Klout

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]

Klout, like other disruptive companies, has been trying to figure out the best way to provide value to the people who use it. Klout has definitely succeeded in becoming a noteworthy metric to help identify influencers. And soon, there's going to be a whole new level added to the Klout world... Klout is becoming a social network themselves. Some may call it a pivot, others may call it growth, but any way you look at it this is a big step for the company. Essentially the scorekeeper is now playing the game.[read more]

Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics. Klout announced a partnership with Bing last Fall, and today this relationship has come to full fruition as Bing data will be integrated into Klout's algorithm.[read more]

This year's roundup of LinkedIn activity seems to be leaning quite a bit more toward the "unhelpful" side. Group Spotlights were nice and being able to share images and files to your Company Page could be leveraged effectively, but what about the rest? Have you seen any value to Endorsements?[read more]

Does your Klout score matter? Yes, it does. Especially if you are a business owner or are in fields that involve marketing, PR, coaching, music, writing, politics, or anything that involves social media – which has become more prevalent now and will continue to do so – you need to face the fact that your Klout score is looked at more than you realize.[read more]

For those critical of Klout's lack of transparency, the major changes announced today should bring a smile to their faces.[read more]

Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really matter to businesses? If it does, how can they harness and use it to their advantage?[read more]

Leslie Poston would be the first to tell you that marketers these days can easily drown in social media data. So don’t start with piling up data that won’t help you make your social marketing programs better.[read more]

Lead generation on social channels is different from traditional lead generation - it’s rarely appropriate to simply push a sales message. Maximize fan engagement on Facebook, Twitter and YouTube with these 5 strategies.[read more]

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Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!” party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?”[read more]

Photo by where are the joneses via Flickr

These are three recurring conversations that I would love to never hear about again.Klout measures Social Influence.No, Klout measures Tweets, Retweets, Likes and other Social Interactions.It does not track whether or not any of those interactions resulted in someone taking a different action.It does not overlay that data with any...[read more]

While presence in the social sphere is gaining momentum, it becomes increasingly important for organisation to measure the actual impact of the social presence. While it was always difficult  to quantify the ROMI, with the advent of the social channel this has increased manyfolds. Success of  any venture lies in knowing ...[read more]

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By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands.[read more]

In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.[read more]

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There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future[read more]

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Understanding how "social influence" actually works on the Internet is incredibly complex. This is the first in a series of posts about people using "big data" platforms to truly understand correlation and causality in the business of online influence. Dachis Group in Austin, TX captures 50 million social messages each day into its Social Business Index which now features information on 30,000 brands and corporations worldwide.[read more]

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In the online battle of the sexes, men are from Foursquare and women are from Facebook! At least that's what my data review shows. And it isn't any different across the latest social darlings like Pinterest & Google+.[read more]

Today, thanks to online applications, all social media users now have the opportunity to stand out and in turn become leaders in respect to their interests. As a result, marketers and public relation professionals are forced to reassess their approach to define the notion influence on social networks.[read more]

Lin’s story is not just about follower count, it’s also about the conversation. And Lin dominates the talk on Twitter every time he suits up. According to Trendistic, “Jeremy Lin” was included in as much as 1.69 percent of tweets worldwide on Friday, Feb. 10 (9 p.m. CST). In his previous three games, he garnered 0.12, 0.17 and 0.19 percent of the Twitter conversation, respectively.[read more]

...what do all of these scores mean if you are a marketer or a public relations professional? So to find out what the world thinks I’m simply going to ask three questions and see who responds.[read more]