About Social Media Today
CRM
Stipple Introduces Interactive Images to Facebook
What is Stipple? It is a service that allows you to embed interactive hotspots into an image to create additional connections directly within the image. Now Stipple supports direct publishing support via Facebook, a feature that has been missing to date. Learn how to unleash the powerful marketing potential that is now possible.[read more]
Fan Favorites Can Energize Your Social Network
Before you can effectively utilize social media marketing and social networking to brand and market your business, you must first take steps to create a base of energized followers. Create a solid base of vital followers and you have the foundation for building a free and viral marketing system.[read more]
Social Media Isn't Your Saving Grace: Definition and Support Come First
Social media isn't a panacea. Create meaningful marketing strategies, relevant products and services, and desirable engagement channels in the moments of truth in the medium of preference.[read more]
The Danger of Silencing Your Enthusiastic Crowd
Social media and word of mouth should be embraced, not feared, as a way to connect with customers. Don't throw out the Instagram baby with the bathwater![read more]
Social Media Red Flags to Avoid
Image via Flickr by aronold inuyaki
Social media: we always hear how it can boost our marketing efforts like crazy. But watch out for these social media pitfalls, which can stagnate and even flat-line your marketing efforts.[read more]
Metrics to Measure Social Media ROI
Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, revenue and more. You can get info on...[read more]
Don't Let Negative Reviews Lead to a Bad Reputation Online
Make sure negative reviews don't bring down your online reputation. Here are some ways to respond effectively to unhappy customers.[read more]
So You Can Access Your Organization's Social Media Data -- Now What?
Gaining greater access to your company’s social data but not quite sure what to do with it? Implementing social CRM processes can help you organize, analyze and act upon social data to achieve revenue-generating benefits.[read more]
Grow Your Business and Reach New Customers with Social CRM
Building a strong and valuable relationship with your customer base is more important than ever. According to thesocialskinny.com, 36% of social media users post brand-related content and 50% of people follow brands in social media.[read more]
4 Social CRM Tools to Improve your Professional Relationships
Customer Icon Shutterstock
For me, social CRM comes down to one simple factor. When someone searched for your name, or that of your company, products and services, what greets them content-wise is pleasant, informative, and supports the concept that you are someone with whom anyone would want to do business.[read more]
Social Media and the New Generation of Buyers
The American youth are jumping into a world where achievement and efficiency are key judgment factors. Their parents are encouraging them to speak and participate, praising them for nearly everything they do. Now that many children and young adults are used to having a voice within the home, they are desperately searching for an avenue to be heard outside of the home as well. Social media does just this.[read more]
A Practitioner's Guide to Social Selling
Complex sales involve a number if different people. You will find multiple decision makers, buyers, each having a completely different role and needs than the next one. As sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compelling manner. This is where social media hand social selling helps![read more]
The Importance of Customers in the Era of Relevance.
The social or connected customers is your influencer. They are the gatekeepers to a more efficient and expansive network of referrals linked by shared experiences and optimized through an endless social effect that extends your value proposition beyond your reach today.[read more]
8 Social Selling Dos and Don'ts For Your Sales Team
Social selling involves using social media to identify buying trigger events and to target of the right message, at the right Time, for the right Person. Let's have a look at the Dos and Don'ts of social selling.[read more]
Social Customer Service Gets the Boot
One social media prediction that keep cropping up is “2013 is the year social customer service will go mainstream”, yet recently Charter Communications put a stop to all their social customer service efforts.[read more]
4 CRM Lessons Learned from "The Great Social Customer Service Race" [Infographic]
Ashley Verrill, CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and the percent of total tweets that received a reply.[read more]
What Is Social Selling and How Does It Increase Sales?
Social selling is a new technique that helps salespeople stay relevant with their prospects and build a networks of advocates that will keep your pipeline full. It allows you to stay connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor. Here are the 4 main activities that make up social selling:[read more]
Profile on Matthew Standish and the Demand Exchange
IDInteract
This week IDInteract, a formerly stealth startup based in Seattle, publicly revealed what CEO and Chief Architect Matthew Standish had been leading his team towards: a product they call “Demand Exchange” that promises to change traditional CRM systems by, according to Standish, “changing the direction of supply-based marketing to demand-based interaction.”[read more]
How Social Media Can Help Small Businesses.
The truth is that small businesses possess an enormous advantage over big businesses; the ability to recognize and adapt to new opportunities much faster, with far less investment, and with a greater capacity to learn and improve at will. At the root of the problem, today’s social media programs start with the technology in mind and not the solution in mind.[read more]
We’re All Techies Now
Business today - regardless of profession or role - demands technical competence and familiarity with Internet concepts and online tools. This is especially important in marketing, a field that has been radically transformed over the last decade. Unfortunately, too many people lack the necessary knowledge, skills and experience to be truly effective, resulting in lost revenue, missed opportunity and significant cost to business.[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”