mobile

responsive web design

A successful web design is one that comes from a carefully planned approach. But when it comes to creating a great responsive web design (RWD), the tried and true process of web design that has worked for many designers in the past is no longer necessarily the best approach.[read more]

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For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]

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The spread of text messages can be considered evidence of an expanded linguistic repertoire. An entirely new language has essentially developed through the use of mobile technology. Linguists like Mr. McWorter describe this as a “linguistic miracle.”[read more]

If you’ve ever visited a store that utilizes “Self Checkout,” you can appreciate the time savings that it offers to consumers who need to quickly get in and get out with their purchases. But what if there was something even better and even faster than self checkout? The future of shopping is just around the corner and it is coming in the form of mobile transactions, or mobile checkout.[read more]

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The success of Android and Apple phones has made the going tough for Research in Motion, manufacturer of the Blackberry phone. They have a lot of hopes pinned on the impending launch of their BB 10 Smartphones, and for this reason they have gone all out to ensure that this one will indeed catch the fancy of the public.[read more]

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations - and the...[read more]

Mark Woollen, VP Sales Cloud Product Marketing for Salesforce

Woollen believes that this will not be possible without the real-time collaboration offered by cloud-based tools, and in particular, by the acute integration with social platforms offered by Salesforce’s Marketing Cloud, reinforced by its acquisitions of Buddy Media and Radian6. In an incredible demonstration of the barely six-week-old integration with Buddy, Benioff was able to demonstrate live on the stage use of Buddy’s Facebook application to create real-time content supporting Commonwealth Bank of Australia’s social monitoring.[read more]

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If you want your website to work, it needs to be worked on. Have a look at the dumb website detector.[read more]

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An estimated billion people use social media worldwide - and more of them are connecting on the move. Much of this growth is in emerging markets such as Brazil and India.[read more]

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With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product.[read more]

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A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Facebook. Could his experience be a sign of what social networks need to be mindful of in order to stay relevant?[read more]

Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities.[read more]

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Enterprises have willingly and unwillingly started seeing an increase in tablet usage in business. CIOs are adjusting their strategies and infrastructures to either support enterprise-issued tablets or “Bring your own device” policies. No matter which policy prevails in the enterprise, this major shift is shaping infrastructure decisions as well as digital strategies. This infographic provides a brief overview of what has happened so far and some trends that will be seen in the enterprise tablet industry in the coming years.[read more]

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Between Apple’s skyrocketing iPad 3 sales, the projected increase spending in mobile apps and games, and the fact that anyone without a smartphone looks like they’re living in the 80s, it’s clear that mobile and tablets are not only a rapidly emerging market, but also one that can’t be ignored. But for nonprofits, who have probably spent the focus of the last couple years solely on their social media strategy, what kind of role should mobile play in your nonprofit marketing strategy?[read more]

Rumors are swarming and anticipation is building for the long-awaited, fashionably late entrance of Facebook into the mobile advertising world. But while some may believe they missed the boat, the foundation has already been laid thanks to our culture’s penchant for virality[read more]

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Metwit is a real-time collective weather source. A great place to explore and discover real-time weather conditions, from real people.[read more]

We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency.[read more]

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In the second of our series looking at what needs to be on your digital agenda for 2012, we look at the concept of "Portable friends". We are all familiar with the idea of connecting our email address or social media accounts to web services (and being presented with friend recommendations) but in 2012, we will see a significant increase in sophistication of this as we begin to see our address book's begin to contain our and our friends' most recent social interactions right there alongside their numbers. The automatic integration of our social interactions within our address books will only increase the seamless sharing of actions we carry out in our day-to-day lives presenting a whole host of opportunities for marketers to interact with "fans" on the move.[read more]

Photo by John Baer via Flickr, Creative Commons

The fast growth of mobile video advertising revenues will mean changes in the revenue mix.[read more]