Influence posts, articles, and infographics

Twitter Hashtag Campaigns - What to Consider

May 17, 2012 by Brad Friedman
with 918 views

Image from firepolemarketing.com

A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]

Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 318 views

amasterphotographer/shutterstock.com

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

Grow your Real Estate business using Social Media

May 15, 2012 by Edwin Huertas
with 454 views

dslaven/shutterstock.com

I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers. [read more]

I Dreamed That I Was the Goldman Sachs' Social Media Strategist

May 15, 2012 by April Rudin
with 319 views

Stuart Monk/shutterstock.com

Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use case. [read more]

Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views

Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

Social Media Secrets for a Sold-Out Event

May 14, 2012 by Katrina Padron
with 458 views

Kraska/shutterstock.com

You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event. [read more]

Startup E-commerce Businesses: ‘Backup social media marketing by cost savvy traditional media’!

May 14, 2012 by Rahul Pandey
with 113 views

Often, start-up e-commerce businesses direct all their marketing efforts to social media only. Social media marketing is great for a -start-up's initial marketing activities, but if it is supported by cost effective ‘Traditional Media’, it can boost the e-commerce start-up's marketing efforts and help in realizing early goals. [read more]

Social Scorecard: How the Presidential Candidates Stack Up

May 9, 2012 by Eric Harr
with 477 views

Larina Natalia/shutterstock.com

FOUR YEARS AGO, the Washington Post dubbed Barack Obama the “King of Social Media.” It was a fitting sobriquet. After all, Obama used the untested new medium to flat-out out-fox and out-run the most well-oiled, well-entrenched political machine of our time in the Clintons. But Obama’s secrets are no longer. The GOP is poised to pounce and will likely use everything they learned, with a potent mix of new tactics, to rocket Romney to victory in November. [read more]

So... What is Your Klout Score?

May 7, 2012 by Kiran Rana
with 1,751 views

While presence in the social sphere is gaining momentum, it becomes increasingly important for organisation to measure the actual impact of the social presence. While it was always difficult to quantify the ROMI, with the advent of the social channel this has increased manyfolds. Success of any venture lies in knowing ... [read more]

Get Social: Become an Authority in Your Industry

May 6, 2012 by Excelamktg Social Media Marketing
with 1,681 views

Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a... [read more]

5 Blog Commenting Tips for Link Building

May 4, 2012 by Nick Stamoulis
with 747 views

kenjito/shutterstock.com

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry. [read more]

Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money

May 4, 2012 by Jake Wengroff
with 286 views

Yarygin/shutterstock.com

LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views

Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

Who needs a structured social strategy?

May 2, 2012 by Zohare Haider
with 1,132 views

Camilo Torres/shutterstock.com

Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]

Want Change? Use Video

April 30, 2012 by Roan Yong
with 446 views

Okay, hands up if you’re struggling with making change within your organisation?The greatest challenge in the change management is making people care about the message that we are telling them. This isn’t an easy thing to do – especially in organisations, where people are swamped with daily work activities.Most people just want to get on... [read more]

How Brands Will Redeem Klout's Clout

April 28, 2012 by Steph Parker
with 985 views

Oshchepkov Dmitry/shutterstock.com

By now, we all know that audiences love exclusive content. That's why we as brand marketers pull tricks like requiring a Facebook Like to access a tab. We as amateur psychologists also know that people like recognition and reinforcement. So, can moderating this behavior through Klout help the network live up to its claim of being the standard for social influence? Only with the help of brands. [read more]

5 Facebook Insights Your Business Can’t Ignore

April 27, 2012 by Annalise Kaylor
with 3,478 views

shaileshnanal/shutterstock.com

Truth be told, Facebook Insights has more ways to measure reach than Larry King has had wives. It’s bordering on the ridiculous because everyone seems to define “reach” in a different way. [read more]

Importance of Internal PR

April 27, 2012 by Zohare Haider
with 320 views

Julien Tromeur/shutterstock.com

The purpose of believing first in what you want to do before you do it can help strengthen the belief, making it a personal milestone. If you can identify and appreciate the caliber of your surroundings, it will probably help you become a more noticeable candidate for the right opportunity. It starts with internal PR and recognizing it’s fundamental strengths, if built right. [read more]

The Future of Social Media and Business

April 26, 2012 by Alex Hisaka
with 5,815 views

Anneka/shutterstock.com

The future of social media is evolving and consumers have increasingly turned first and foremost to digital media, both at home and on the go. And as a result they’ve come to expect a response from businesses at all times and from everywhere. But what does this mean for businesses going forward? Quite a lot, actually. [read more]