interview

While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with the Content Marketing Now initiative aimed at sharing best practices with SMBs. Their upcoming event, Content Marketing Strategies Conference focuses on “dlvring” straightforward advice small businesses need to make content marketing work.[read more]

Heather Oldani/HolgerRings' flickr

As director of communications at McDonald’s USA, Heather Oldani is responsible for developing and executing the public relations strategy that will build McDonald’s brand reputation and business long-term in the United States.[read more]

Automatic Data Processing

Matt Petitjean is vice president of demand generation with Automatic Data Processing (ADP) based in Roseland, NJ. ADP is a company with more than $10 billion in revenues and approximately 600,000 clients. It is one of the world's largest providers of business outsourcing solutions.[read more]

In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.[read more]

The world's biggest social networking site designed for business, LinkedIn, has this month launched a new plug-in that allows its users to apply for jobs with the click of a button.    The 'Apply with LinkedIn' feature is aimed at both making the recruitment process easier for businesses and ensuring that those looking for...[read more]

As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some insights he shared[read more]

Here is a candid discussion with Katie Couric on how social media and real-time journalism foreever changed the way reporting is done. Katie Couric was hired in 2006 to be the anchor and managing editor for CBS's Evening News. She is one of the highest paid TV personalities. [read more]

Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here. 1. You’re known as a visionary of future media as well as a trendspotter… what drew you to this position? Not sure that they’re as much professions as they represent a labor of love. In the 90s and early 2000s, I...[read more]

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Chris Brogan recently sat down with Deb Orton of SAS to talk about social media. The video sessions were released on the company's Get, Grow, Keep blog, and until yesterday, I'd never seen them. While a video with Chris Brogan is certainly not a new event, these struck me as quite different and unique. Any engagement with Chris...[read more]

Pouvez-vous m'expliquer de façon concrète les domaines de compétences et le profil de société de Image & Stratégie ? Edouard : Image & Stratégie est une agence conseil corporate fondée par Thierry Saussez, grand publicitaire et communiquant politique, et reprise par...[read more]