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digital strategy
Digital Strategy: 4 Psychology Tips to Improve Brand Messaging
What constitutes ‘good’ brand messaging is a vexed question. With a plethora of definitions, delivery methods and platforms for engagement, digital strategists have their work cut out pinpointing audiences and effectively conveying brand worth in a way which has meaning and value for both client and consumer. The application of psychology can be very effective in targeting and strengthening message – Richard Conyard explores four key psychological techniques which, used wisely, can be powerful aids to digital strategy[read more]
The Importance of a Digital Business Strategy
There are so many aspects to consider with digital strategy. Do you limit your focus to SEO? Is it worth investing heavily in paid advertising? How do you capitalise on the veritable goldmine that is the social media landscape? I’m barely scratching the surface there.[read more]
Non-Profit Marketing: What is Your Mobile Strategy?
Between Apple’s skyrocketing iPad 3 sales, the projected increase spending in mobile apps and games, and the fact that anyone without a smartphone looks like they’re living in the 80s, it’s clear that mobile and tablets are not only a rapidly emerging market, but also one that can’t be ignored. But for nonprofits, who have probably spent the focus of the last couple years solely on their social media strategy, what kind of role should mobile play in your nonprofit marketing strategy?[read more]
Iceland's Crowdsourced Constitution - A Lesson in Open Source Marketing
After the huge financial crash Iceland suffered back in 2008, they have bounced back into the headlines with a world first – crowdsourcing their new constitution across social media channels. Is it a risky mob rule strategy or is it a strategy for democratic success? Interestingly, this question is not unique to Iceland. This is the very same decision faced by any brand or business in the era of the social web. Adopt a crowdsourced digital strategy or continue with an out dated, old school approach to business and face extinction.[read more]
A Guide to Social Media Propagation and Planning
I'm going to determine some of the key factors to consider when propagating ideas through social media channels and debunk so called 'viral' ideas.[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”