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Business Communications

Is Your B2B Content Tipping the Effort Scale?

January 6, 2014 by Ardath Albee

Tipping the Scales

I do a lot of work for technology companies. One of the great challenges of working with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals.[read more]

PR and Communications Implications of Google+ (and Other Observations)

July 6, 2011 by Shel Holtz

Google+ has been dominating the online conversation cycle with discussions analyzing the pros and cons, debating Google+‘s chances of unseating Facebook at the social network, explaining how to use it (there’s already a list of tutorials, and speculating about its future. It even occupied about half of yesterday’s episode of FIR. For...[read more]

10 Social Media Promises: Can Your Company Keep Them?

April 13, 2011 by Vanessa DiMauro

Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online, because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the information shared online by customers...[read more]