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Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 318 views
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Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views
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Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

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Is Bing More Social Than Google?

May 14, 2012 by Mac Ocampo
with 201 views
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Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? [read more]

Google, Facebook and Mobile Flush Groupon Down the Toilet

May 13, 2012 by Chris Horton
with 4,724 views
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Image courtesy of author's blog

Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months. Its stock is down over 50% from November's IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings restatement (actual net revenue was significantly lower when refunds to consumers for unused... [read more]

Recent Google Changes Digital Agencies Should Know

May 8, 2012 by Silver Teede
with 1,784 views
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The most talked about change that has been made recently has been dubbed ‘the freshness factor’. Google have altered the way search results are prioritised, giving greater visibility to sites that have been updated recently. This means that digital agencies should now be encouraging their clients to regularly add new content to their sites, as this will improve the chances of ranking highly in a search. [read more]

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How to Use Google+ Hangouts on Air

May 7, 2012 by D William Jones
with 576 views
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On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point. [read more]

Five Money-Making SEO Tips for Small Business Online Stores

May 7, 2012 by David Mercer
with 472 views
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Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online. But, most traditional small businesses don't have the time or resources to implement a sustained SEO campaign, or pay a good SEO company to drive traffic on their behalf. [read more]

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How Would Your Social Media Strategy Change if Facebook Bought BING?

May 2, 2012 by David Amerland
with 766 views
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A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success. [read more]

Google Drive Sends Companies Scrambling to Update Internet Policies

May 2, 2012 by Deborah Sweeney
with 412 views
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Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses? [read more]

A New SEO Approach to Google’s Semantic Search Update

May 2, 2012 by Melody Ciria
with 452 views
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Google has made several changes and updates to search engine algorithms, which will greatly affect how sites will be crawled and how SERPS recognize a particular keyword. These recent changes will also impact how keywords will be ranked and it will transform how SEOs conduct their keyword research and analysis. [read more]

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SMEs can win in the battle of the search and social giants.

May 2, 2012 by Daren Bach
with 226 views
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Ozja/shutterstock.com

The potential for the internet to be split off into separate community "bubbles" of audiences with similar interests, which may no longer lead to new discovery can be one result of multichannel fragmentation and user behaviour. The solution lies as much to do with David the SME site owner integrating and optimising content creation, distribution and marketing to reach across platforms and channels as it is to do with the clash of the search and social Goliaths! [read more]

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Google Analytics Not Showing Keywords Used in Organic Search. Why not?

April 30, 2012 by Mili Ponce
with 402 views
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What happens when you go to your account in Google analytics and you want to see the keywords used to find your website on the organic searches and you find that there are hundreds of searches done on "(not provided)", what does that mean? And why do I have so many searches with that keyword? [read more]

Google’s New Change Has Turned SEO Content into the Wild West

April 27, 2012 by Nicole Beckett
with 625 views
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Dubbed the “Webspam” update, Google says the latest change to its algorithm is aimed at punishing website owners that are up to no-good — specifically, in the form of keyword stuffing, link manipulation, and other tricks that are used to fool the search engines. In fact, Google’s Matt Cutts admits that he wants the “Good Guys” (his words, not mine) to win. [read more]

Why Google Should Buy Pinterest

April 25, 2012 by Mac Ocampo
with 1,543 views
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Should Google buy Pinterest? It’s a question that matters to the world’s widely-used search engine. Especially when the other giant that is Facebook has acquired a visual platform like Instagram along with its users. [read more]

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Google Drive and the Future of Your Online Marketing

April 24, 2012 by David Amerland
with 1,101 views
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Google Drive signals the expansion of Google's ecosystem as it spreads its net across the web. [read more]

How to Keep Your Online Reputation Strong

April 23, 2012 by D William Jones
with 825 views
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Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible. [read more]

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Google+ Hits the Social Sweet Spot

April 18, 2012 by Tarquin Clark
with 3,486 views
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Few, if any..., have taken into account Google’s positioning in the heavily desirable white space that exists between Social networks and Communities. It is this positioning along with the insatiable interest in all things social, which might just provide the key Google needs to unlock the powerful network effects of Facebook. [read more]

What Will AuthorRank Do to Content Generation?

April 18, 2012 by Amie Marse
with 229 views
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AuthorRank is essentially a way to rank content by the authority of the author, rather than the quality of the domain the content is placed on. [read more]

Do Facebook Ads Really Have 35 Times the Reach of Google?

April 18, 2012 by Chris Horton
with 432 views
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I’m not quite sure where Carter is getting his numbers, as his infographic doesn’t refer to any data source. But even if his numbers are hyperbolic, the infographic illustrates a huge beef that Page, Brin and Co. over at Google have with Zuck and crew: Facebook has way more user data to draw from, which it can then offer to advertisers for deeper ad targeting. [read more]

Black Hat SEO Tactic to Avoid: Duplicate Content

April 17, 2012 by Nick Stamoulis
with 714 views
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...you don’t want to risk your site getting penalized for duplicate content, even if it wasn’t malicious.Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site. [read more]

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