Video

Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos.[read more]

A source has leaked to TechCrunch that Facebook will soon unveil the addition of video to their popular and recently-acquired Instagram product. This comes on the heels of a publicized invitation to a June 20th event in which Facebook will launch a "new product."[read more]

CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility.[read more]

Have you ever watched a presenter futz around with clicking on a hyperlink, waiting for a video to load, or apologizing because the internet connection in the space is too slow? Or worse, realized that there is no internet so their awesome video remains a figment of your imagination? That doesn't have to happen to you.[read more]

To promote Adobe’s “CreativeDays,” a series of 14 events across the EMEA (Europe, Middle East and Africa) this delightful stunt Photoshopped people who were sitting and standing at a bus stop in real-time and then displayed the images on a dedicated digital AdShel inside the bus stop.[read more]

social TV/shutterstock

A lot of conversation has been going back and forth about social tv and what it means for the future of television watching. Why is it better (or worse) than the tv experience we have currently?[read more]

social video apps

This week, Spencer and Jacey discuss how brands are using social video apps and the importance of utilizing this technology sooner rather than later.[read more]

The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked.[read more]

     Interested in learning more about video and content marketing? Join us in Atlanta at The Social Shake-Up! We'll be discussing this topic and more in the panel "All Content is Social: Multiple Screens and The Consistent End-to-End Consumer Experience" on Tuesday September 17th. Use the code SMTLIVE and enjoy...[read more]

Google+: what's it all about?

You are a business and you think Facebook and Twitter are the best social networks to be on? You aren’t alone in thinking that, but have you considered using Google+ ? With well over 300 million active users, it’s time we showed Google+ some love.[read more]

I’m not suggesting that you compromise your standards for quality, or jeopardize your business’ reputation by producing sub-par content, but be sure to stay focused on what is going to be valued by your audience and use them, their needs, and expectations as a gauge for ‘perfection.'[read more]

Amazon & original content

Amazon’s move to create original programming is an interesting one, and I believe it’s reflective of a bigger movement in brand publishing that’s just beginning to spread its wings. Prime subscribers are Amazon’s prime customers: they spend a great deal more per average than everyday customers.[read more]

Most of these videos are covering the basics. However, these videos work great for even the most advanced SEOs because they are more-or-less static. In other words, many of these are SEO “truths” that everyone should take seriously throughout an entire SEO campaign.[read more]

We’d all love a viral video for our businesses that brought in hundreds of valuable leads every week. The reality is that for most of us it’s just a pipe dream. Don’t get distracted by shooting for the stars – keep your target market in mind when you’re creating your video.[read more]

In early 2012 we tried an experiment. We did some research that indicated the quickest way to get SEO traffic for a new website was in the realm of video SEO. Google returns video results in the top 10 frequently. These videos are always much easier to rank on the first page than content of other types.[read more]

Last week we spoke with Andrew Bowins, Marcy Cohen, and Jennifer Stalzer, Senior Vice President, External Communications and Senior Business Leaders of MasterCard Worldwide, who showed us how the Conversation Suite is helping inform businesses and enabling them to create more meaningful conversations with their customers.[read more]

social tv/shutterstock

At some point, television will be a full back and forth with the viewer. Decisions, routes of plot, episode sharing, etc., will all be standard practice. With Xbox One (and many to follow) harnessing social tv as a main leveraging point for its system, it is encouraging the market to shift its viewing experience in this direction – getting closer to a 100% interactivity conversion.[read more]

Soon you'll have retail access to long anticipated Google Glass. Hopefully your experience won't be as hilariously awful and emotionally harmful as these new parody videos from Grovo.[read more]

smartphone as tricorder?

From computers to cell phones, some pretty amazing things that we take for granted today were an everyday part of the crew of the Enterprise. Some of the most recent developments I'm about to share might just blow your mind.[read more]

Intrigued by the viral video phenomenon? YouTube has released a new Trends Map that highlights the most popular videos at a moment in time across the United States.[read more]