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Identifying Popping Keywords for Twitter

December 14, 2013 by Michael Cohn

Twitter Keywords

There are definitely two schools of thought when it comes to the impact the Twitter has on a person’s business success. One thing that is definite is that the effectiveness of the keywords are critical to your success on Twitter, whether you like it or not. Advertising on Twitter is sometimes very effective.[read more]


Following Samsung’s #TogetherWeRise Campaign via Storify

October 29, 2013 by Suzie McCarthy

Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation.[read more]

A Social Conversation with The Walking Dead's Eulyn Womble

October 12, 2013 by Nathan Mendenhall

Unless you have been living under a rock, you have definitely taken notice of the immense popularity of AMC’s The Walking Dead. This show has captured the hearts (and brains, of course) of zombie-loving horror fans all around the world.[read more]


Storify of the Reaction to #TwitterIPO Filing

October 4, 2013 by Suzie McCarthy

Twitter Announces IPO Filing shutterstock

Twitter briefly bumped the government shutdown down a notch with its long-awaited release of the S-1 it filed with the SEC in September. Here's a Storify chronicling some of the reactions from across the Web.[read more]


US Government Twitter Feeds Go Dark During the Shutdown

October 1, 2013 by Suzie McCarthy

TSA's official Twitter feed goes dark 

The US government's adoption of Twitter over the past few years has facilitated the communication of information and connections with the American public. It is therefore the deepest irony that at the time when the public needs information and transparency the most, many of these feeds are going dark.[read more]

The Secret Signal In The Twitter IPO

September 23, 2013 by Bob Zukis

Twitter IPO Signals

Is Twitter's IPO the end of social? Or the beginning of something else? If you're a student of how social technologies have evolved throughout history, you'll know that the Twitter IPO is an important milestone in the development of this latest group of social technologies.[read more]


Social Selling: Why Twitter is a Powerful B2B Sales Tool

September 16, 2013 by Julio Viskovich

Twitter as B2B Sales Tool

Twitter is a powerful B2B sales tool. Sales teams that fail to incorporate this into their routines will fall behind as their competitors gain a better understanding of buyers. Pair Twitter with LinkedIn to get a true 360 view of your buyer and keep your lunch from being eaten.[read more]

4 Ways Twitter Helps SMBs [INFOGRAPHIC]

September 16, 2013 by Pam Dyer

Twitter and SMBs

People who follow small to medium-sized businesses feel more engaged with them and are more likely to purchase from them, recommend them, retweet their content, and share positive experiences about them with their networks, according to a new report.[read more]

Will Twitter's New Conversations Hinder or Spark Conversations?

August 31, 2013 by Brian Solis

Twitter Blue Lines

Twitter recently announced “Conversations,” a new feature that connects conversations via a blue vertical line. Believe it or not, it has sparked a red line between love and hate. Ironically, this impassioned back-and-forth demonstrates the value of Conversations.[read more]

The Interaction of Social Media and Politics

July 10, 2013 by Amie Marse

During major moments in politics, where do you turn for news? Increasingly, the answer to that question is social media. Social media provides real-time updates that often outshine that of major news sources. In fact, even major news sources are using social media more and more to provide fast coverage that reaches millions of users.[read more]

Twitter Up, Folks: Resistance is Futile, Part 1

July 2, 2013 by Bonnie Buol Ruszczyk

Hard to imagine though it is, there are still some firms who aren’t among the tweeting classes. Here are some thoughts about why they might want to be.[read more]


Tying Tweets to Profits: Can 140 Characters Deliver ROI? [WEBINAR REPLAY]

June 26, 2013 by Kelsey Arnold

Can you leverage the power of a single, well-crafted sentence to earn business from all over the world? Smart businesses are devising ways to reach through Twitter's 500 million registered users and attract new...[read more]


Add Your Own: Best May the 4th Ad - from Motorola

May 4, 2013 by Robin Fray Carey

I've loved Star Trek since the first time Captain James T Kirk sucked in his gut when he jumped into the transponder.  This ad from Motorola for Droids is the best one I've seen so far....[read more]

Social Media Niche Marketing: Tips for the Major Social Networks

April 26, 2013 by Cara Tarbaj

Google+ communities

Struggling to find your target market on social networks? This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. It'll help you make the most of each individual platform![read more]

Social Media, Censor or Educate? UVa Student Athlete Calls for Help

April 12, 2013 by Chris Syme

Cody Snyder is frustrated. A distance runner for the University of Virginia, he wrote a piece published in the on what he calls the unfair restrictions put on student-athletes who use social media. What can universities do in response to situations like this?[read more]

Public Relations: When Crisis Communications Bleeds Into Community Support

April 4, 2013 by Adam Leiter

Elon Musk of Tesla

This past February, a battle between Elon Musk/Tesla and the New York Times showcased a unique communications crisis situation. The takeaways? There are more ways to respond than a simple public statement, and taking the time to develop a strategy can pay off in the end.[read more]

Twitter Analytics and Advanced Advertising: Take a Peek

April 1, 2013 by Matt Aster

I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the basic. Here's what I discovered.[read more]


Using Social Media to Source Infographic Data [INFOGRAPHIC]

April 1, 2013 by Ryan Farrell

social media infographic

In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better luck next year, Florida![read more]

Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement

March 29, 2013 by Stephanie Frasco

Twitter engagement

Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.[read more]

Google+ Integration Allows Domination Over Twitter

March 28, 2013 by Blaise Grimes-Viort

Google Plus overtakes Twitter?

Google Plus recently overtook Twitter in terms of the number of active users. How? Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks. Here's a look at several of them.[read more]