About Social Media Today
QR codes
9 Reasons QR Codes are Bad for Your Brand
It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused. There are benefits and useful applications for them, either technical or industrial for the most part.[read more]
6 Steps to Successful Marketing with QR Codes
Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.[read more]
Interactive Advertising Makes Inroads at America’s Malls
It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.On entering the mall, we saw a Fox-sponsored “Stop. Scan. Shop.” display driven by both QR codes and...[read more]
QR Codes of the Future?
Image courtesy of author's blog
QR codes seemed to charge into the worlds of marketing, advertising and social media with the speed of several turbo charged cheetahs towing product information. Some believe that the ancient Egyptians were introduced to QR codes by a benevolent alien brain trust. Others believe that people quickly saw the effectiveness of the new tech...[read more]
Can Video Content Be Produced In-house?
"A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback."[read more]
How to Reach Your Mobile Customer Using QR Codes
With the right strategy, QR codes can provide a valuable tool in reaching the mobile consumer.[read more]
QR Codes for Non-Profit Organizations: ideas about engagement and interaction
At present, QR-Codes are being used in magazines, advertisements and promotional campaigns for providing information, directions, links, maps and the like to its end-users. They can be easily generated for free using QR-code generators. As creating and using these codes is very cost-effective this technology is useful for most businesses and particularly Non-Profit Organizations as they can use QR-Codes to support their work in endless ways.[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”