About Social Media Today
PPC
How to Fix Your Basic Pay Per Click Advertising Troubles
There is really nothing more frustrating than having trouble with your PPC campaigns. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.[read more]
Comparing Return on Investment (ROI) for paid traffic (PPC) vs. blog and organic traffic
Photo: SimonCPhoto/Shutterstock
How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business? There are pros and cons to both methods of driving traffic.[read more]
Social Media Marketers Vote SEO Outranks PPC – SEO Analysts Smile Everywhere
Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising. Consider me part of the 43 percent. PPC isn’t for everybody, but it’s not about who it’s for. It’s about what the campaign is about. Honestly if that high of a percentage isn’t using PPC then doesn’t that mean the social media marketer who doesn’t is just in the content creation business?[read more]
The Death of Pay Per Click Advertising (PPC)
For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click...[read more]
How to Use Social Media Data to Improve Paid Search Campaigns
"These days, it seems like there’s a new management tool, tracking metric, or ad product springing up every hour. To get a competitive edge, I strongly suggest using data from other sources to inform your PPC strategy. Today, we’ll specifically look at social media data sources."[read more]
How to Measure Results in Digital Marketing
Brett Relander of Tactical Marketing Labs discusses the importance of measuring the results of your marketing efforts and provides tips on how to do it.[read more]
“Hi Jim,Thanks for the write-up! Our technology sits on the retailer's entire site, including their checkout success page so some of the data may not be what's expected but is based in reality. Moral of the story is, every retailer needs to measure their sharing experience more closely to figure out what works for them so it can be optimized as it is dependent upon vertical and their ...”
“Hi David, thank you for the article. I'll be ordering your book! In the meantime, could you just clarify one point?: the distinction between "citation (where your website and brand are mentioned) and interaction (how your website is linked to)". I would have expected that interaction would mean also user interaction with your content, such as comments on a blog post, +1 on Google Plus, ...”