Influence

case in point

A website or blog is often the first place that you go to learn a little bit more about the individual or company. So if your online content has many spelling errors or grammatical mistakes, then why should your visitors take you seriously?[read more]

hashtag / shutterstock

Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.[read more]

Six years letter, the landscape, the tools, popularity, and even the logo has changed. I talk with Jeremiah Owyang about best social media practices for today's Twitter channel.[read more]

The one constant that we can mold, influence, and maintain in a world of vocational change, is our own personal brand. And Twitter has gradually emerged as the brand paver's trowel of choice.[read more]

Many executives express resistance to social networking because they lack the understanding of how to preserve their personal privacy while guarding their corporate identity.[read more]

social media contributions to the world / shutterstock

Most of us use some form of social media every day – and whether it’s for personal communication, self-promotion or marketing, we use it religiously. Instead of focusing on social media’s pitfalls and absurdities, let me remind you how its influence transforms society for the better.[read more]

I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” are close to being overused.[read more]

Blogging with Google-friendly content

Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Some companies have lost focus on original content creation, thinking that social media is all that matters. But original, high-impact content still needs to be the lure for your audience.[read more]

Kare Anderson

“If we feel instinctively liked by someone else then we tend to tend to project unto them the qualities we like in other people…and that’s priceless.” Those are the wise words of Kare Anderson, expert on the art and science of understanding and perfecting behavioral cues.[read more]

brand reputation / shutterstock

It’s no secret that social media can break a brand’s reputation in a single Tweet or Facebook post. How can YOU make sure you either avoid this or take control of the situation straight away? You need to use a tool that allows you to monitor your business's mentions on Social Media.[read more]

Creating original, highly shareable content, actively participating in industry discourse and building a significant social following could win you a reputation as an industry thought leader and increased exposure, brand recognition and lead generation for your company. Social business stardom is within your reach.[read more]

verified/shutterstock

So do people need social verification? Ultimately, I don’t think it’s a big deal. Build a good enough Twitter account and the people will come, verified or not. I think social verification has far more importance intrinsically - to those that have it, it’s important, to those that don’t, not so much.[read more]

message/shutterstock

Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?" Forget about it. They make less than 3% difference versus anyone else.[read more]

content marketing rookie mistake / shutterstock

I write about content marketing all day and every day for GroupHigh, so I feel that I have some good tips to share. The following eight tactics are content marketing mistakes that a lot beginners make, and I’m here to help you avoid looking like a social media “newbie.”[read more]

Dr. Shaq is an NBA champion, an active investor, and self-described geek. He joined me on stage at the Long Center for Performing Arts at SXSW to a theater packed with adoring fans.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

There is huge value to be had in maintaining a business blog, even if your readership is low. Direct prospective consumers or clients to your blog so that they can learn about your depth of knowledge, expertise, and industry or categorical experience. You don’t need massive readership for these incredibly targeted visitors to your blog to experience value from their visit.[read more]

Twitter surge for a hurricane

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. Here's a case study that explains a lot about how each social network works.[read more]

Pinterest tools

Pinterest is a great tool for businesses (when used effectively), and I'm seeing more engagement, sharing and traffic back as a result of using it. Here are my favorite Pinterest tools and how they can help manage, measure and enhance the Pinterest experience.[read more]

tweeting tips

Never fear. You do not need to default to tweeting like a self centered, babbling idiot. Check out these 100 ideas to inspire, connect, entertain and delight your Twitter audiences.[read more]