way you look at it this is a big step for the company. Essentially the scorekeeper is now playing the game.[read more]

Klout Adds Bing and Instagram

March 29, 2013 by Daniel Zeevi

Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics. Klout announced a partnership with Bing last Fall, and today this relationship has come to full fruition as Bing data will be integrated into Klout's algorithm.[read more]

What's Up with LinkedIn?

February 18, 2013 by Mike Allton

This year's roundup of LinkedIn activity seems to be leaning quite a bit more toward the "unhelpful" side. Group Spotlights were nice and being able to share images and files to your Company Page could be leveraged effectively, but what about the rest? Have you seen any value to Endorsements?[read more]

Whether You Like it Or Not, You Need Klout

February 2, 2013 by Hesham Zebida

Does your Klout score matter? Yes, it does. Especially if you are a business owner or are in fields that involve marketing, PR, coaching, music, writing, politics, or anything that involves social media – which has become more prevalent now and will continue to do so – you need to face the fact that your Klout score is looked at more than you realize.[read more]


Klout Takes Huge Step Toward Transparency, Real-World Metrics

August 14, 2012 by Paul Simon

For those critical of Klout's lack of transparency, the major changes announced today should bring a smile to their faces.[read more]

Does influence ranking really matter to businesses?

August 10, 2012 by Kiron Mair

Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really matter to businesses? If it does, how can they harness and use it to their advantage?[read more]

From Social Media Metrics Dummy to Genius: 5 Tips from Leslie Poston

July 5, 2012 by Mike Lewis

Leslie Poston would be the first to tell you that marketers these days can easily drown in social media data. So don’t start with piling up data that won’t help you make your social marketing programs better.[read more]

Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter and YouTube

June 28, 2012 by Mike Lewis

Lead generation on social channels is different from traditional lead generation - it’s rarely appropriate to simply push a sales message. Maximize fan engagement on Facebook, Twitter and YouTube with these 5 strategies.[read more]