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Listening

social, monitoring, tracking, marketing

Social Media Listening Is a Business Imperative, Not an Intriguing Anomaly

March 29, 2014 by Andrew Hutchinson

Social media listening.

Targeted marketing will become an expectation. As social media expands, consumers are seeking to be marketed to, not at. If they're going to see ads anyway, they want to see brands relevant to them, not a random big business campaign or generic billboard-style pitch.[read more]

Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

March 25, 2014 by Clément Delangue
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social mentions

Analyzing one billion company mentions, or instances where companies are referenced online, detected from almost 200,000 alerts created by brands and businesses, is a great way to answer some of the questions raised by many social media managers when it comes to their company’s online presence.[read more]

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6 Companies That Are Doing Customer Service Right on Twitter

March 25, 2014 by Dan Gingiss
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Doing customer service right on Twitter.

Like American and United, three other brands responded to tweets that were more references than questions. ADT Security, AT&T, and Square are clearly reviewing their Twitter mentions and making a sincere effort to engage with customers even when a response may not be expected.[read more]

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13 Companies That Need To Improve Their Twitter Customer Service

March 24, 2014 by Dan Gingiss
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Improve Twitter customer service.

Nearly a third of brands responded to tweets I sent them over a six-month period, a large increase from the paltry 6% in my previous unscientific study. But that number is still surprisingly low, considering that most brands have a Customer Service department that responds in other channels.[read more]

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The Social Selling Revolution Is Here! Are You On Board?

March 21, 2014 by Julio Viskovich

Social selling

B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses.[read more]

Social Media Consciousness Raising

March 20, 2014 by Candida McCollam

Ban bossy social media campaign.

Feminist consciousness raising is now viral. Feminist corporate leaders such as Facebook COO Sheryl Sandberg have teamed with the Girl Scouts in a #banbossy campaign to bring awareness to the nefarious impact condescending word labeling can have at a very early age on quashing a young girl’s ambition and leadership potential.[read more]

Dark Data and Measuring Invisible Impact in Your Facebook Community

March 18, 2014 by Dan Sullivan
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Measuring impact on Facebook.

In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a part of the story. Over 80 percent of brand fans are lurkers.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

10 Reasons Nobody Reads Your Blog and How to Fix It!

March 17, 2014 by Pam Moore

Getting Blog Readers

“Build it and they will come!” Is that what you believed when you launched your blog? This statement couldn’t be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.[read more]

33 Captivating Statistics That Could Change Your Marketing Strategy

March 16, 2014 by Alexandra Jacopetti
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Marketing Strategy and Statistics

There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. If WalMart employees were an army, it would have the second largest military in the world. Do these facts help your social media strategy? Most likely not.[read more]

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3 Notes on Being More Human and Building Your Brand in Social Media

March 15, 2014 by Andrew Hutchinson
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Be more human!

People want to connect with people. They don’t want constant brand spiels and blatent advertising. People want to know they’re important, that they’re being listened to. Businesses need to keep in mind that each of those profile images is representative of a person at the other end.[read more]

Influencers Are Everywhere

March 14, 2014 by Kristen Matthews

Influencers are everywhere.

Marketing and PR pros have incorporated some component of influencer marketing since the beginning of time. The word “influencer” has just been shoved down our throats lately so hey, let’s go with it. However, so many articles and strategies focus on influencers who reach far and have a digital presence.[read more]

Best Advice: Put Your Ideas On Paper

March 9, 2014 by Adam Barrell

Ideas on Paper

While I sit and wait at the airport to return to Perth from Adfest I had a read through the LinkedIn series called ‘Best Advice‘, as they asked over 90 leaders across a variety of industries to share the best advice they’ve ever received and continue using to this day.[read more]

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Three Ways to Generate Great Ideas for Brand Blog Content

March 9, 2014 by Andrew Hutchinson

One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It’s one of the major reasons people avoid it – ‘what the heck are we gonna write about?’ Blogging, like all writing, can be difficult, and everyone has days where they’ve got nothing.[read more]

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The Importance of Social Media in Meeting Consumer Demand

March 5, 2014 by Andrew Hutchinson

Predictive marketing.

Technology is advancing, predictive data is becoming more of a factor. Businesses need to be smart about how they utilise the increasing amount of information they have available to them, and monitoring social media is a first step into that new stream, a first step towards ensuring your business is moving in line with future demand.[read more]

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SMToolbox: Monitor the Conversations That Matter with Brandwatch Social Analytics

March 3, 2014 by Steve Rayson
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Social media monitoring is a key task for all organizations, whether big or small. How do you monitor conversations that are important to your business? This week in the SMToolbox, we take a look at how Brandwatch can help you monitor, listen and engage in the conversations that matter.[read more]

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SEO is Not a Code to be Cracked

March 1, 2014 by Andrew Hutchinson
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One of the pervading sentiments since Google released it’s ‘Hummingbird’ fluttering through the webosphere has been that SEO is dead. All those years of complex link building strategies and processes which have now clearly been marked as ‘Black Hat’ were restrained in an instant.[read more]

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In Search of the Holy Grail of Social: Return on Human Potential and Participation

February 27, 2014 by Candida McCollam

Social Media Week NYC.

I think there was a general consensus at Social Media Week NYC last week that data-driven marketing produces higher ROI, ROE (return on engagement)—and higher “return” period on all brand value propositions. That’s the good news. And it signals an important new threshold in brand marketing thinking.[read more]

Social Metrics from the Starbucks "F" Word Crisis

February 26, 2014 by Eric Melin

The Starbucks crisis.

To find some online trends and determine some social media context around an IP letter gone wrong, we monitored the terms surrounding the now-infamous Starbucks vs. Exit 6 ’F” word dust-up that happened right before the new year. Not surprisingly, by the time Starbucks got around to defending the letter four days later, it was too late.[read more]

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Defining Your Content Efforts Through the "Five Whys"

February 25, 2014 by Andrew Hutchinson

Defining your content.

By now you’ve heard all about the importance of creating great content - how content is crucial to your social media and SEO efforts, how you need to be creating original, shareable work to build brand awareness and authority. You’ve gone through it, it all makes sense, now it’s time to get on with the doing. But where do you start?[read more]

 
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