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How to Social Proof Your Search Engine Optimization Campaign

March 3, 2014 by Jason Bowden

Social proof that your campaign is working.

Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable.[read more]

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

January 5, 2014 by Steve Olenski

Social Proof

Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with "social proof." It has many definitions including "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation."[read more]

How Social Proof Killed the Sales Funnel (and Reinvented It)

December 9, 2013 by Daniel Tay

Sales Funnels

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.[read more]

Marketing with Social Media – Grow A Loyal Community by Increasing Your Worth

May 3, 2012 by James Debono

Marketing with Social Media, and actually “getting it” so it drives engagement and builds loyal raving fans who are proud to share your name with others is a different thing altogether. Here are my 10 Guidelines for Marketing with Social Media to Grow Raving Fans, Increase Engagement and Results.[read more]

13 Reasons Why Using Social Media for Business is Non-Negotiable!

March 30, 2012 by James Debono

Is there ever a time when having a social mediaI presence is an option? I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable.[read more]

The Truth about Social Proof: From SalesChaosTV

February 2, 2012 by Dan Waldschmidt and Todd Schnick

Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following?[read more]

Social Proof Can Be a Fickle, Flighty Lover

March 22, 2011 by Tia Peterson

A year ago, some of my favorite blogger’s blogs were booming with retweets and comments, and the social proof was enviable, to say the least. Today, the people leaving the comments and doing the retweets have moved on to other blogs. I’ve observed that people tend to pay homage to a blogger or blogs in groups – similar to the way that...[read more]