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Twitter Pandemonium: The Steve Blake Incident

May 20, 2012 by Derek Ian Vicente
with 812 views
0

Image courtesy of zacaltman via Flickr

Democracy in Twitter is widespread. Bashing has become so common that public celebrities aren’t safe behind their glitzy comfort zones. The maddening outbreak of perilous tweets directed to Steve Blake and his family is just a basic example of misguided fervor... [read more]

How to Make the Most Out of Your Social Media Buttons

May 17, 2012 by Heather Taylor
with 800 views
0

Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]

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Hey Twitter, Where Are Our Free Analytics?

May 17, 2012 by Christianna Giordano
with 514 views
0

As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]

Twitter Verification Implications for Brand Marketers

May 16, 2012 by Adam Leiter
with 1,801 views
3

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? [read more]

The End of the Webinar

May 15, 2012 by Barry Feldman
with 254 views
0

This isn’t really an article. It’s a quiz. First question: What do you remember most about the last webinar you attended [read more]

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Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 2,404 views
15

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

Tips on Managing Your First Social Media Intern

May 11, 2012 by Heather Taylor
with 944 views
0

I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two). [read more]

3 Tips to Get People to Hear Your Social Message

May 9, 2012 by Aaron Rains
with 883 views
0

Does your company have a FaceBook page, Twitter account, Google+, YouTube or even Pinterest boards but no one is hearing your message? [read more]

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What the New Discover Tab Means for the Future of Twitter

May 4, 2012 by Daniel Levine
with 2,194 views
0

On May 1st, Twitter released its new Discover tab that shows users personalized trends and stories based on an algorithm that includes the accounts you follow and the accounts those accounts follow. While it may seem like a completely positive change (theoretically, the information is more relevant to you because it is relevant to your contacts) the new tab follows a social media trend that threatens to blend sites together and blur the line between what you want to find and what an equation wants you to find. [read more]

Measuring Social Media Success: Tactical and Strategic

May 4, 2012 by Mandi Bateson
with 629 views
0

One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging. [read more]

Google Drive Sends Companies Scrambling to Update Internet Policies

May 2, 2012 by Deborah Sweeney
with 412 views
0

Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses? [read more]

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The Rise of the Social Media Curator

April 26, 2012 by Thomas Samph
with 2,744 views
2

The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for. But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all. We need filters. We need content curators. [read more]

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Why Do We Tweet on Facebook? Crossing the Streams of Social Media

April 24, 2012 by Vakho Vakhtangishvili
with 1,980 views
1

Evidently, there is a deep evolutionary force driving our tweets into the Facebook realm, molding rogue pieces of our web identities into a singular vessel of representation. If there is something strange on your Facebook timeline, who ya gonna tweet to? [read more]

20 Essentials to Power-Up Your Social Media Strategy.

April 23, 2012 by Akshay Brijkrishan
with 4,871 views
1

There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future [read more]

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Becoming a "Corporate Executive Tweeter"

April 18, 2012 by Deborah Sweeney
with 1,523 views
0

Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult. [read more]

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Google+ Hits the Social Sweet Spot

April 18, 2012 by Tarquin Clark
with 3,486 views
2

Few, if any..., have taken into account Google’s positioning in the heavily desirable white space that exists between Social networks and Communities. It is this positioning along with the insatiable interest in all things social, which might just provide the key Google needs to unlock the powerful network effects of Facebook. [read more]

Predicting Moods Using Social Media

April 18, 2012 by Matthew Harris
with 772 views
0

You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas. [read more]

Fill Your “Texts From Hillary” Void by Following These 5 Tumblr Blogs

April 12, 2012 by Deborah Sweeney
with 225 views
0

You know you have a good blog going when Secretary of State Hillary Clinton wants to submit a photo of herself with the caption “ROFL @ ur tumblr! G2g –scrunchie time. ttyl?...” to it. And she’s completely serious too. The blog in question is not so serious. Inspired by a photo taken last year of Clinton on a flight en route to Libya, completely engrossed with her PDA, the Tumblr account Texts from Hillary used said photo to depict Clinton writing influential power players snarky notes... [read more]

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Pinterest Uninterest

April 11, 2012 by Seth Grimes
with 1,111 views
6

Analytics strategist Seth Grimes turns a critical eye to image-sharing sensation Pinterest. "Pinterest has to be the least-social social platform I've encountered in a while, with the business impact of a pin prick, useless except to marketers who are looking for yet another billboard for their brands." [read more]

The Social Media Alphabet

April 11, 2012 by Mic Adam
with 945 views
0

...today we live and work in a world with a whole new generational language and fairly soon there will likely be classes on, “how to speak Social Media”. But any language starts with an alphabet. So here is my take on how to teach the alphabet. [read more]

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