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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

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Getting Real About 'Fauxthenticity'

April 16, 2014 by Laura Ciocia

Fauxthenticity.

Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).[read more]

Have You Tried Facebook Live Chat Yet?

April 16, 2014 by Mita Kukreja

Facebook's live chat customer service feature.

What exactly is a ‘Facebook Live Chat’? In simple words, it’s your customer service reps, experts or brand advocates talking directly to your Facebook fans to resolve queries, answer questions or simply give their opinion. Let’s take a look at the advantages of offering Facebook live chat for your customers.[read more]

What Caused the NSFW Tweet from US Airways

April 15, 2014 by Prasant Naidu
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US Airways' tweet disaster

Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

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It’s Time to Demystify Big Data Tools and Platforms

April 11, 2014 by H.O. Maycotte

Demystifying Big Data / shutterstock

Truth is, big data is only useful if you ask it the right questions. And not every big data tool will properly decipher the right answer, either. Here are the four big data platforms, tools and terms currently dominating the industry — and likely being misused or confused.[read more]

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Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

April 8, 2014 by Robin Fray Carey

Sandy Carter, IBM

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

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Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

Brand Storytelling: How to Connect with Customers Though Visual Media

April 3, 2014 by Ekaterina Walter

Storytelling has been our way of communicating and sharing information since our ancestors sat around the firesides hundreds or even thousands of years ago, and now that brands have the ability to share images and videos more widely than ever before, it’s time to tell our stories and connect with our customers – through social media.[read more]

Continuous Customer Engagement

April 2, 2014 by Sandy Carter
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customer engagement

Enagement is a great goal, but Continuous Customer Engagement is the next turn of the crank. It is about systematically interpreting and evolving a comprehensive understanding of an individual in order to engage that individual in a productive manner in any brand interaction.[read more]

How Mindful Social Media Improves Your Life and Your Business

March 23, 2014 by Lawrence Ampofo

Mindful Social Media

Mindful social media; at first glance, the terms don’t appear to go together. Mindfulness emphasises slowness, deliberation, and unwavering focus on one thing, non-judgment. Social media, emphasises relies on speed, constant connection and relentless sharing.[read more]

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The Social Selling Revolution Is Here! Are You On Board?

March 21, 2014 by Julio Viskovich

Social selling

B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses.[read more]

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3 Notes on Being More Human and Building Your Brand in Social Media

March 15, 2014 by Andrew Hutchinson
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Be more human!

People want to connect with people. They don’t want constant brand spiels and blatent advertising. People want to know they’re important, that they’re being listened to. Businesses need to keep in mind that each of those profile images is representative of a person at the other end.[read more]

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Offering Tech Support Via Social Media: Too Impersonal?

March 12, 2014 by David Goehst

tech support

Taking all mitigating factors into consideration, it seems that from a social perspective, the phone call method of customer service is sure to bring more value to the business. Then again, maybe you haven't tried tech support via Twitter in 2014.[read more]

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Ekaterina Walter of Branderati Talks Customer Connection with Robin Carey

March 11, 2014 by Robin Fray Carey

Ekaterina Walter

Ekaterina Walter, Co-Founder and CMO at Branderati, recently met with me to share how companies can tap into their customers’, employees’, and partners’ passion about their brand to create a personal connection with a larger audience. Watch this video interview to see what she had to say.[read more]

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Lakshmanan "Lux" Narayan Speaks with Robin Carey

March 10, 2014 by Robin Fray Carey

Lux Narayan, CEO of Unmetric Inc

Lakshmanan “Lux” Narayan is the CEO & Co-Founder of Unmetric Inc., a company that shows brands in real time whether they’re outsocializing their competition. He points out that this is the first time brands have the onus of conversation. Watch this video interview to learn more.[read more]

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Three Ways to Generate Great Ideas for Brand Blog Content

March 9, 2014 by Andrew Hutchinson

One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It’s one of the major reasons people avoid it – ‘what the heck are we gonna write about?’ Blogging, like all writing, can be difficult, and everyone has days where they’ve got nothing.[read more]

 
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