Groupon

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Following Groupon’s most recent earnings report, the company’s CEO announced that he was fired. Andrew Mason, the founder of the once booming startup, has overseen a declining stock price and disappointing earnings that ultimately required his departure. On his way out Mason penned this unique note to Groupon’s employees.[read more]

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Many people are shifting from push marketing to strictly pull marketing, and we’ll see why strictly pull marketing techniques simply will not get the job done when considering the overall scope of marketing campaigns.[read more]

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A new study suggests that daily deal sites such as Groupon are holding firm in the marketplace -- they're far from waning in popularity. The study surveyed nearly 650 small and medium sized companies throughout 2011 and 2012, and the results were generally very positive. “Overall, the results find little or no evidence of deterioration in the performance of daily deal promotions..."[read more]

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Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months. Its stock is down over 50% from November's IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings restatement (actual net revenue was significantly lower when refunds to consumers for unused...[read more]

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Daily deals have become a popular marketing strategy for many smaller businesses. These innovative new ways to use the power of social media to market products and services may seem like the answer for small to medium-sized businesses looking for greater visibility and increased business.[read more]

I'd seen him before. Peering curiously at me from the right column where he's nestled. But I let him just stay in his corner, and went about my business the last two or three times on the Groupon website. On my next visit, however, I bit. I couldn't help myself, he was staring at me and I was totally engrossed. So I clicked on, "Clicky."[read more]

Rumors are swarming and anticipation is building for the long-awaited, fashionably late entrance of Facebook into the mobile advertising world. But while some may believe they missed the boat, the foundation has already been laid thanks to our culture’s penchant for virality[read more]

Facebook Business Pages to Receive Private Messages Facebook is testing a new feature with Asian-based admins – allowing business Pages to receive private messages from their fans. This will enable businesses to get to know their individual fans  and interact more closely with their customers. The rules could easily change as...[read more]

Groupon is scheduled to launch an IPO tomorrow and some say it could have a valuation of $12 billion.  Regardless of Groupon's valuation and how you feel about the company, Groupon is a great story on the power of entrepreneurship.  The business you are working on today could be one "pivot" away from a billion dollar idea. Four...[read more]

You’ve heard the ongoing buzz about Groupon. You’ve even seen your business competitors offer deals and drum up customer excitement themselves. And now there is talk about potentially using Groupon to promote your business. But is this really a good idea?[read more]

Is the exodus of companies to Facebook and Twitter for their community support well founded? Are these social media meeting the requirements of large companies for consumer facing communities? What happens when the budget comes around and your finance director starts looking at ROI for you social media strategy?[read more]

"One of the big unknows is one of reputation though – Groupon’s is all over the place (thanks, in part to the recent departure of the Group Head of PR). For the first time, thorough research has been carried out analysing the reputational impact of the businesses that take part in deals – and it doesn’t make for good reading."[read more]

"I thought it would be a good idea to see how the mobile strategies of social networking platforms are powering m-commerce. This article will tell you how each social networking giant is coming up with mobile strategies and how their mobile strategy is impacting the mobile commerce of today and tomorrow."[read more]

"Facebook seems to be rethinking its approach to location. Following a number of large-scale changes to features on the site last week, it has also announced the closure of two of its relatively young location-based products; Facebook Places and Facebook Deals."[read more]

With a 115 million subscribers and over 135,000 participating merchants, Groupon has become "as synonymous with the daily deal craze as Google is with search engines." But is it right for every retailer?[read more]

"With promises of new repeat customers and increased sales, businesses have flocked to Groupon in droves. But in the aftermath of cars washed, teeth whitened, and yoga classes taught, some merchants have questioned whether they’re getting the raw end of the daily deal."[read more]

A recent article raises some troubling concerns regarding social media, the environment and our priorities.[read more]

As a brand that is relying upon retailers to sell their product, it is hard to tell if people are brand loyal or loyal to the reward. If sales are spiked during a promotion like the Superbowl or a seasonal event like the kickoff to summer and the BBQ season, we cannot look at that as brand loyalty for all buyers. Some are buyers all year round of chips, salsa, beer, hot dogs, hamburgers, buns, condiments, etc. We can better gauge brand loyalty for standalone retailers who can track sale for sale their customer buying habits.[read more]

Is Groupon worth $25 billion? The real question is to consider - as objectively as possible - what the future of Groupon holds with respect to (1) growth and (2) revenue sustainability.[read more]