hashtag posts, articles, and infographics | Social Media Today
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History of Hashtags [INFOGRAPHIC]

November 7, 2013 by Irfan Ahmad

Do you know your hashtag history? (Offerpop)

The hashtag is already dominating mobile conversations, boosting the power of the Tweet, and enabling social media users to search and connect social conversations as never before. More than 70% of mobile users use hashtags, and a tweet is 50% more likely to be re-tweeted if it contains a hashtag.[read more]

5 Tips for a Better Twitter Hashtag [INFOGRAPHIC]

August 27, 2013 by Taylor Clark

You really, really don’t want to be that guy who jumps in on a Twitter hashtag that has absolutely nothing to do with his message. If you want to join in on an existing hashtag, make sure what your about to say is relevant and will engage people.[read more]

Running a Hashtag Event: 7 Tips That Will Stand the Test of Time

August 13, 2013 by Andrea Britton

Hashtags are now able to help machines understand what is trending, who is liking the trending topic, when it is trending, where it is trending and not far off…why! And because of the trend for using hashtags to give emotional or humorous context to posts, they can also help machines understand and process people´s feelings.[read more]


Social Advocacy & Politics: How to Run a Denial of Hashtag Campaign

May 28, 2013 by Alan Rosenblatt

It doesn’t take that many people to steal a hashtag. A dozen or so independent tweeters pushing an alternative message on someone else’s campaign hashtag can dramatically shift the sentiment of a conversation in a matter of minutes. A sustained effort can effectively deny a campaign of its ability to use its hashtag to promote its message.[read more]


Getting More People to Say, "I'm with the Band"

April 30, 2013 by James Parsons

With the recent release of Twitter’s #Music app and Facebook’s latest redesign that boasts a music feed, social media entities are aggressively charging full speed ahead in their quest to become the preeminent discovery platform for new music. This presents artists big and small with a treasure-trove of opportunities to go viral, collect new fans and followers, and keep them engaged. It also makes social media literacy an absolute imperative.[read more]

Creating a Twitter #Hashtag: 7 Steps

April 26, 2013 by Victoria Ipri

Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.[read more]

When Promoted Hashtags are Campaign Killers

April 25, 2013 by Jon Thomas

No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter. McDonald’s is on its second go-round with promoted hashtags gone awry, this time with #UnwrapWhatsFresh.[read more]

6 Cross-Platform Hashtag Marketing Campaigns

April 16, 2013 by Julie Blakley

hashtag marketing campaigns

A brand is not built based around logo or advertising or taglines, but rather by what OTHER people say about your product or services, and featuring that content directly on your website is a great way to reinforce your brand message. Check out these 6 effective hashtag marketing campaigns.[read more]


Avoiding Hashtag Fails

February 12, 2013 by m z

Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.[read more]

Creating a #Hashtag Campaign on Twitter

April 23, 2012 by Edwin Huertas

Photo by mikecogh via Flickr

Often the biggest results come from the smallest actions. Take Twitter hashtags, for example... The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out. This tiny bit of detail lets Twitter organically categorize your tweets, as well as anyone else’s, that make use of the exact same hashtag. In a very big way, it is the 140-character equivalent of assigning keyword tags to documents and blog posts.[read more]

Can You Legally Own a Twitter Hashtag?

March 30, 2012 by Deborah Sweeney

Predicting what kinds of hashtags will take off and become the next biggest online meme is anyone’s guess but the power is in your hands to create it. So if the power is in your hands to create a hashtag, then why can’t you buy it? Can you own a hashtag if it tailored specifically for your usage, like a URL address?[read more]

Should You Major in Social Media?

March 14, 2012 by Deborah Sweeney

Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.[read more]

Holy HashTag! Pope 'Likes' Social Media!

January 31, 2012 by Tammy Kahn Fennell

Photo by Robin Corps via Flickr, Creative Commons

...just in case you weren't using Social Media in fear of breaking the "Moral Code,” fear no more! The Omnipotent Patriarch, Pope Benedict XVI, “thumbed-up” Social Media yesterday stating, "Attention should be paid to the various types of websites, applications and social networks which can help people today to find time for reflection and authentic questioning...”[read more]

The Structure of a Perfect Tweet

February 23, 2011 by Elliot Volkman

Tweets are limited to 140 characters, and it’s important to know how to use each of them.[read more]