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Their service, features and influence on SM

Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

March 31, 2014 by Harish Kotadia

A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.[read more]

High Quality Articles That Conform to Google Hummingbird

March 28, 2014 by Michael Wood
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Matt Cutts of Google

Google has shifted their focus toward a more “mobile-friendly” search algorithm. But what happens to content that was geared toward the old Google algorithms? And how can you get articles that conform to Google Hummingbird on your website? In large part, most of the old, keyword-rich content is being struck down by Google.[read more]

Is It a Penalty or an Algorithm Change?

March 26, 2014 by Caroline Melberg

details about Google penalty / shutterstock

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. But to avoid penalties in the first place, focus your energy on keeping your websites well optimized and attracting the right audience for your brand.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

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Why People Hate Google+ and Why You Should Learn to Love It

March 25, 2014 by Brad Friedman

Why you should love Google+.

Google+ offers a few neat features that make it easier to play with than Facebook or Twitter. These features include the ability to edit posts after they are made, the ability to use the Hangout feature as a means of directly sharing content with others and better integration with mobile devices for uploading media.[read more]

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Three Practical Strategies for Boosting Awareness and Credibility with Guest Posting

March 24, 2014 by Maggie Patterson

Guest posting.

Despite ongoing changes to Google, guest posting remains as a highly effective strategy for establishing credibility. Whether you are a coach, consultant, small business or corporation, guest posting offers a proven, low-cost way to share expert views and ideas with your target audience.[read more]

What Does Google's Android Wear Mean for Wearables and Connected Devices?

March 22, 2014 by Drew Beechler

Google's Android Wear

This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology. LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the Android Wear platform.[read more]

Why Google Plus Should Become Part of Your Social Media Package

March 21, 2014 by Ajay Prasad

The time has come for Google Plus.

Last year Google search hosted between 79 and 81 percent of all internet searches in the United States, according to StatCounter. If that’s not reason enough to make Google Plus part of your social media package in 2014, the service is also growing by leaps and bounds.[read more]

Google Plus Embed Options: How to Integrate G+ Into Your Site

March 20, 2014 by Jim Dougherty

G+ embedding

Google Plus has been around for awhile, but the capability to embed posts from the network has only been around since September. Here are the options that you have to embed content from G+ onto your site. Google makes embedding rather simple compared to YouTube, but the downside is that your customization options are likewise sparse.[read more]

Can Google Glass Bring Wearable Tech to Politics?

March 20, 2014 by Colin Delany

Wearable tech and politics.

Google Glass MIGHT take off behind the scenes, though: what if a data visualization overlay could help field organizers cut turf and monitor teams’ locations? But tablets and laptops are pretty efficient at tasks like this now, and cell phone apps are already putting powerful tools (like NGPVAN’s MiniVAN) in grassroots volunteers’ hands[read more]

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#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

Google Sunsets Wildfire: What's Next for Users?

March 19, 2014 by Jordan Slabaugh

Google sunsets Wildfire.

If you are one of the social marketers using Wildfire to power your brand’s social applications, you’ve probably already started asking the right questions about how you can continue to provide unique brand experiences without starting back at square one. While you are facing the choice of switching partners, there’s no need to feel unnecessary panic.[read more]

Off-Page SEO: Avoiding the Google Hammer with Best Practices

March 19, 2014 by Sara Flick

Off-Page SEO.

Off-page SEO helps business move up in Google’s rankings. But Google is actively targeting any businesses, even large and widely used websites, for trying to take a shortcut to success through shady link building tactics instead of creating quality content that encourages organic, relevant and ethical link placements.[read more]

Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

March 17, 2014 by Irfan Ahmad
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Google+ B2B Marketing

It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.[read more]

Guidelines for Google Authorship

March 17, 2014 by Michael Cohn

Google Authorship Guide

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.[read more]

Why Smart Marketers are Using Google+: Interview with B.L. Ochman

March 16, 2014 by Barry Feldman
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Google+ and Marketing Strategy

Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.[read more]

Google+ Changes Shared Link's Post Preview With Larger Images

March 15, 2014 by Avtar Ram Singh
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Google+ changes shared link's post preview.

Today, I noticed that Google+ had taken a leaf out of Facebook’s book, and had changed the way link-shares were being displayed. After sharing an article about Moz, I noticed that the image being shown in the share was a lot larger than I had previously encountered across Google+.[read more]

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Has Google Hummingbird Killed SEO As We Know It?

March 14, 2014 by Brad Friedman
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Has Google Hummingbird killed SEO?

Because Hummingbird rewards relevant content (and links), it will enhance both the searching and reading experience. Past techniques such as keyword density checkers and link builders were frustrating to searchers, readers, and web content writers. Keyword density checkers forced writers to make content that often times felt forced and awkward.[read more]

Google May Soon Launch a New Search Results Design

March 14, 2014 by Ajay Prasad

A new design for Google?

Over the past few months, Google has been testing the search results user interface. The new tests involve making the screen easier for users to read the results by increasing the spacing between individual search results and removing underlines for the hyperlinked content.[read more]

Content Marketing Can Affect B2B Search Engine Rankings, Too [INFOGRAPHIC]

March 13, 2014 by Julia Borgini

Your site will continue to rank high with search engines as long as you keep striving for quality content. It doesn't matter what your topic is, the fact that you have multiple contributors, or even publish guest posts. As long as all of that is of high quality, then you're golden.[read more]

 
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