Instagram

Do you remember “show and tell” from your elementary school days? This is the exact approach social media business users should be taking. Too often businesses merely tell followers why their product or service is worthy of a purchase. The best social media practitioners show and tell.[read more]

Brand marketing on Instagram

With nearly 100 million active users uploading an estimated 40 million images per day, the possibilities are endless for brand marketers on Instagram. Just getting started? Here are top tips for brand marketers to consider when delving into the social network for the first time.[read more]

Facebook: Not impressed?

When Facebook bought Instagram last April, pundits scoffed at the $1 billion price tag. But there was a method to the madness that was Facebook’s many changes over the last 24 months. Now Instagram may be the darling of the company's social footprint, even more so than Facebook itself.[read more]

Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. But then photographs and social media took on a life of their own – people felt the need to document everything in film. What impact is social media having on the art of photography?[read more]

Image via shutterstock

The Super Bowl can be a great medium for sourcing user-generated fan content, gauging sentiment and capitalizing on the buzz surrounding a big game. Avid sports fans love to brag and talk smack, and social media provides a perfect platform to allow those fans to have those conversations in real time.[read more]

After all this damage, it will take a MAJOR positive PR push from Instagram to calm everyone down. The first they should do though is drop to their knees and beg Kim Kardashian to stay on board, because rumors of her dropping the app (she is their most followed user) have become the hottest news, and if she goes, they can expect her 5 million users to follow suit.[read more]

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What does this mean for you? Instagram put a positive spin on it, and notes that “nothing has changed about your photos’ ownership or who can see them,” and the update privacy policy and terms of service help “protect you, and prevent spam and abuse as we grow.” This is a breakdown of some of the key points directly from the Privacy Policy and Terms of Use.[read more]

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Over the last few days, Instagram catapulted themselves to the top of the worst PR mistakes of 2012. Like a movie that comes out right before the Oscars, they are now top of mind with the bloggers and reporters that write about the worst PR mistakes of the year. Happy new year, Instagram.[read more]

Commercial breaks in your News Feed, National Geographic suspends posting on Instagram, Zillow adds new features for property managers, and more.[read more]

Instagram's ToS aren't changing that much: they're mostly aligning to Facebook's by allowing Instagram to create ads that are as user-friendly as possible.[read more]

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Twitter and Instagram's gap widens, Facebook will probably drop user voting on policy changes, social media marketing by The New York Times, and more.[read more]

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The take-off of photo sharing and photo tagging platforms such as Pinterest and Instagram, particularly among women, is one of the biggest drivers of micro-microblogging. Brands should be thinking more carefully how they use online images.[read more]

Pew Research Center

For the first time ever, the Pew Internet and American Life project asked questions about Pinterest, Instagram, and Tumblr, which also means that there are no comparable statistics for review. 46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites.[read more]

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While many brands are still experimenting with ways to use Instagram, these four brands are already killing it![read more]

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas. A social platform based entirely on sharing “liked” images - many of available...[read more]

Unless your brand is top of mind for the average consumer, Instagram isn't the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool.[read more]

With a value of $1 billion and 80 million users, Instagram can’t be ignored. How can you use Instagram in your social media marketing? Here are nine ways to incorporate Instagram in your mobile marketing strategy (and why hashtags are not the best method).[read more]

Here are the top Instagram Tips that you can use to make your Instagram campaign tread water. Don’t blindly stumble into Instagram without knowing how to interact and engage people. These instagram tips should help your engagement and increase your followers dramatically.[read more]

I perceive Facebook as a marketplace of sorts for brands and customers. And nowadays, the biggest market out there is mobile.[read more]

Everett Collection/shutterstock.com

This infographic lists all major league teams in order of number of photos posted via Instagram. It also breaks down some intra-state rivals as well as one of the biggest rivalries in all sports – the Yankees and the Red Sox.[read more]