edgerank

According to comScore, 40% of time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their “top news.” EdgeRank is an algorithm developed by Facebook that governs what is displayed — and how high — on the News Feed.[read more]

For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love. After all, video content seems to be booming everywhere else. Or is it simply because we don’t go to Facebook for video or that the interface just isn’t the right place for it? Or do we just don’t like to share video on Facebook as much?[read more]

It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.[read more]

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Negative Feedback on Facebook is any clickable negative engagement action that a user can take with a page or its content. This is very important to note because while we all like to think of engagement as a positive thing, it appears that negative engagement does exist and could be detrimental to your page.[read more]

A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. These are the factors you should concentrate on in order to increase engagement with your fans.[read more]

Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity. Thanks to Facebook's EdgeRank, it's not uncommon for less than 20% of your friends and followers to see your content.[read more]

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Facebook EdgeRank changes are now urging businesses to pony up the cash to get their content to fans. Read on to see how you can make sure your content still comes out on top.[read more]

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You might be wondering why there are many posts made by you and your friends but why only a few of them are seen in the News Feed? In order for your post to be seen on the feed, there are three components you have to remember: affinity, weight, and recency. Each of these components plays an important role in the edge rank algorithm. Therefore, edges seen on your News Feed are not randomly selected.[read more]

Awareness, Inc. sits down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harness its power. Learn insights how to become a master of EdgeRank Ninjutsu: How to Optimize Content for EdgeRank Success.[read more]

"Increasing the affinity between your content and your audience is no easy task. However, there are certainly a number of key tactics that can be employed to better your chances of increasing engagement and as a result improving the EdgeRank score that your content and page carries."[read more]

If the biggest reason for not using social media management system (SMMS) apps on your Facebook page is the lack of "human touch and craftmanship," Maggie McGary provides a list of offsetting advantages on the convenience and measurement side.[read more]

Not every post you make on your Facebook Page will get read or even noticed by your fans. Understand how to improve your chances of getting noticed.[read more]

"Facebook is understandably reluctant to share the magic formula behind Edgerank, but there are sites that claim to enable you to check your Edgerank. According to Edgerank Checker, you ought to be aiming for a score of 14+ to be above average. Obviously, the way to enhance your score is to post more frequently and interact regularly with your fans."[read more]

This past week, Facebook rolled out their new Questions feature. As the page administrator for our local teachers’ union, I’d been eagerly awaiting its release. After a day or so of toying with it, I’ve come to the realization that while the application functions, at this stage in its release Questions is geared more towards individuals than brands, and page owners will have to rethink their strategy to overcome some of its limitations.[read more]

The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. The algorithm does a great job of preventing users from being spammed with content, but the effect of this on brand reach is a new hurdle for many of the more established fan pages on Facebook.[read more]