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How Big Events and Social Media Can Turbo Boost Campus Success

April 10, 2014 by Chris Syme

Social media turbo boosts campus success.

Big events can be on the calendar or they can pop up unexpectedly. Have you got a social media for an event that might propel your brand to the national stage? As my grandpa used to say, you gotta make hay while the sun shines. Be ready.[read more]

What Kind of Conference Do Your Customers Want?

March 22, 2014 by Amy Bermar

What do your customers want in a conference?

There’s a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face–to-face conversations with customers – and of course, all the excitement that goes along with it. Naturally, many businesses want to harness that excitement and grow their conference into the biggest event of the year.[read more]


Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

March 18, 2014 by Simon Pearce

Digital Flash Co-founders Laura Mignott and Sara Walker-Santana.

As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger results.[read more]

7 Super Time Saving Tools to Stay Connected with Your Attendees

March 18, 2014 by De-de Mulligan

Time saving tools.

One thing event planners all have in common is a shortage of time and money. While there isn't a whole I can do about the latter, I am happy to report there are digital tools available for promoting your event and staying connected with attendees while they are at your conference that can save you significant blocks of time.[read more]


Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

March 14, 2014 by Simon Pearce

Benjamin Dyett and Simon Pearce talking at SXSW 2014

Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the multiplier effect that was previously the exclusive domain of large, established companies.[read more]


Day Five of #SXSWi: Familiar Faces, New Rules Define #SocBizShakeUp

March 12, 2014 by Aja Gabel

Chelsea Clinton at SXSW

The last day of SXSW Interactive ran the gamut from HootSuite and Twitter to George Takei and Chelsea Clinton, all with different ideas about how social is shaking up business. It was a solid way to wrap up a great conference that defined what #SocBizShakeUp really means.[read more]


Day Four of #SXSWi: Collaboration, Innovation and Tech at #SocBizShakeUp

March 11, 2014 by Aja Gabel

Edward Snowden at SXSWi

Collaboration, innovation and the technology of the future were the name of the game yesterday at SXSW: from Snowden being simulcast to thousands of people, to self-driving cars, to a cameo by Nicolas Cage. Here are the top stories from #SXSWi on March 10th.[read more]


Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

March 10, 2014 by Simon Pearce

Simon Pearce & Bonin Bough of Mondelez at SXSWi

Simon Pearce talked to Bonin Bough of Mondelez about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation projects that Mondelez is working on right now.[read more]


Day Three of #SXSWi: Robots, Google Glass Exemplify #SocBizShakeUp

March 10, 2014 by Aja Gabel

Our correspondent's Google Glass selfies at SXSWi.

Robots, Google Glass, and wearable tech took center stage at a variety of SXSWi panels on Sunday. We learned that the "internet of minds" will make us posthuman, while Shaq and WWE star John Cena reminded us that some people are already superhuman. All this, plus Mindy Kaling and Sharknado, in today's Storify recap of SXSWi day three.[read more]


Day Two of #SXSWi: Star-Studded #SocBizShakeUp Storify

March 9, 2014 by Aja Gabel

Grumpy Cat and Seth Myers at #SXSWi

The stars were out in full force for day two of SXSWi. Sandy Carter's dynamic statements at our #SocBizShakeUp breakfast panel with IBM were still making the rounds on social media, while stars like Seth Myers and Neil deGrasse Tyson rubbed elbows with Kevin Bacon and Grumpy Cat. Check out our Storify here for more highlights.[read more]


#SocBizShakeUp: SXSW Breakfast Panel Recap

March 8, 2014 by Mary Elise Chavez

Panelists at our #SocBizShakeUp breakfast

SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by Robin Carey included Michael Stenberg from Siemens; Sandy Carter from IBM; Natanya Anderson from Whole Foods; and Andrew Bowins from MasterCard. Read on for a recap full of their insights.[read more]


How Will You Know What's Shaking at SXSW?

March 7, 2014 by Robin Fray Carey

Join us at SXSW!

To help you weed through all the clutter at SXSW, Social Media Today and IBM are bringing together some of the world's best social practitioners to explore how global organizations are tackling the transition to becoming social businesses. Join the conversation using the hashtag #SocBizShakeUp and maybe win two tickets to our Social Shake-Up in Atlanta.[read more]


#Oscars2014: The Twitter Story [INFOGRAPHIC]

March 5, 2014 by Richard Wood


During the 86th Academy Awards, from 8:30pm to 12am ET, 14.7 million tweets were posted across the globe, with seven million incorporating the hashtags #oscars and #oscars2014. It’s certainly fair to say that Twitter was buzzing with activity throughout the duration.[read more]

Ad-Spamming Redux: Ellen's Samsung Oscars Narcissistic Selfie

March 4, 2014 by Candida McCollam

Oscars selfie word cloud

Ellen DeGeneres did break the world’s retweet record - set by President Obama’s “#Four more years” on election night 2012 – with her Samsung-sponsored Oscar celeb selfie, “#If only Bradley’s arm was longer.” But that’s where their similarity ends.[read more]


The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]

Real Time at the Oscars

March 3, 2014 by David Meerman Scott

Ellen's selfie

Ellen DeGeneres's Academy Awards selfie injected some fun, real-time quirkiness to what is an over-produced event. Real-time is now a part of every business. Live broadcasts like the Academy Awards bring people together. But it’s no longer a passive one way watching of television; now we share our thoughts via social networks.[read more]


3 Online Lead Generation Worksheets for Marketers [FREE]

February 27, 2014 by Randy Milanovic

Online lead generation worksheets.

Lead generation works best when you're focused on compelling content, not trying to keep things like dates and file names straight. And so, in the spirit of sharing, we are giving away three of our most important lead generation worksheets – the same ones we use every day to achieve amazing results for our clients – absolutely free.[read more]


The Ukraine Revolt: Observations from the Social Side

February 26, 2014 by Phil Butler

Ukraine / Jordi Bernabeu via Flickr

The violent unrest in Ukraine is certainly cause for alarm. From a media and social perspective, many feel someone is pushing what seems to be a Ukraine unrest agenda. Many wonder what is really happening in that part of the world. Here's a look at opinions within social on the matter.[read more]

LG Twitter Ticket Hunt

February 23, 2014 by Apoorva Murarka

LG Marketing and Twitter

Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best.[read more]


Facebook Buys WhatsApp for $19 Billion, But Why?

February 21, 2014 by Avtar Ram Singh

Facebook buys WhatsApp.

Facebook will buy WhatsApp for a whopping $19 billion. With a little over 450 million people using WhatsApp each month, and 70% of them active every single day, WhatsApp has one of the highest daily active user bases in the world. The messaging volume on WhatsApp is fast approaching the entire global telecom SMS volume.[read more]