social media management

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In the constant, ever-changing world of social media management there are three main roles required of successful social media multi-taskers: customer service reps, content creators and brand experts (all at once). Here's a rundown of what those roles entail.[read more]

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.[read more]

When I think 'Command Center' I picture either GI JOE or NASA. And last time I checked, I wasn't in the business of battling cobra commander or launching spaceships.[read more]

Here are the 10 most common reasons outsourcing your social media strategy or management is going to fail.[read more]

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If you are not using social media for your business in the correct way, then it will definitely be a huge waste of time. Without an investment in creating a social media marketing plan that works for your business with goals and a clear strategy to reach those goals, then you may as well not bother with social media for marketing purposes at all...[read more]

The Social Web has removed a lot of the stability, structure and control that once characterized CRM. Traditional CRM has featured elements of communication and feedback tracking, but they have always relied on structured tools for participation and recording actions andoutcomes. Now, customer relations exist across a wide assortment of...[read more]

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Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at Grovo.com, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.[read more]

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Many tourism organizations manage aspects or their social media strategy quite well. Here are five challenges that will need to be addressed moving forward.[read more]

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Most business owners are familiar with the 4 P’s: Product, Place, Price, and Promotion. Thanks to the Internet, businesses can now accomplish their promotions goals more efficiently, saving time and money. They can control company messaging by effectively interacting with and quickly responding to the needs of their consumer base. Also, given the proliferation of marketing automation software businesses can analyze social media campaigns to figure out what’s working and what isn’t, and adjust their promotions efforts accordingly.[read more]

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Would you like to measure how successfully you’re communicating your business message and engaging with your target audience on social media? How about whether you are generating leads or converting sales? The nice thing about social media is that, because it is a digital platform, it is ultimately track-able and measurable.[read more]

A LinkedIn Company Page gives your business an opportunity to showcase your products and services, as well as to seek out opportunities with millions of business professionals who are also consumers. With this kind of B2B and B2C reach, it’s no wonder LinkedIn dominates Twitter and Facebook for online lead generation.[read more]

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Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bust.[read more]

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The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement.[read more]

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For Social Media freelancers the real estate industry will be the source of some of your most lucrative clients. Social Media platforms hold enormous potential for Realtors to grow their business, sell and let more property and promote new listings. It's an industry that suits Social Media perfectly and for the Social Media Manager & Consultant there is a wealth of opportunity.[read more]

"Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’ There isn’t much precedent for social media pricing because the media are so new."[read more]

Many SM managers and consultants are content with their client base of small- to medium-sized businesses -- and don't get me wrong, being the "local" Social Media Manager will make you a great income. But, what if you want more? Here's how to take the next steps and bag the big clients...[read more]

I remember when I got my first real Social Media Management client. I was over the moon! But then i had a sinking feeling. "I've got some real responsibility now so how do I handle this in the right way and use it to grow my business?". I have written this post to pass on some of the things i wish i could have told myself when i got my first Social Media Management client.[read more]

As a Social Media Manager and/or Consultant there will be many occasions when a client will want a bespoke service or times when you are competing for business. This is where a killer Social Media proposal can be the difference between winning that lucrative client or not. This post is designed to give new Social Media Managers and Consultants some help with assembling a Social media Proposal that will blow their socks off![read more]

Do you know how to conduct a social media brand audit? Now you can.[read more]

As demand grows for Social Media Managers, I'm asked by more and more people, "How can I get in to Social Media Management?" This post outlines the 9 steps that took me from a career I didn't like to becoming a freelance Social Media Manager & Consultant. Hope it's as easy for you to follow...[read more]