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Why Smart Marketers are Using Google+: Interview with B.L. Ochman

March 16, 2014 by Barry Feldman
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Google+ and Marketing Strategy

Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.[read more]

5 Questions with Ann Handley

December 1, 2013 by Jon-Mikel Bailey
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Ann Handley Interview

You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively. That said, no one really knows content like Ann Handley.[read more]

How Often Do You Speak to Your Six Inner Strangers?

November 30, 2013 by Anna Farmery

Inner Strangers

A few weeks ago I interviewed Alan Gregerman on The Engaging Brand podcast and we explored his idea that we need strangers in our life for all kinds of reasons. During the interview he made me realize that we often lose touch with ourselves, we often get derailed from our dreams.[read more]

7 Candid Questions with a Mobile App Visionary

September 7, 2013 by Nathan Mendenhall

Mobile App Visionary

Ever meet someone that turbo charges your motivation and pushes you to get better every day? My colleague and college buddy John Saunders is one of these people. John is a hyper-motivated guy who is essentially addicted to all things digital.[read more]

6 Dos and Don'ts of Conducting an Interview on a Blog

September 5, 2013 by Deborah Sweeney

At the core, blogging is always going to be about content, the voice you choose to say it with, and the angle you take with it. The more you do it, the better you get and the more other bloggers will notice and want to be a part of the action. The fastest way to get this to happen is with an interview.[read more]

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Frank Eliason of Citi on the #SocialShakeUp [VIDEO]

August 21, 2013 by Suzie McCarthy

Frank Eliason and Robin Carey 

Within the world of social media, Frank Eliason stands out as one of the great thought-leaders. Active in the social media world since it’s inception in 2007, Frank spoke with Robin Carey about the way the Social Shake-Up has changed the conversation about social media within corporations from “if” to “how”.[read more]

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Social Shake-Up Interviews: Linda Brunner, VP of Siemens Healthcare [VIDEO]

July 12, 2013 by Suzie McCarthy

Linda Brunner, the Vice President of Siemens Healthcare, talks about how she got involved with Siemens and the infrastructure that she and her team created to assist businesses within the healthcare sector roll out mobile content.[read more]

Marketing to Women: Why Painting it Pink Doesn't Work

May 26, 2013 by Shane Atkins
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how not to market to women

Jane Cunningham and Philippa Roberts founded Pretty Little Head in 2007. Their second book, "The Daring Book for Boys in Business," has just been published, and is aimed at companies that struggle to engage with female customers.[read more]

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Is Your Brand Tattooed on Your Customer’s Brain?

May 3, 2013 by Barry Feldman

While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with the Content Marketing Now initiative aimed at sharing best practices with SMBs. Their upcoming event, Content Marketing Strategies Conference focuses on “dlvring” straightforward advice small businesses need to make content marketing work.[read more]

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McDonalds Share Social Media Insight, Trends and Predictions: Q&A With Heather Oldani, Senior Director of Communications

March 8, 2013 by Hayley Dunn

Heather Oldani/HolgerRings' flickr

As director of communications at McDonald’s USA, Heather Oldani is responsible for developing and executing the public relations strategy that will build McDonald’s brand reputation and business long-term in the United States.[read more]

Q&A with Matt Petitjean, vice president of demand generation at Automatic Data Processing

March 8, 2013 by Hayley Dunn

Automatic Data Processing

Matt Petitjean is vice president of demand generation with Automatic Data Processing (ADP) based in Roseland, NJ. ADP is a company with more than $10 billion in revenues and approximately 600,000 clients. It is one of the world's largest providers of business outsourcing solutions.[read more]

Return on Influence: 5 Questions with Mark Schaefer

April 26, 2012 by Mike Lewis

In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.[read more]

Social Media & Employment: 'Apply With LinkedIn' - The New Way To Get A Job

July 28, 2011 by Michael Laskey
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The world's biggest social networking site designed for business, LinkedIn, has this month launched a new plug-in that allows its users to apply for jobs with the click of a button.    The 'Apply with LinkedIn' feature is aimed at both making the recruitment process easier for businesses and ensuring that those looking for...[read more]

Stephen Johnson: Building community using social technology

April 8, 2011 by Simon Mainwaring

As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some insights he shared[read more]

Katie Couric on Social Media and Real-Time Journalism

December 7, 2010 by Daniela Axinte

Here is a candid discussion with Katie Couric on how social media and real-time journalism foreever changed the way reporting is done. Katie Couric was hired in 2006 to be the anchor and managing editor for CBS's Evening News. She is one of the highest paid TV personalities. [read more]

Where and Why: An Unpublished Interview with Brian Solis

October 3, 2010 by Brian Solis

Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here. 1. You’re known as a visionary of future media as well as a trendspotter… what drew you to this position? Not sure that they’re as much professions as they represent a labor of love. In the 90s and early 2000s, I...[read more]

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Interview with Scott Monty on the Ford Explorer campaign

July 26, 2010 by Robin Fray Carey

[read more]

22 Minutes Of Valuable Q&A Video With Chris Brogan

May 4, 2010 by James Ball

Chris Brogan recently sat down with Deb Orton of SAS to talk about social media. The video sessions were released on the company's Get, Grow, Keep blog, and until yesterday, I'd never seen them. While a video with Chris Brogan is certainly not a new event, these struck me as quite different and unique. Any engagement with Chris...[read more]

Interview - L'agence Image & Stratégie et le fonctionnement du pôle e-stratégies

November 26, 2008 by Laurent Magloire

Pouvez-vous m'expliquer de façon concrète les domaines de compétences et le profil de société de Image & Stratégie ? Edouard : Image & Stratégie est une agence conseil corporate fondée par Thierry Saussez, grand publicitaire et communiquant politique, et reprise par...[read more]

 
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