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The Ultimate Guide to Facebook Ads

April 7, 2014 by Stephen Moyers
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Facebook Ads

Facebook Ads are unique. Advertisers can show these targeted ads to specific groups of people who find them exciting. These highly attractive ads are likely to get you more Likes, Comments and Shares. It is observed that increased ad promotion generates better results.[read more]

Everything You Need to Know About Facebook Ads [INFOGRAPHIC]

December 2, 2013 by Mohammed Anzil
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Facebook ads.

ComScore analyst Andrew Lipsman says, “Facebook earned media is having a statistically significant positive lift on people’s purchasing of a brand.” Facebook Ads are important if you are targeting your business growth through Social Media. This is an infographic that shows you what you need to know.[read more]

Facebook Ads - Men Are Cheaper than Women

March 2, 2013 by Andre Bourque
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facebook ads

A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.[read more]

6 Considerations Before Engaging in Psychographic Targeting

November 8, 2012 by Jim Tobin

'Mike,’ who earns more than $75k a year, likes keeping fit, is technologically savvy and has a fetish for 18th-century collectible clocks is targetable for your marketing campaign. How should you use this information best?[read more]

Top Five Reasons Your Facebooks Ads are Being Rejected

August 2, 2012 by Eric Chapman
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With advertising come rules, and Facebook has plenty of guidelines. The good news is that most of them are common sense and putting a little thought and ethics into your practice will go a long way. So what does it take to have an ad rejected by Facebook?[read more]

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3 Facebook Advertising Management Software Solutions

July 20, 2012 by Samuel Junghenn

Facebook Advertising Management solutions are many and choosing the most effective is a challenge. Here are 3 apps that the author has tested and may prove helpful to you.[read more]

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How to Make Sure Your Facebook Ads Stand Out AND Convert

July 12, 2012 by Amanda DiSilvestro
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Creating a great Facebook ad should convert, right? Unfortunately, this isn't always the case. More and more people are beginning to ignore those ads on the side of the page, so it's important your ad pops and then you know what to do once the click occurs. Learn more here![read more]

It's Unwise For Small Businesses To Fight Back Against Facebook's Paid Updates

June 26, 2012 by Adam Metz

Small businesses are asking Fans and Followers to go to their page, and make it so that they see all updates. When I saw my favorite restaurant implore their fans to do this, I had to stop what I was doing, and gently caution them that doing this is a very, very bad idea. And here’s what I told them.[read more]

How To Create Your First Facebook Ad Campaign: Step-By-Step

June 26, 2012 by Dan Brady
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IdealGirlMedia/Flickr

Over the past few years, online advertising has seen tremendous growth; social media platforms such as Facebook have been no exception. Here's how to get your Facebook ads rolling.[read more]

Facebook’s Latest Changes – A Recap

June 26, 2012 by Samuel Junghenn

Over the last few months Facebook has come out with a raft of changes, feature enhancements and new releases. To make things easier for you here are the two most important changes that have occurred and how they could affect your business.[read more]

Should Ads Leave Social Platforms Alone?

May 21, 2012 by Mac Ocampo

GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.[read more]

The Real Reason GM Left Facebook

May 18, 2012 by Steve Olenski
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GM left Facebook because they forgot the one cardinal rule - always please the client.[read more]

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GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?

May 18, 2012 by Eileen McGovern
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Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM?[read more]

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As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources

May 16, 2012 by Daniel Levine

With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product.[read more]

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Could GM be doing it (Facebook adverts) wrong?

May 16, 2012 by Nick Renna

General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people.[read more]

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How Would Your Social Media Strategy Change if Facebook Bought BING?

May 2, 2012 by David Amerland
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A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success.[read more]

Facebook Rolls Out New Advertising Strategy

October 4, 2011 by Brad Friedman
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"Facebook’s new type of ad will expand if a friend “Likes” the brand. Once the ad expands, a user will be able to see other comments and offer their own comment. These ads are different from “Sponsored Stories” which show interactions with a brand and “Social Ads” which tell you if one of your friends to action in response to a brand’s ad."[read more]

 
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