About Social Media Today
elizabeth lupfer
Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown
An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience. Me with Taulbee Jackson, CEO of Raidious You would think that, the day before the biggest sporting event of the year, the...[read more]
Engaged Employees Love Their Work, But Love Their Lives Even More
It’s been a loooonnng day…I've spent 9+ hours working on the computer for my work job and here it is.. nearing 1AM and I'm still on the computer but now writing a blog post. My eyes are going cross-eyed and my finger tips are raw from tap-tap-tapping on the keyboard. I did take a break today, shuttling my kids around and going to dinner...[read more]
A Social Workplace Starts with Culture and Engagement
"Yesterday evening, I had the pleasure of appearing on Digital 411, an internet technology radio show. During the show, I discussed the impact that social technologies can have on HR transformation and employee engagement. There was so much interest in this topic that I didn't have time to respond to all of the questions asked. Here are the questions that sparked the conversation along with my responses."[read more]
Is a Social Intranet Your Company’s Holy Grail or Holy Mess?
The typical shelf life of an Intranet implementation averages about 18 months. This timeline can easily be extended when you add on the complexities of social layers. So if you feel that your company has been struggling for some time with not only the correct strategy, but also the implementation tactics of a social intranet... don't feel bad.[read more]
Knowledge Management: Creating a Social Intranet Where Employees Can Learn
Collaboration has become more than just a hot topic. It's now the primary focus for companies who are seeking to tap the power of social media technologies for their organizations. The movement of the social business is progressing so rapidly, that it leaves a lot of companies scratching their heads more often than coming up with real executable strategies. When companies approach me and say they are struggling with getting support for collaborative technologies, my question back is always: Define your goal without using social media buzzwords. Simplify your thoughts and return to focusing on the business goal you are ultimately trying to achieve. And what does collaboration bring us? Knowledge management. The ability for your employees to learn from each other.[read more]
Creating a Social Intranet where Employees can Learn, Plan and Do
Social media has generated a flurry of organizational buzzwords and catch phrases — collaboration, enterprise 2.0, knowledge share, cloud computing, community, online reputation, social CRM, crowd sourcing... and the list goes on and on. One of the phrases that you hear more and more frequently is actually one that has been around for quite some time: employee engagement. (And one that is very near and dear to my heart.) With this renewed focus on engagement, organizations are now assessing how they can leverage social technologies to engage their most important audience, employees.[read more]
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”
“Jacey, This is an interesting article. Having been in sales for a very long time (20+ years), I can agree that cold calling is challenging. Your statement that people are now doing more research online, and in many cases do not even engage with a company's sales team until they are way into the sales process (that's a stat from a Forrester report somewhere... and I can personally ...”