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Think Like A Rock Star: Mack Collier on Turning Customers into Fans [VIDEO]

September 17, 2013 by Georgia Cross

I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read. It's filled with stories of how rock stars and divas built their fan following by creating unique experiences that allow their fans to take ownership in helping the brand grow.[read more]

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7 Kinds of Social Media Fans and Ways to Interact With Them

July 16, 2013 by Stacy Carter
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Your ability to deal with your social media fans will depend upon your understanding regarding their behavior and learning how to deal with them in a professional manner. Some of your fans may be loyal, grateful and encouraging while others may become very highly critical and annoying.[read more]

The Power of Positive Social Media Fans

July 15, 2013 by Chris Syme

We spend so much time concentrating on what a negative customer can do on social media that we forget the amazing power of positive fans. Rob Fugetta’s recent book Brand Advocates is loaded with page after page of data on how brand fans can propel a business unlike any other form of marketing. Word-of-mouth on steroids.[read more]

7 Popular Types of Social Media Fans [INFOGRAPHIC]

June 10, 2013 by Pam Dyer

Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.[read more]

7 Ways You Can Effectively Lose Social Media Followers

May 23, 2013 by Mike Allton

lanier67, Flickr

This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.[read more]

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8 Types of Social Fans: Do you Know who "Likes" Your Brand?

March 28, 2013 by Andrew Smith

People who “like” a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified. What should brand do with this information? Understand that the base of those who “likes” your page varies. Brand must differentiate their fans and talk with each group accordingly.[read more]

How Much Does a Like or a Follow Cost?

April 9, 2012 by D William Jones

Tapping into the latest research, Builditz.com took a closer look at the value of Social Followers, and Brand Advocates, in this New Infographic.[read more]

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Sports Fans Use Social Media to Cry Foul Against New Mascot

January 31, 2012 by Dr. Sarah Elaine Eaton
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Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media?[read more]

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Facebook 2012 – the Year of Engagement +1

January 26, 2012 by Alex Smith

With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences.[read more]

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Striking The Perfect Balance Between Over and Under Share In Social Media

September 2, 2011 by Alex Smith
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"Brands and their respective digital PR and social media agencies should look to strike and continually refine the optimal balance between how much content to share and how frequently."[read more]

Social Media and ROI: Likes and Follows Only Go So Far

June 30, 2011 by Adam Schreiber
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The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation.[read more]

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Four Ways Social Media Improves Sporting Events

May 26, 2011 by Alex Smith
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The real time nature of Twitter and the existence of chat channels attached to online sporting events coverage have radically altered the experience of the fan. Social sports has become a popular niche.[read more]

Facebook Page Trick: Find Out What Your Fans Like

March 29, 2011 by Jon Barilone
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This quick and easy Facebook Page trick can help you figure out your Fans' Likes and Interests in just a few minutes.[read more]

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Creating the perfect Facebook event – Part Two

February 28, 2011 by Alex Smith

This is a great opportunity to give the Facebook community in question something to get excited about. If there’s very little information available, for example if it’s a secret event, this section should reflect that, building up some buzz and letting imaginations go wild. If there’s plenty of information that can be divulged, get it out there and give the invitees something to talk about.[read more]

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E-Marketing for Sensible Folk: Social Media Needs Connections, Not Just "Likes"

February 23, 2011 by Anthony Miyazaki
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Community means that you do more than a casual “connect.” It means using the interactive nature of online social media to facilitate communication in both directions: from the customer (or potential customer) to you and from you to the customer.[read more]

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Creating the Perfect Facebook Event – Part One

February 23, 2011 by Alex Smith
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One highly effective way of mobilising a Facebook community is through the use of page events, from both an online PR and engagement perspective. Whether it’s to signify a live announcement, the launch of a new form of product, or a real life event (a sale for example), the onus is on an organisation’s social media agency to ensure that the online buzz around these occurrences is as widespread as possible. Facebook events provide a great mechanic for engagement and create a recurring presence on users’ Facebook homepages once they have submitted their response to the event invitation.[read more]

 
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