Events

While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with the Content Marketing Now initiative aimed at sharing best practices with SMBs. Their upcoming event, Content Marketing Strategies Conference focuses on “dlvring” straightforward advice small businesses need to make content marketing work.[read more]

#SMWA

The more you learn about social media, the more you realize you don't know. Presenting at the Social Media and Web Analytics (#SMWA) Summit in San Francisco, AOL shares five key questions they asked in calculating their customer's social lifetime value.[read more]

social media/shutterstock

Social marketing for brands is still in its infancy. As this recent IAB conference demonstrated, the industry's growing pains presents important business challenges for brands looking to take advantage of this powerful medium.[read more]

If you’re like me, you know the social media/social business scene can use some shaking up. Which is why I’m so excited that the folks at Social Media Today and Blogworld are teaming up to bring us the Social Shake-Up Conference September 15-17! And they are doing it in Atlanta![read more]

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. So I suggest the best way to prepare for this is to join me in attending The Social Shake-Up Conference. It’s meant to prepare you for changes that are occurring and give you what you need to succeed in this new era.[read more]

Tarek Nasr

Tarek Nasr is a man living between two massive social changes. As a citizen of Egypt he is living through the upheaval in the fledgling democracy founded in 2011. He is also Managing Director of Planet 360, a social media and digital strategy agency in Cairo. We spoke via Skype with him about the political role of social networks in Egypt today--and how his agency works with companies to market through social networks.[read more]

social media: connecting people / shutterstock

There are two types of social media users in the world: those who endlessly complain about petty problems and those who use it to tackle the world’s most taxing trials. After Monday's tragedy at the Boston Marathon, we know more of you are the second kind of social media user.[read more]

Dr. Shaq is an NBA champion, an active investor, and self-described geek. He joined me on stage at the Long Center for Performing Arts at SXSW to a theater packed with adoring fans.[read more]

Twitter surge for a hurricane

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. Here's a case study that explains a lot about how each social network works.[read more]

What would it feel like if our phones were designed around us, not our apps? Today, Facebook has revealed a new integration on Android devices that puts social network updates directly on the home screen. It's a family of apps called "Home" that looks to help you stay connected with people, not apps, making your phone friendlier. So did Facebook actually introduce a new phone?[read more]

facebook/shutterstock

Facebook recently announced a new app called Facebook Home that will launch on April 12th. The app promises to change how people use their phones, letting users put people before apps. HTC and AT&T are also teaming up to sell the HTC First, which will be the first phone to come pre-loaded with Facebook Home.[read more]

Twitter/Mobile Card

Late Tuesday night, Twitter announced three new card types and a new mobile card feature. We give you a breakdown of each.[read more]

Facebook stop sign/Steve Lovelace

Are you getting tired of Facebook or some of the behavior of your friends on the site? Facebook is the most popular social network with over 1 billion active users. And with great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse.[read more]

The SXSW session, Mythbusting: Engineering a Viral Video, focused on what the actual, attainable elements of a viral video were – and how they could be engineer and if it was even possible. How do you make a video that will become the next Gangnam Style? Every marketer, producer and brand has tried but it is usually the dad from rural Idaho, whose video was shot on a cell phone, who takes the cake.[read more]

GSPhotography / Shutterstock.com

Despite all the noise, four major themes have emerged from the countless panel sessions at SXSW 2013: platform fatigue, app fatigue, the ascendancy of big data, and the comparative value of renting online real estate and owning it.[read more]

Ricardo Garza / Shutterstock.com

Last year at SXSW, Highlight, Glancee, Nike+ and Google+ were all the rage. What stories and brands will emerge from Austin next week?[read more]

Being a New Yorker, I follow all the city’s Twitter handles and Facebook pages, and tweet using the #NYC hashtag, but I couldn’t remember the last time I really partook in anything substantial from the cities offerings, so I decided to do a little digging and see what it’s all about.[read more]

Joe Seer / Shutterstock.com

The Oscars are Hollywood's biggest night for celebrating achievements in film and the reaction this year on social media was at an all-time high in volume. So how did your favorite celebrities and films stack up social media sites like Facebook and Twitter this year?[read more]

Bryan Srabian 

Bryan Srabian might be the only official social media staff member for the San Francisco Giants, but, "everyone bought in, and now I have a tremendous amount of support," says Srabian. "Everything from behind the scenes photos, to stats, to video production. I am on the front line, but to be successful, you need a total team effort."[read more]

Shutterstock

Nearly 90% of CEOs cite customer engagement as their primary initiative in the next five years. When it comes to improving the customer experience, who in your organization should be stepping up?[read more]