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How Disney's MyMagic + Is Shortening Waits and Taking Theme Parks Mobile

January 17, 2014 by Liz Alton

Disney's MyMagic bracelet

Disney lovers who’ve always dreamed of moving to the front of long lines at their favorite attractions have something to smile about this year. The long anticipated MyMagic + program is expected to be fully integrated into Walt Disney World parks by the end of 2014.[read more]

When Privacy and Enhanced User Experience Collide Online

January 13, 2013 by Ken Mueller



One person’s creepy is another person’s cool.That’s the thought I had when my friend Amber posted an article on Facebook about Disney World’s new plan to track visitors with wireless bracelets. Long story short, Disney is going to distribute the wristbands to park goers.With the ability to opt out, the wristbands will be encoded with...[read more]


What Are Good Engagement Levels for Top Brands on Facebook?

October 10, 2011 by Hans Kullin

Facebook’s new metric “People Talking About” went live the other day and it tries to measure the engagement level of a page. But what is a good level? Turns out that most of the top 40 brands on Facebook have engagement levels of about 0.5-2% of the total number of fans. National Geographic, Burberry, Walmart and Disney are some of the brands that are doing particularily well.[read more]

This Post Has Absolutely Nothing to Do With Social Media

June 2, 2009 by JerryB

See the girl with the funny ears in the middle of the book cover?  That's Annette Funicello and in 1955, when I was a 12-year-old kid living on a dirt farm on a high lonesome ridge in southern West Virginia, I was in love with her.  Every 12-year-old in America (and some considerably older, nudge, nudge, wink wink) was in love...[read more]

Two Fists One Heart et The Outbreak : Cinéma 2.0 ?

March 28, 2009 by Ange Pozzo di Borgo

Alors que la loi Hadopi déchaîne les internautes, Disney & Buena Vista nous surprennent avec une opération intelligente destinée à promouvoir le film Two Fists One Heart. Citée en exemple sur Read Write Web FR, la campagne s'appuie sur une mécanique très 2.0, en proposant au tél...[read more]