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Social Media for Healthcare Providers in 5 Steps

January 26, 2014 by Eric Melin
5

Social media for healthcare.

A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world “do not engage with consumers or patients through social media, and only 10 companies” utilize Twitter, Facebook, and YouTube. Yikes. But health seekers are online, actively looking for information.[read more]

Creative Ways that Fashion Brands Are Working with Influencers

January 24, 2014 by Kristen Matthews
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Fashion influencers

Utilizing blogger events and other in-person and new tactics, fashion brands are teaming up with bloggers and producing some really effective and creative posts together. Check out these real campaign examples from fashion brands such as GUESS.[read more]

Look Through the Social Window

January 23, 2014 by Alyssa Adkins

Looking through the social window / shutterstock

In order to maximize the return on your brand’s investment in its social strategy, you should use comments from fans and followers to generate content ideas. Just how do you do so? Check out the following strategies to rock both social and content.[read more]

What These 3 Top Brands Can Teach You About Customer Engagement

January 21, 2014 by Sofie De Beule
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Coca-Cola engages a little fan

The smartest companies focus on personalized interactions, delighting their audience, and understanding customers' unique challenges to make their lives better. This has brought about 'New Rules of Customer Engagement.' In these examples, three top brands really raise the bar for their competitors.[read more]

Should a Company Create a Separate Customer Service Twitter Handle?

January 14, 2014 by Sofie De Beule
5

Customer service on Twitter

Twitter is most customers' preferred go-to social platform. Companies often create separate Twitter handles (e.g. @MicrosoftHelps), only for the purpose of leveraging their customer service. But is this actually the way customers want to be approached?[read more]

Salesforce1: Employee Productivity and Mobile Experiences

January 11, 2014 by Michael Fauscette

Salesforce1

At Dreamforce last Fall, Salesforce introduced its new platform offering, Salesforce1.This week I attended the World Tour event in NYC for Salesforce1 and spent some time talking to Salesforce execs and an assortment of customers about the platform.[read more]

Broadcast Marketing Is Dead [VIDEO]

January 8, 2014 by Hanna Johnson

Michael Fauscette

The promise of all the social technologies out there is to build the type of engagement that creates trust, loyalty, and deep knowledge about a product or industry. But in order to deliver on that promise, we all have to ditch the marketing megaphone in favor of something better: a conversation.[read more]

How to Bolster Social Media Customer Service Satisfaction Ratings

December 31, 2013 by Matthew Peneycad

Social media customer service satisfaction.

The ability for customers to publicly share their frustrations, complaints and issues remains a great concern for businesses and brands on social media. Some businesses relieve this concern by jacking up their privacy settings to keep unhappy customers from being able to openly express their feelings on official social channels.[read more]

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How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

December 22, 2013 by David Amerland
2

Native advertising changes.

Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to “get out there”, and brands still need to connect with their audience.[read more]

Meeting Customer Expectations [VIDEO]

December 20, 2013 by Michael Fauscette

Michael Fauscette

Here's another installment from my video recording session with the eCornell team, this time looking at customer experience and meeting customer expectations. I'm also including a post from earlier this year on building CX strategies that goes along with this video quite well.[read more]

5 Ways Financial Services' Customer Experience Will Improve in 2014

December 19, 2013 by Jeannie Walters

Financial service customer experience (dullhunk)

It’s a month of predictions! In this installment, I will be looking into my crystal ball and focusing on the financial services industry: this would be banks, credit unions, financial planners, insurance and more. I like to think things will look up for their customers in 2014.[read more]

Building Influence in the Social Business Ecosystem

December 15, 2013 by Hanna Johnson

Vala Afshar, Extreme Networks CMO

One of our favorite things about Salesforce’s annual Dreamforce conference is the people it draws and the wealth of knowledge, experience, and perspectives that they bring. Get Satisfaction will be sharing a thought leader video each week. The first is truly a gem, featuring Vala Afshar, Extreme Networks CMO.[read more]

Sales Automation Is Key: CRM Software Trends for 2014

December 12, 2013 by Abhiroop Basu

CRM trends for 2014 / shutterstock

In this week’s article I’ll be discussing software buying preferences of CRM suites and what this means for the market in 2014. Software Advice analyzed 5,279 interactions with software buyers between January and August 2013 and discovered the following trends.[read more]

5 Ways to Enhance Your Marketing for 2014

December 10, 2013 by Ken Mueller

mobile's important in 2014

I have some advice to help you move forward with your small business or nonprofit in the upcoming year. Think of these as goals or action items you can work on to make your marketing efforts more effective, even though some of them aren’t purely marketing tips, per se.[read more]

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An Update from the Trenches on How to Provide the Modern Customer Experience

December 10, 2013 by Robin Fray Carey

customer experience / shutterstock

Last week’s webinar, sponsored by GetSatisfaction, included Nathan Roth from Koodo Mobile, Wendy Lea, CEO of GetSatisfaction, Frank Eliason, Director of Global Social Media of Citi. It was a blast to welcome back Wendy and Frank, who had been speakers at The Social Shake-Up in September.[read more]

Why Knowing Who Your Real Client Is Could Be Crucial

December 10, 2013 by Des Walsh

who's the real client? / shutterstock

Drawing on my own experience and that of others of my acquaintance, I would go so far as to say that – in the professional services field – not knowing who the real client is could jeopardize your professional reputation and even your business, and probably through no real fault of your own.[read more]

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Reengineering for the Age of Social Selling: Structuring the Modern Sales Team

December 3, 2013 by Paul Dunay

social selling / shutterstock

Last week I moderated another webinar in the Social Media Today Best Thinkers webinar series, this time on the topic of Reengineering for the Age of Social Selling: Structuring the Modern Sales Team. Panelists included Jill Rowley, Sandy Carter, and Anneke Seley.[read more]

Social Selling and the Power of 3

November 25, 2013 by Julio Viskovich

Social selling and the power of 3 / shutterstock

They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3x3 Rule, The 3-Approach, and The 3 Cs.[read more]

Social Selling: Key Concepts Defined

November 16, 2013 by Julio Viskovich

What does social selling really mean?

Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane fuel in your race car. Here are a few of the concepts and terms you will hear amongst social selling circles.[read more]

Social Proof: The New Currency of Credibility

November 15, 2013 by Daniel Tay
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Social proof = currency (Wiki Tech)

Whether you like Mark Zuckerberg’s mug or not, the social web is here to stay, and businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account. Social proof is the new currency of credibility.[read more]

 
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