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Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

The Monday Morning Social Media Checklist

April 5, 2014 by Evan LePage

Monday Morning Checklist

Just as recently as last week Twitter published a blog post called “Got a case of the Mondays? You’re not alone.” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October.[read more]

Boosting Your Click-Through Rate: Standing Out in Google Search

April 5, 2014 by Michael Bird

Google and Click-Through Rates

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.[read more]

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LinkedIn's Publisher Platform: Should You Use It?

April 3, 2014 by Andrew Hutchinson
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LinkedIn's publisher platform.

Like all bloggers, I was interested when LinkedIn announced the expansion of its publishing platform. It offers the possibility of great engagement and a powerful way to build your personal brand. I was keen to know more, but approached the announcement with a degree of skepticism.[read more]

Influencers: Choose Brand Associations with Caution

April 3, 2014 by Daniel Newman

choosing brand associations / shutterstock

As a brand influencer, one of your most valuable assets is your ability to make meaningful connections between a consumer and a brand. However, this ability is rooted in your neutrality and the second you associate yourself with a brand, your position as neutral can turn hazy in light of your relationship with that brand.[read more]

Introducing Your New BFF: The Superfan

April 2, 2014 by Loni Stark

The Superfan.

You don’t have to be a pop star to inspire super­fans. Every­day prod­ucts and com­pa­nies also have super­fans who show their alle­giance by buy­ing, tweet­ing, com­ment­ing, review­ing, and start­ing con­ver­sa­tions online sim­ply because they want to. You may not know it yet, but your brand has a loyal, enthu­si­as­tic fol­low­ing just wait­ing to be discovered.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

5 Free Apps to Simplify Your Digital Life in 2014

March 31, 2014 by Warren Knight

Like most people in the social media world, my phone goes everywhere with me and I don’t even turn it off at night. Living in the digital era, we need to find a few apps that are easy to use and help productivity. Here are 5 free apps to simplify your digital life.[read more]

The Shift Towards Social Media for the Marketer

March 31, 2014 by Chris Kyriacou
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Marketing and Social Media

Consumers are turning away from these traditional forms of media and are increasingly using social media to search for information. They regard social media as a more trustworthy source of information than the traditional instruments of marketing communications used by companies.[read more]

Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

March 31, 2014 by Harish Kotadia

A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.[read more]

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner
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LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]

5 Steps to Executing a Perfect Facebook Sweepstakes

March 30, 2014 by Jim Belosic

Facebook Sweepstakes

Building a successful Facebook app goes beyond making the app look good. A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements, and we'll outline them here.[read more]

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5 Tips for Hiring a Good Social Media Manager

March 29, 2014 by Jerry Low
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Hiring a good social media manager.

It's important to make sure that you bring on the right social media manager for your organization - One who works within your vision, that completes quality work, and who lives with you and your staff. There are numerous criteria for hiring a good social media manager – here are my top five.[read more]

Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

March 29, 2014 by Drew Beechler

Facebook and Oculus

Facebook announced via Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual reality headset.[read more]

Making Your LinkedIn Profile More Attractive to Potential Partners

March 29, 2014 by Philip Cohen

In February there were 277 million total LinkedIn users. Two new ones each second. So every minute, there are 120 potential customer creating new accounts. That also means there are now more than 277 million people who are trying to seem more impressive and experienced than you.[read more]

Lithium Bets Big and Acquires Klout: Published Deal Size in Question

March 28, 2014 by Brian Vellmure

Lithium acquires Klout.

When Kara Swisher broke the story last month, it seemed implausible, and perhaps even ridiculous to many at first. I theorized shortly thereafter why it might make sense for Lithium Technologies, known primarily as a customer community vendor, to acquire Klout, often considered both “the standard” and that laughing stock of online “influence.”[read more]

A Sound Social Media Strategy Is Imperative

March 26, 2014 by Monica Jade Romeri
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Social media strategy. 

Brands who ignore social media do so at their own peril. Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy. Winning social media marketing is not solely brand-focused.[read more]

Personally Branded Employees as Brand Advocates Prove Excellent ROI

March 26, 2014 by Diana Swan

Personally branded employees as brand advocates.

An individual, who has initiative and put in the effort to create their own personally branded website, is serious about their career, about their future, is digitally fluent and has the tools for excellent connectivity and responsible communication. The individual knows that a position within your company is not necessarily for life but for a period where each others brands may collaborate for gain.[read more]

PR: The Missing Piece of the Influence Equation

March 26, 2014 by Daniel Newman

Influence.

For goodness sake, quit short-circuiting the work that is most needed by brands from their PR teams. Find and connect your brand to places that will drive greater amounts of the right exposure, and if you don’t want to do that, then maybe it is time to recognize you are in the wrong field?[read more]

 
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