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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

Social Business Helpline Podcast, Episode 5

April 14, 2014 by Denise Holt

Questions answered: Should you show or hide your contact list on LinkedIn?Is Facebook going to become useless to brands because of the algorithm changes that make their content less visible?What is the biggest mistake you see brands make on social media?What tools and strategies can you use to leverage organic awareness of an...[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

Providing a #Winning Experience for the Digital Customer

April 14, 2014 by Bobbi Dangerfield

Digital Consumer Experience

Michael Dell said it best: “We’re a company with big ears” – a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen.[read more]

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5 Answers to the Question: How Can Social Media Improve Health Outcomes?

April 14, 2014 by Courtland Long

A startling amount of American adults suffer from at least one chronic condition – almost one in two adults. Given our various proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not actually very surprising.[read more]

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Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

April 13, 2014 by Joe Chierotti
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Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

Social Business Helpline Podcast: Episode 4

April 10, 2014 by Denise Holt

Questions answered: Is Facebook worth spending money on ads, given the latest algorithm change - reducing visibility to 1-2%?A candidate for mayor asks, "What are the best practices and tools for using social media to stay connected with real world community?"Integrating Google Hangouts with live-streaming on YouTube: how does it...[read more]

LinkedIn Influencers: Good or Bad for Pharma?

April 9, 2014 by Paul Tunnah
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Pharma on LinkedIn.

My cynical side feels that the LinkedIn Influencer program was initially skewed by the desire to get more C-level exec profiles created and give a podium to those who, ultimately, are the decision-makers at LinkedIn’s biggest corporate clients. But there is a happy(ish) ending to this story.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay

April 7, 2014 by Jennifer O'Reilly

Digital Advertising

Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising.[read more]

Thinking Small About Social Media Marketing

April 7, 2014 by Matthew Peneycad

social media marketing: think small

It doesn’t matter if you have tens of millions of subscribers to your various social media networks if they’ll never be inclined to purchase your product or service. And if you’re hell-bent on growing your community essentially for the ‘free media impressions’, let me break some news to you, they’re not free.[read more]

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SMToolbox: Improve Your Influencer Marketing with Twtrland

April 6, 2014 by Steve Rayson
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Companies in North America spend around $250m a year on influencer marketing according to InNetwork. This week in SMToolbox we take a look at Twtrland and examine how its social search tools can help you improve your influencer marketing.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

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Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

 
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