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best practices

Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar

May 18, 2012 by Mike Lewis
with 168 views
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Author/presenter Liz Crawford

Learn some great new ideas and ways to identify key behaviors to effectively elevate your sales strategy from Liz Crawford [read more]

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The 5 Worst Community Management Practices

May 15, 2012 by Steph Parker
with 1,332 views
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Kirill__M/shutterstock.com

With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes to social community management. Take a look at this list of worst offenses, and learn how remedying these situations will make your brand a knockout. [read more]

Chatting up Influence with Dave Balter, CEO of BzzAgent

May 15, 2012 by Mike Lewis
with 133 views
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Dave Balter of BzzAgent

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and talk about influence and how marketers can leverage it. [read more]

Startup E-commerce Businesses: ‘Backup social media marketing by cost savvy traditional media’!

May 14, 2012 by Rahul Pandey
with 113 views
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Often, start-up e-commerce businesses direct all their marketing efforts to social media only. Social media marketing is great for a -start-up's initial marketing activities, but if it is supported by cost effective ‘Traditional Media’, it can boost the e-commerce start-up's marketing efforts and help in realizing early goals. [read more]

Leveraging Internal and External Social Influence [Infographic]

May 10, 2012 by Mike Lewis
with 1,913 views
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With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates. [read more]

Social Media Costs and Best Practices

May 9, 2012 by Patrick Sweeney
with 823 views
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Eskemar/shutterstock.com

Five short best-practice suggestions and a broad brush of costs associated with Facebook marketing or social media marketing at events. [read more]

Get Social: Become an Authority in Your Industry

May 6, 2012 by Excelamktg Social Media Marketing
with 1,681 views
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Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a... [read more]

Exploring Strategies for Successful Social Engagement with Travis Unwin of Sitewire

May 4, 2012 by Mike Lewis
with 675 views
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Travis Unwin

As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive advertising agency. The agency now counts more than sixty consultants who provide their clients with the necessary tools to successfully engage their customers in the digital space. Sitewire’s client roster is full of leading brands including Red Lobster, Olive Garden, Sears, The Capital Grill, and Sage. Additionally, Sitewire works closely with a variety of technology partners like LinkedIn, Google, Yahoo!, Yelp and YouTube, to develop innovative solutions for their clients. Travis shared some of his team’s best practices for social media strategy and engagement. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views
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Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

How To Encourage Your Clients To Follow Social Media Best Practices

April 23, 2012 by Ali Goldfield
with 1,055 views
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Business newbies to social media can experience difficulty understanding the proper social etiquette of social networking. It is, however, their best interest and yours if they are your clients to spend time learning the ropes. [read more]

Manager and Leader, Not Always Synonymous

April 18, 2012 by Stephanie Gehman
with 442 views
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Texelart/shutterstock.com

While leaders can be managers, managers aren't necessarily leaders. [read more]

The Shopper Economy: 5 Questions with Liz Crawford

April 11, 2012 by Mike Lewis
with 141 views
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Liz Crawford

Liz Crawford provides an analysis of this new model in The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency. With 20 years of experience as a brand manager and consultant focused on strategic innovation, Liz is uniquely qualified to identify this new shopper behavior-driven economic phenomenon. In anticipation of our Shopper Economy webinar next week, we sat down with Liz for some Q and A. [read more]

How to Use Memes to Create Social Media Engagement

April 3, 2012 by Mike Lewis
with 1,572 views
1

With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. Learn how to use memes to increase engagement. [read more]

How to Crack the Code on Social Engagement

March 13, 2012 by Mike Lewis
with 432 views
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Learn more tips and tricks on the time and day of the week to post (some of our findings may surprise you), how to make your tweets travel further, how often to post on Facebook, and how you can use YouTube and SlideShare to keep the life of a post longer. [read more]

The State of Social Marketing: Industry Trends in Social Media Measurement

March 1, 2012 by Mike Lewis
with 695 views
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Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our first annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are starting to see clearly see measurement patterns based on industry, which are driven by the way they define social marketing success. In this blogpost we identify key social measurements that are most popular by industry. [read more]

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5 Tools That Will Make You a Hashtag Master

February 28, 2012 by Kevin Jorgensen
with 3,109 views
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When I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users…and... these people really need a social media policy... so don’t feel badly if you’re thinking to yourself, didn’t we call that a number sign(#) or pound sign? If you're confused like I was, try these 5 tools to master hashtagging... [read more]

Pining for Pinning

February 27, 2012 by Stephanie Gehman
with 292 views
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Robert Spriggs/shutterstock

Before you get started with individual or enterprise pinning, educate yourself on snags that you may run into. Pinterest even offers idiot-proof etiquette recommendations for users. Are there copyright concerns with pinning and socially sharing other people's photographs and work? Of course there are! [read more]

Social Media Best Practices for Increased Engagement

February 23, 2012 by Excelamktg Social Media Marketing
with 3,051 views
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If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites. [read more]

Social Marketers Take Note – 6 Lessons from Social Commerce

February 9, 2012 by Mike Lewis
with 617 views
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kentoh/shutterstock

Social commerce has grown in leaps and bounds from a nascent industry in 2010 to projected $9 billion this year, and expected to reach to $14 billion in 2013, according to Booze Alan. The team at Awareness, Inc. set out to discover the secrets behind this success and the lessons that social marketers can learn to make their programs and initiatives more successful. We are excited to bring to you our next free white paper, “Social Commerce Lessons: The 6 Social Principles that Increase Sales.” [read more]

What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman

December 5, 2011 by Mike Lewis
with 1,247 views
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C.C. Chapman discusses best practices from top brands who are integrating social media into all aspects of their businesses. [read more]

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