About Social Media Today
Facebook Fans
Guerilla Marketing For Your Facebook Fan Pages
Let’s bust a few Facebook marketing myths right away: You can’t grow your “likes” and “fans” in 3 months starting today. You can’t bulldoze your way through it. Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.[read more]
Quality Vs. Quantity: Study Shows Superfans are Driving Facebook Engagement
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Over an eight week period Napkin labs analyzed fan engagement on 52 Facebook brand pages. Fans on each brand’s page ranged between 200,000 and 1,000,000 fans. The results of the study showed that only 6 percent of fans were engaged with a brand’s Facebook content. It was also found that as a brand’s fans increased, engagement actually had the potential to decrease; brands pages with 900,000-1,000,000 fans had 60 percent less engagement than brand pages with 500,000-600,000 fans.[read more]
No Correlation Between Facebook Fans and Stock Market Performance [Social Media Study]
Does your business lust for an enormous Facebook fan count? Beware, tons of fans doesn't necessarily translate into stronger business results, studies show.[read more]
Turning Brand Advocates Into Superfans with High-Fives
Lauren Parajon, social media specialist at Standing Dog Interactive, explains how brands can cultivate a community of superfans by adding the human touch.[read more]
Is Facebook a Failure at Customer Acquisition?
The implied meaning of a recent study is that Facebook, while an incredibly effective customer retention and engagement tool, is much less of a customer acquisition tool than most brands have thought.[read more]
Understanding the Potential Difference between Non-Fans & Facebook Fans
A blogging enthusiast, Obaidul focuses heavily on Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). He uses HelloBloggerz to share his insightful views with his readers on a regular basis . He has been successfully helping clients, hailing from various industries, achieve higher rankings in search engines and increase their online sales. You can follow him on Twitter @obaidulhaque.[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”