About Social Media Today
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Content: The Huge Hairy Issue, and Other Great Observations from Spredfast's SXSW Panel with Brian Solis
Social media SXSW panel
At Spredfast’s SXSW gathering with customers, Brian Solis led a fascinating conversation with AT&T’s Blair Klein, LinkedIn’s Brian Goffman, REI’s Lulu Gephart, Spredfast’s CMO Jim Rudden, and Whole Food’s Natanya Anderson. I was fortunate to tag along.[read more]
16 Brands Providing Inspiration for Social Media
social business
If you’re looking for inspiration on how to lead the social brand pace, the following 16 brands embody the best of the best – broken down by social area of excellence.[read more]
The Marketing Case for Pinterest and How to Use it Successfully
As a business owner or marketing manager you may be wondering, “Is Pinterest right for me?” We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here's why.[read more]
Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic]
Learn tried-and-true social marketing strategies from the top brands in retail, sports and services.[read more]
Social Success Stories from the Market Leaders in Sports, Retail and Services
Awareness, Inc., analyzed the social performance of top brands in retail, services, and sports, using information from The Fan Page List, the official list of Facebook and Twitter brand pages, to uncover their secrets to success on Twitter and Facebook.[read more]
Why I Follow Whole Foods
Whole Foods is one of my favorite brands to follow on Facebook, Twitter and Pinterest. They successfully use social media to increase brand awareness and connect with their customers. Here’s how.[read more]
Which Brands Are ‘Winning’ Pinterest?
Social media is the new norm. Social networks and related sites are all over the place. A fairly recent addition to the social media genre is Pinterest, a site we’ve got a couple of boards on and wrote a guide for brands about last week. The visual bookmarking platform debuted in 2008 and has since developed a loyal following of more...[read more]
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Social Media Today
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”