CRM

Back in 2010, the talk was all of Icelandic volcanoes, Greek bailout packages and, in the marketing world, 'Social CRM.' Three years on, this infographic looks at the concrete figures - was Social CRM just another buzzword?[read more]

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Regardless of whether customers gave you five stars or one, thank them for taking the time to give you their feedback. Saying “thank you” is also a great first step towards building goodwill with your loyal supporters and harshest critics.[read more]

The whole point of social media is to encourage interaction and communication. If used effectively, it can be a great promotional tool to increase brand awareness and showcase your business, but users have become used to getting answers and feedback within hours of posting.[read more]

What are leading companies doing to meet the challenge of relating to their customers in a human way? And why should they even try? We know that a wealth of analysis shows that the cost...[read more]

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Once considered a “nice to have” collaboration enabler, social technologies are now an essential driver of effective business collaboration both within the business enterprise as well as externally through marketing channels.[read more]

Get Satisfaction

“The first sign of success is when your existing customer base signs up for your new solution.” Scott Hirsch, the vice president of product marketing at Get Satisfaction, is happy to say that they’ve been experiencing just that feeling since the launch of their new product, Get Satisfaction for Small Business.[read more]

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McKinsey estimates that 25 to 30% of total email time could be saved if the principle channel for communication was relocated to a social platform.[read more]

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There are so many new and existing social CRM tools on the market it is hard to keep track of them all. This is by no means an exhaustive list, but here a few of the cooler social CRM tools I’ve more recently come across.[read more]

Salesforce

“What does it mean to be a customer company?” That’s what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York.[read more]

Things got out of hand for Burger King's Twitter account last week when hackers broke into the official Burger King Twitter account. They turned it into a doppelganger of McDonald's Twitter page and sent out offensive tweets. But in the end, is this a win or a loss for Burger King?[read more]

For example, data supported advertising enables consumers to enjoy a more relevant and useful advertising experience while allowing advertisers to better reach their desired targeted audience. This model of using data is the foundation of a vibrant ecosystem that has helped the advertising industry flourish while the mobile and Internet industries rapidly evolve.[read more]

Are you utilizing social CRM tools to their full potential? Probably not. Think outside the box with these ideas. Creating a community around your brand by facilitating conversation among your followers is a great way to learn more about your customers, which can lead to an increased understanding of what they want and how to market to them.[read more]

How many reward cards do you have in your wallet? Every restaurant and coffee shop has one. Most retailers have jumped on the reward points band wagon in some form. Why not use the power of social media and reward cards to kick start your brand advocates?[read more]

Your business and online reputation are judged by your actions and presence on social media sites like Facebook, Twitter, Google+ and countless other social sites sprouting up each day. Build a strong foundation for your company by focusing on these four key relationship areas.[read more]

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Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compelling manner.[read more]

Social CRM is shorthand for Social Customer Relationship Management, and it is much more than just a social media marketing buzzword. The numbers prove its worth.[read more]

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Maximizing business ROI becomes simple when you learn from your mistakes and refrain from doing the same in current time. Here are a few ways to increase revenue using social media.[read more]

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Nearly 90% of CEOs cite customer engagement as their primary initiative in the next five years. When it comes to improving the customer experience, who in your organization should be stepping up?[read more]

Did you know that 48% of the top retail pins on Pinterest link to 404 error pages? Brands are leaving money on the table by not taking advantage of this referral traffic. Here's what you're doing wrong and how to fix it.[read more]

I’ve been through some fancy and sophisticated sales training, so I know all the moves. In my current role as Community Manager with a leading marketing/advertising agency, I evaluate social tools, make client recommendations, and handle contract negotiations. This brings me into extensive contact with sales people.[read more]