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social media management

Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled

March 7, 2014 by Courtney Hunt

social media time commitment

This post offers seven reasons that advice for how to engage on social media in "just 10 minutes a day" is misleading, and suggests more realistic and practical approaches for individuals and organizations to find ways to engage efficiently and effectively, not just in the short term but over the long haul.[read more]


SMToolbox: Manage Your Social Media with Sprout Social

February 24, 2014 by Steve Rayson

This week in the SMToolbox, we take a look at the popular social media management platform Sprout Social. Managing relationships with customers across teams and across multiple social networks is a complex task. Can Sprout Social help lighten the load and improve engagement?[read more]

5 Ways Oktopost Can Improve Your LinkedIn Marketing

December 3, 2013 by Steve Rayson

Oktopost and LinkedIn

Managing your presence on LinkedIn, engaging across various groups and tracking engagement can be a complex and time consuming task. Oktopost is a social media management platform developed for B2B marketers with a focus on LinkedIn. Here, we explore five ways it can improve your marketing.[read more]


The 7 NEW Deadly Sins of Social Media

September 4, 2013 by Steph Parker

social media guidelines

Two years ago, I wrote up the original 7 Deadly Sins of Social Media here at Social Media Today. While many of those offenses continue to hold true, the landscape has changed considerably, so here are seven new sins that reflect what social media managers have been struggling with.[read more]

HootSuite vs. Buffer for the Heavyweight Championship

June 4, 2013 by Mike Allton

Hootsuite vs. Buffer: who comes out on top? (Eric Langley, Flickr)

One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn't one better than the other? I hope you won't be too surprised to learn that there actually are good reasons for using both services, and in fact, I use the paid versions of both![read more]


Social Business Is About Relationships

May 22, 2013 by Jon Ferrara

Social relationships

In a noisy, distracting world, we are bombarded. We start each day feeling as if we are behind. Data noise is everywhere. Over 100 million bits of information come in through your visual system—every second! In the midst of this chaos, you need to build, manage, and nurture your relationships.[read more]


Social Media Manager as Multi-Tasker: 3 Roles

March 5, 2013 by Taylor Chatfield Martin

In the constant, ever-changing world of social media management there are three main roles required of successful social media multi-taskers: customer service reps, content creators and brand experts (all at once). Here's a rundown of what those roles entail.[read more]

Why Your Business Sucks at Social Media

February 5, 2013 by Vishal Pindoriya

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.[read more]

Why Social Media Command Centers Need to Be Less Like GI JOE

January 24, 2013 by Jeff Berezny

When I think 'Command Center' I picture either GI JOE or NASA. And last time I checked, I wasn't in the business of battling cobra commander or launching spaceships.[read more]


10 Reasons Not to Hire a Social Media Coach

August 3, 2012 by Janet Fouts

Here are the 10 most common reasons outsourcing your social media strategy or management is going to fail.[read more]

Okay, I Own My Own Business and I Want to Go Social... Now What?

July 14, 2012 by D William Jones

If you are not using social media for your business in the correct way, then it will definitely be a huge waste of time. Without an investment in creating a social media marketing plan that works for your business with goals and a clear strategy to reach those goals, then you may as well not bother with social media for marketing purposes at all...[read more]


Webinar Replay: Next Generation CRM: Social Media Management and Monitoring

July 11, 2012 by Cliff Figallo

The Social Web has removed a lot of the stability, structure and control that once characterized CRM. Traditional CRM has featured elements of communication and feedback tracking, but they have always relied on structured tools for participation and recording actions andoutcomes. Now, customer relations exist across a wide assortment of...[read more]


The Top 5 Social Media Managing Tools

June 15, 2012 by Jen Eisenberg

Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.[read more]

The Five Challenges of Social Media Management in Tourism

May 1, 2012 by Frederic Gonzalo

Many tourism organizations manage aspects or their social media strategy quite well. Here are five challenges that will need to be addressed moving forward.[read more]

The 4 P’s Redefined: Social Media Now Rules Promotion

April 25, 2012 by Chris Horton

Most business owners are familiar with the 4 P’s: Product, Place, Price, and Promotion. Thanks to the Internet, businesses can now accomplish their promotions goals more efficiently, saving time and money. They can control company messaging by effectively interacting with and quickly responding to the needs of their consumer base. Also, given the proliferation of marketing automation software businesses can analyze social media campaigns to figure out what’s working and what isn’t, and adjust their promotions efforts accordingly.[read more]

How to Measure Your Social Media Success

April 20, 2012 by Chris Horton

Would you like to measure how successfully you’re communicating your business message and engaging with your target audience on social media? How about whether you are generating leads or converting sales? The nice thing about social media is that, because it is a digital platform, it is ultimately track-able and measurable.[read more]

25 Tips to Build Your LinkedIn Following

April 18, 2012 by Chris Horton

A LinkedIn Company Page gives your business an opportunity to showcase your products and services, as well as to seek out opportunities with millions of business professionals who are also consumers. With this kind of B2B and B2C reach, it’s no wonder LinkedIn dominates Twitter and Facebook for online lead generation.[read more]

Why Social Media Marketing is a Bust for Most Companies

April 13, 2012 by Chris Horton

Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bust.[read more]


5 Social Media Management Tips for Non-profits

February 24, 2012 by Gavin Hammar

The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement.[read more]

5 Social Media Management Tips for Real Estate Businesses

January 23, 2012 by Mark Paddock

For Social Media freelancers the real estate industry will be the source of some of your most lucrative clients. Social Media platforms hold enormous potential for Realtors to grow their business, sell and let more property and promote new listings. It's an industry that suits Social Media perfectly and for the Social Media Manager & Consultant there is a wealth of opportunity.[read more]