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Consistency

20 of the World's Most Clever Twitter Bios in 2011 and How Clever They Remain Today

February 24, 2014 by Ari Herzog

Some twenty-nine months ago, Mark Schaefer blogged about clever biographies of Twitter users. I was curious how many of those bios remain intact today, which changed, and whether or not any of the accounts changed names or were deleted.[read more]

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Content Creation: Let Creativity Thrive

December 4, 2013 by Monica Jade Romeri

Content creativity.

Content creation is a major and ever-present challenge for marketers and companies of all types. Although frequent blogging is a best practice, the pressure to create original, compelling and valuable content stymies many content writers.[read more]

The Negative Impact of Inconsistent Branding

July 7, 2013 by Shell Robshaw-Bryan

Brand Consistency

Branding consistency doesn’t mean that all communications from a brand should look identical, but there should be standards in place that help to ensure that both your messaging and visual branding is clearly and consistently applied.[read more]

The Five Challenges of Social Media Management in Tourism

May 1, 2012 by Frederic Gonzalo

Many tourism organizations manage aspects or their social media strategy quite well. Here are five challenges that will need to be addressed moving forward.[read more]

Social Media Engagement: The Old Rules of Business Still Apply

March 3, 2011 by Chris Street
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Just because it’s online and not in front of a person, it doesn’t mean there is a new code of conduct. The best commercial boundaries are always based on elements of the above points. Social media engagement is just the same. The old rules of business apply here, too.[read more]

 
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