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20 Reasons Why Your Blog Sucks

April 30, 2012 by Andy Gonzalez
with 1,276 views
7

My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way knowledge, or thought leadership. However, our community of Social Media professionals share these blogs based on title, and not merit. Again, I blame the blogger … not the viewer. [read more]

How to Build a Network of PAYING Customers - Inside The Mind Episode 3

January 20, 2012 by Tommy Walker
with 515 views
0

Building a Network is important. But Building a Network of PAYING Customers is more important. In this week's episode of Inside the Mind we discuss how to build a network of prospects who are going to be the most likely to buy from you. [read more]

How to Create Effective Content

January 19, 2012 by Nina Churchill
with 499 views
0

There is a ton of buzz out there right now suggesting that Content Marketing is as important (if not more important) as Search Engine Optimization for your website and ultimately your brand.  It is true that the more information you put out there, the more likely you will be to get more people looking at your website.  If... [read more]

Wanna-Be Marketing Agency Bribes Bloggers

October 29, 2011 by Jennifer Jones
with 388 views
0

"Marketing" Agency Gets Busted For Trying to Bribe Bloggers to Link-to Clients They Don't Even Represent [read more]

The State of Social Media 2011: Social is the new normal

October 18, 2011 by Brian Solis
with 1,733 views
1

"The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know." [read more]

3 Blogs That Remain Missed

August 10, 2011 by Ari Herzog
with 247 views
0

"That is, you can read their blogs but they don’t publish new content anymore. With rare exception in the months since, the crux of their content is from 2008 and 2009 until one day they stopped clicking the publish button. This fact of life is unfortunate because I subscribed to their blogs, loyally visited when new articles were published, and commented a lot." [read more]

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Top 5 Reasons Why Blogs Deserve Our Respect (and Are Important for Business)

July 27, 2011 by Judy Shapiro
with 2,189 views
9

Next time a social media guru disses blogs - remember blogs are only as old-fashioned as the thinking of the person who uses them. Here are 5 reasons why we love blogs (and you should too). [read more]

Tagging 101

April 12, 2011 by Elissa Nauful
with 2,045 views
6

Wait! Don’t push that publish button without tagging! Properly manicuring and setting up your blog posts can help you win the race to the top of the Google search list. I know what you’re thinking: tags, categories, social bookmarks… it’s all a blur and can be confusing to figure out what should be a category and what should be a tag but hopefully this post will help. [read more]

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Social media monitoring is the next wave in the social media revolution

January 7, 2011 by Sandy Miller
with 9,917 views
15

It’s the first week of the New Year and everyone tends to feel like you have a clean slate to start with going into 2011.When it comes to social media those that are already using it can feel good thinking that they are ahead of the curve.  Of those that haven’t started, many have made it one of their resolutions to start... [read more]

The Key Great Blog Posts is Focusing on Quality

December 27, 2010 by Mark Evans
with 2,738 views
1

Having shifted my blogging approach this year to offer more perspective than news reporting, a post on Social Media Today entitled “5 Ways to Make Your Blog Posts Outstanding” caught my attention.The suggestions are fine but there's one crucial element missing: high-quality content that enlightens, engages, entertains or... [read more]

Seven Reasons to Have a Corporate Blog

December 6, 2010 by Mark Evans
with 3,860 views
1

There are lots of good reasons to have a corporate blog, even though they aren't as sexy as Facebook or Twitter. [read more]

Blogger Demographics: Who is responsible for the majority of blog content?

June 7, 2010 by Sheldon Levine
with 3,361 views
0

We recently thought it would be interesting and insightful to look at who is actually writing blogs around the world. Using our social media monitoring and analytics platform we analyzed over 100 million blog posts that provided information about age, gender and locations. Not surprising, bloggers in the 21-to-35... [read more]

Twitter Moves Ahead of Blogs in Fortune 500

April 12, 2010 by Bill Ives
with 3,516 views
3

The team of Nora Ganim Barnes and Eric Mattson at the Center for Marketing Research at the University of Massachusetts Dartmouth have been dong a number of studies on social media and business (see for example: Thinking Like A Blogger: Is Blogging An Attitude That Can Be Taught?). In 2009, they released one of the first studies of the... [read more]

Five Things a Busy Executive Should Know About Social Media

March 22, 2010 by Chuck Cantrell
with 1,639 views
4

A guide to survival if you are forced to participate.   We are not all born to write, so why are so many more of us born to blog? And why exactly are so many companies expecting their executives to be great writers? It's a good idea for companies to share their voice and perspective with the... [read more]

Le modele de maturite des communautes : et la conduite du changement alors ?

March 12, 2010 by Laurent Francois
with 363 views
0

Citoyens ! Vous avez sans doute vu passer l'étude sur l'état du community mangement en 2010. Je passe ce qui a déjà été mentionné partout, c'est un must have. Une modélisation est particulièrement intéressante : celle du modèle de maturité des communaut... [read more]

Powerful SEO Tips for Your E-Commerce Web Site

February 19, 2010 by ShashiBellamkonda1
with 178 views
1

The journey continues as our film web site has launched its e-commerce web site for the film and with the configuration still a work in progress, we are starting to turn our focus to getting the site found. Specifically, the task of getting your e-commerce site found is similar in many ways as traditional web site SEO but in... [read more]

Tips for Promoting New Blogs

February 2, 2010 by Lee Odden
with 103 views
0

TopRank's recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging. Thousands of new blogs... [read more]

Tunesie...Faut-il parier sur l'Equipe nationale de Football?

January 11, 2010 by Mehdi Lamloum
with 324 views
0

La CAN 2010 est l'événement de l'année en Tunisie puisque on ne sera pas présent à la coupe du monde. Certaines marques, comme Tunisie Telecom, Tunisiana..., essayent de coller à l'événement. Quand on voit le parcours de la Tunisie depuis la fin des années 50, seul un titre de champion... [read more]

Pourquoi les sites d'e-Commerce ont encore beaucoup à apprendre des entreprises traditionnelles ?

December 8, 2009 by Pascal Gibert
with 186 views
0

Sous couvert d'une croissance exponentielle de la vente en ligne, de nombreux sites e-Commerce continuent de commettre des erreurs grossières. Les e-commerçants sont réconfortés dans l'idée que la petite recette, qu'ils ont mis plusieurs années à concocter, doit être proche du «... [read more]

3 indicateurs pour appréhender le ROI d'un blog d'entreprise

October 29, 2009 by Sylvain Gueguen
with 188 views
0

Les avantages du blog d'entreprise sont nombreux et il ne s'agit pas là de donner l'ensemble des indicateurs ou sources de ROI. Aujourd'hui, je vous propose de faire un point sur l'impact d'un blog d'entreprise sur la visibilité d'une marque au travers des moteurs de recherche. Nous allons donc nous appuyer sur une étude... [read more]

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