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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

Social Business Helpline Podcast, Episode 5

April 14, 2014 by Denise Holt

Questions answered: Should you show or hide your contact list on LinkedIn?Is Facebook going to become useless to brands because of the algorithm changes that make their content less visible?What is the biggest mistake you see brands make on social media?What tools and strategies can you use to leverage organic awareness of an...[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

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Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

April 8, 2014 by Robin Fray Carey

Sandy Carter, IBM

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.[read more]

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Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]

How To Build Your Online Authority [VIDEO]

April 4, 2014 by Jill Celeste

Online authority.

Always look for ways to build your online authority by sharing your knowledge, answering people’s questions and extending the reach of your expertise. Building online authority makes you trustworthy, and that helps pull potential customers and employers toward you. It’s an essential ingredient to a successful personal brand.[read more]

Making Your Video Content Work Harder

March 31, 2014 by Neil Davidson

Explainer video

Many companies post their video onto their website, optimised for SEO in order to grab some passing traffic, and consider it finished. However, with a certain amount of planning and thought, it’s possible to find multiple ways to make your video work even harder.[read more]

Using YouTube to Enhance Your Online Presence

March 28, 2014 by Brad Friedman

Enhance your online presence with YouTube.

YouTube can be an invaluable tool for enhancing a business’s online presence. With YouTube, you can develop your brand and also create awareness for your products and services. There are a number of templates you can use to create a short, entertaining video about the topic of your choice and include YouTube in your social media strategy.[read more]

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The Social Business Shake-Up at SXSW [VIDEO]

March 27, 2014 by Kelsey Arnold

On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The panel touched on what we see as the major themes of social business: collaboration, customer-centricity, security, analytics, and innovation.[read more]

Amp Up Sociability on Your YouTube Channel

March 24, 2014 by Matthew Peneycad

Amp up sociability.

YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. The staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the platform, but there is a lot you can do for sociability.[read more]

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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

March 23, 2014 by Brian Hughes
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Marketing Targets

It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.[read more]

Online Video as the Modern Day Yellow Pages Ad

March 23, 2014 by Chris Horton

Online video as yellow pages ad.

Looking at the Yellow Pages effect through a modern day lens, one could even say that the Yellow Pages was the original search engine, as it provided a centralized means of search and discovery for countless millions of consumers. The utility and ubiquity of the Yellow Pages guaranteed its role as an essential element of the US commercial paradigm.[read more]

How Important Are Facebook’s Premium Video Ads for Digital Marketers?

March 21, 2014 by Prasant Naidu

Facebook premium video ads

Since last year Facebook has been working on simplifying the way advertisement works on the network. In the latest announcement Facebook said that it is launching the much anticipated Premium Video Ads with a select group of advertisers.[read more]

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#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

Barack Obama Between Two Ferns: Digital Marketing Win

March 19, 2014 by Leslie Nuccio

This video has led to some pretty amazing results: FunnyorDie.com was the #1 referrer to healthcare.gov the day after the video launched, and has led to a sustained 40% increase in traffic over the past week. I myself did a little social listening to see what folks were saying, and here are the results.[read more]

Human to Human Author and Keynote Speaker Bryan Kramer on Marketing Made Simple TV

March 19, 2014 by Jeff Ogden

Bryan Kramer

In this show, keynote speaker, author and generally nice guy Bryan Kramer shares ideas and insights from his new book, Human to Human. In this show, you'll learn how business communication is unnatural for regular human beings, as well as the 5 things marketers need to do now.[read more]

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Social Advocacy & Politics: The Target Audience Is Between Two Ferns

March 18, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Needing more young people to sign up for health insurance, President Obama took Zach Galifianakis up on his offer to talk about the Affordable Care Act on his Funny or Die talk show Between Two Ferns. The interview has been seen over 2.8 million times. According to the White House, it became the top referrer to HealthCare.gov.[read more]

Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research [VIDEO]

March 18, 2014 by Bryan Kramer

Ray Wang, CEO of Constellation Research.

Ray discusses in this 20-minute interview how he manages a hectic travel schedule, as both a family and business man, with the help of social media. He also gives us his futuristic thoughts on big data, the sharing economy, and most importantly social data privacy. In Ray’s words, “It’s only creepy if I don’t have a choice.”[read more]

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Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

March 18, 2014 by Simon Pearce

Digital Flash Co-founders Laura Mignott and Sara Walker-Santana.

As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger results.[read more]

How to BeDazzle Your Inbound Marketing Program With Video

March 18, 2014 by Virginia Bussey

Inbound marketing and video.

This post will walk you through different types of things videos can help with, but make sure you pick only one goal per video and know who you want to measure that goal. And just like anything else in marketing, make sure to evaluate after a month, quarter and/or year if what you are doing is working.[read more]

 
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