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Facebook Ads - Men Are Cheaper than Women
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A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.[read more]
6 Considerations Before Engaging in Psychographic Targeting
'Mike,’ who earns more than $75k a year, likes keeping fit, is technologically savvy and has a fetish for 18th-century collectible clocks is targetable for your marketing campaign. How should you use this information best?[read more]
Top Five Reasons Your Facebooks Ads are Being Rejected
With advertising come rules, and Facebook has plenty of guidelines. The good news is that most of them are common sense and putting a little thought and ethics into your practice will go a long way. So what does it take to have an ad rejected by Facebook?[read more]
3 Facebook Advertising Management Software Solutions
Facebook Advertising Management solutions are many and choosing the most effective is a challenge. Here are 3 apps that the author has tested and may prove helpful to you.[read more]
How to Make Sure Your Facebook Ads Stand Out AND Convert
Creating a great Facebook ad should convert, right? Unfortunately, this isn't always the case. More and more people are beginning to ignore those ads on the side of the page, so it's important your ad pops and then you know what to do once the click occurs. Learn more here![read more]
It's Unwise For Small Businesses To Fight Back Against Facebook's Paid Updates
Small businesses are asking Fans and Followers to go to their page, and make it so that they see all updates. When I saw my favorite restaurant implore their fans to do this, I had to stop what I was doing, and gently caution them that doing this is a very, very bad idea. And here’s what I told them.[read more]
How To Create Your First Facebook Ad Campaign: Step-By-Step
IdealGirlMedia/Flickr
Over the past few years, online advertising has seen tremendous growth; social media platforms such as Facebook have been no exception. Here's how to get your Facebook ads rolling.[read more]
Facebook’s Latest Changes – A Recap
Over the last few months Facebook has come out with a raft of changes, feature enhancements and new releases. To make things easier for you here are the two most important changes that have occurred and how they could affect your business.[read more]
Should Ads Leave Social Platforms Alone?
GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.[read more]
The Real Reason GM Left Facebook
GM left Facebook because they forgot the one cardinal rule - always please the client.[read more]
GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?
Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM?[read more]
As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product.[read more]
Could GM be doing it (Facebook adverts) wrong?
General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people.[read more]
How Would Your Social Media Strategy Change if Facebook Bought BING?
A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success.[read more]
Facebook Rolls Out New Advertising Strategy
"Facebook’s new type of ad will expand if a friend “Likes” the brand. Once the ad expands, a user will be able to see other comments and offer their own comment. These ads are different from “Sponsored Stories” which show interactions with a brand and “Social Ads” which tell you if one of your friends to action in response to a brand’s ad."[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”