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Understanding Facebook EdgeRank [INFOGRAPHIC]

May 6, 2013 by Pam Dyer

According to comScore, 40% of time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their “top news.” EdgeRank is an algorithm developed by Facebook that governs what is displayed — and how high — on the News Feed.[read more]

Facebook EdgeRank [INFOGRAPHICS]

May 2, 2013 by Jerry Silfwer

For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love. After all, video content seems to be booming everywhere else. Or is it simply because we don’t go to Facebook for video or that the interface just isn’t the right place for it? Or do we just don’t like to share video on Facebook as much?[read more]


Sometimes It's Better To Start Over With Your Facebook Page

March 5, 2013 by JD Rucker

It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.[read more]

EdgeRank's Newest Factor: Negative Feedback

February 26, 2013 by Nathan Mendenhall

Negative Feedback on Facebook is any clickable negative engagement action that a user can take with a page or its content. This is very important to note because while we all like to think of engagement as a positive thing, it appears that negative engagement does exist and could be detrimental to your page.[read more]

Understanding Facebook’s EdgeRank

February 2, 2013 by Cara Tarbaj

A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. These are the factors you should concentrate on in order to increase engagement with your fans.[read more]

Are You Hiding Your Own Facebook Posts?

February 1, 2013 by Mike Allton

Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity. Thanks to Facebook's EdgeRank, it's not uncommon for less than 20% of your friends and followers to see your content.[read more]

Facebook EdgeRank Changes: Make Sure Your Content Comes Out on Top

January 28, 2013 by Steve Martin

Facebook EdgeRank changes are now urging businesses to pony up the cash to get their content to fans. Read on to see how you can make sure your content still comes out on top.[read more]

An In-Depth Perspective of Facebook EdgeRank

February 13, 2012 by Daniel McGaw

Pan Xunbin / Shutterstock.com

You might be wondering why there are many posts made by you and your friends but why only a few of them are seen in the News Feed? In order for your post to be seen on the feed, there are three components you have to remember: affinity, weight, and recency. Each of these components plays an important role in the edge rank algorithm. Therefore, edges seen on your News Feed are not randomly selected.[read more]

Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson

January 20, 2012 by Mike Lewis

Awareness, Inc. sits down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harness its power. Learn insights how to become a master of EdgeRank Ninjutsu: How to Optimize Content for EdgeRank Success.[read more]


Why Improving Your EdgeRank Score on Facebook Is Now More Important Than Ever

November 2, 2011 by George Guildford

"Increasing the affinity between your content and your audience is no easy task. However, there are certainly a number of key tactics that can be employed to better your chances of increasing engagement and as a result improving the EdgeRank score that your content and page carries."[read more]

Do the Benefits of Using a 3rd Party API to Post to Facebook Outweigh the Cons?

September 6, 2011 by Maggie McGary

If the biggest reason for not using social media management system (SMMS) apps on your Facebook page is the lack of "human touch and craftmanship," Maggie McGary provides a list of offsetting advantages on the convenience and measurement side.[read more]


Getting Fans to Notice Your Facebook Page Posts

July 25, 2011 by Bemmu Sepponen

Not every post you make on your Facebook Page will get read or even noticed by your fans. Understand how to improve your chances of getting noticed.[read more]


How Many People Really See Your Facebook Page Updates?

July 5, 2011 by Luke Brynley-Jones

"Facebook is understandably reluctant to share the magic formula behind Edgerank, but there are sites that claim to enable you to check your Edgerank. According to Edgerank Checker, you ought to be aiming for a score of 14+ to be above average. Obviously, the way to enhance your score is to post more frequently and interact regularly with your fans."[read more]


2 Strategies to Overcome Early Limitations of Facebook Questions

March 27, 2011 by Philip Hayes

This past week, Facebook rolled out their new Questions feature. As the page administrator for our local teachers’ union, I’d been eagerly awaiting its release. After a day or so of toying with it, I’ve come to the realization that while the application functions, at this stage in its release Questions is geared more towards individuals than brands, and page owners will have to rethink their strategy to overcome some of its limitations.[read more]


EdgeRank – What Does It Mean for Brands?

March 15, 2011 by Alex Smith

The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. The algorithm does a great job of preventing users from being spammed with content, but the effect of this on brand reach is a new hurdle for many of the more established fan pages on Facebook.[read more]