Influence

promoting with Google+

Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.[read more]

Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.[read more]

Chris Hadfield

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.[read more]

Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]

seo/shutterstock

If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.[read more]

Porter Gale, former vice president of marketing at Virgin America

Porter Gale’s core vision in order to build a successful career, for herself or anyone else, is to begin by surrounding oneself with strong, capable allies. In our interview she explained the importance of good personal relationships for marketing a business. ”It’s really about the team,” Ms. Gale explained.[read more]

So, here is the "opportunity." Walk into the ghost town and take your place of residence or even the place of Mayor. In most cases, all you need to do is start a conversation and you'll become even more influential than the group or community manager. At the end of the day, the community manager is not the person who initially opened the group, but it is the person with the most influence.[read more]

social media and SEO

You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. But another social way that has become important in enhancing traffic to your site is social bookmarking.[read more]

SEO Zen wisdom

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly.[read more]

blogger outreach / shutterstock

Once you've gathered your intel, you're ready to start reaching out to your Influencers and building a relationship with them. Remember, everything in social media is about relationships. Sometimes a relationship can blossom overnight, but in most cases you'll need to harness it, to nurture it.[read more]

Content marketing is no longer optional. Any company with a website should be doing content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.[read more]

Earning the trust of community members early on is critical. Community members start out in the “community” or “opportunity” zone and will move to loyal evangelists or paying customers over time, after trust is earned. Moving them from a “free” community member to a “paying” customer takes investment of time, sharing of information and patience.[read more]

Inbound and outbound marketing each have particular merits and should be used in concert to optimize your marketing ROI. Many major brands, including Coca-Cola, Pepsi, Disney, Hyundai and Samsung, employ what I like to call boundless marketing in order to win big. Do not confine yourself or your company to inbound or outbound marketing exclusively. Instead, be agile and strategic about your marketing strategy.[read more]

NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team. He declared his sexuality in an article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” The sports world united in their support for the player, with many NBA stars and athletes from other sports expressing their support on Twitter. President Obama reportedly called Collins to offer his support and applaud his Collins’ courage.[read more]

Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Encourage your CEO and other high-ranking executives to contribute to your company presence on Twitter. Getting high-level executives involved can help them connect to their market, foster new connections and nurture relationships with prospects, clients, content writers and industry influencers.[read more]

Forbes released their Top 50 Social Media Power Influencers of 2013 on the 17th of April. This infographic shows stats and figures of the influencers in the top 50. Is there anyone else on the list you think should be there and why?[read more]

In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements.[read more]

taking risks to innovate

I sense an increasing amount of resistance when I blog, consult or speak on the topic of social media marketing and how businesses need to embrace the ethic of innovation.[read more]

inspiring content marketing

For many, it’s hard enough to produce valuable content with passion day in and day out. Great content marketing stands to benefit from a team effort and a team needs something in which to believe.[read more]