likes

The click of a mouse has very little to do with loyalty to a product or service offering. You can buy “likes” by the tens of thousands and impress your friends with the “numbers,” but the stark reality is that no amount of “like” begging is going to cause thirsty customers to draw water from your well.[read more]

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As technology and online trends develop at an increasingly exciting speed, social media marketing is pushed to be even more efficient and effective. Counting likes and gathering followers are no longer enough to measure its effectiveness.[read more]

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Boss, doctor, ex. In that order, those are the top three words that come right after you type in “friending your” on Google. Never mind adding the phrase “on Facebook” after, it appears as though these are the three types of people to keep far at bay from knowing much about you online... But what happens when you decide to seek out your boss and friend them on Facebook? Willingly at that?[read more]

Liking something indicates esteem. However, liking something does not necessarily result in behavioral change, namely buying or recommending the product. Why do you think so many consumers were upset when Facebook suggested that it would use people's "likes" as indication of their recommendations to friends? People buy because an item is relevant to their needs, not because they like something.[read more]

The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation.[read more]

Alright... let's get the "Annoying to Me!" part out of the way first.  I am sent numerous Facebook "Friend Requests" and Facebook "Friend Suggestions" every week.  That's NOT annoying to me.  What IS annoying to me is when I get these requests from businesses and organizations. ...[read more]

How to build a followship? Something that we must all come to terms with is that there is no easy answer to this. Nothing done RIGHT is ever easy.[read more]

Community means that you do more than a casual “connect.” It means using the interactive nature of online social media to facilitate communication in both directions: from the customer (or potential customer) to you and from you to the customer.[read more]